Which insurers AI recommends in Spain

We asked ChatGPT and Google AI Mode the 200 questions people in Spain ask about insurance, 400 answers in all. Mapfre, Allianz, and AXA are the insurers AI names most.

Read the findings
INSURANCE AI VISIBILITY STUDY · SPAIN

Who AI recommends among insurers.

Edition 1 · October 15, 2026

Every figure on this page comes from answers given on one day, to the same questions, asked in Spanish on each engine.

200buyer questions
400AI answers analysed
2AI engines
27insurers tracked

Short answer: Mapfre is the insurer AI recommends most in Spain: ChatGPT and Google AI Mode names it in 41% of answers to 200 insurance questions. Next come Allianz (21%) and AXA (19%).

KEY FINDINGS

What AI tells people in Spain.

  1. Mapfre is the insurer AI names most: it appears in 41% of answers.
  2. Mapfre, Allianz, and AXA together take 33% of all insurer mentions.
  3. Mapfre is also the insurer AI names first most often, in 21% of answers.
  4. Every engine names Mapfre most often.
  5. Zurich appears in 18% of Google AI Mode answers but only 5.5% of ChatGPT answers.
TOP 10

The insurers AI names most often.

Visibility is the share of answers that name the brand, averaged over every question and engine. Share of voice is the brand’s share of all mentions.

01Mapfreshare of voice 17%41%
02Allianzshare of voice 8.5%21%
03AXAshare of voice 7.7%19%
04SegurCaixa Adeslasshare of voice 6.4%16%
05DKVshare of voice 5.9%14%
06Mutua Madrileñashare of voice 5.9%14%
07Sanitasshare of voice 5.7%14%
08Casershare of voice 4.9%12%
09Zurichshare of voice 4.7%12%
10Asisashare of voice 4.6%11%
BY ENGINE

Each engine has its own favourites.

ChatGPT
  1. Mapfre35%
  2. Allianz20%
  3. Mutua Madrileña17%
  4. SegurCaixa Adeslas16%
  5. AXA14%
Google AI Mode
  1. Mapfre46%
  2. AXA24%
  3. Allianz22%
  4. Zurich18%
  5. SegurCaixa Adeslas16%

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QUESTIONS

Frequently asked questions.

Which insurer does AI recommend most in Spain?

Mapfre is the insurer AI recommends most in Spain: ChatGPT and Google AI Mode names it in 41% of answers to 200 insurance questions. Next come Allianz (21%) and AXA (19%).

Which insurer does AI name first most often in Spain?

Mapfre is named first in 21% of answers, more often than any other insurer.

Do ChatGPT and Google AI Mode recommend the same insurers?

Not always. The insurer each engine names most: Mapfre on ChatGPT (35%) and Mapfre on Google AI Mode (46%).

How was this study made?

We asked ChatGPT and Google AI Mode the same 200 questions people in Spain ask about insurance, in Spanish, on October 15, 2026: 400 answers in all. An insurer counts when the answer names it; every question has the same weight on every engine.

How can an insurer appear more often in AI answers?

AI engines name the insurers that the pages they read and cite name: your own pages, comparison sites, news and official sources. Answer buyers’ questions clearly on your site, be present on the sites AI cites in your market, and track the questions that matter on every engine.

METHOD

How this study was made.

Period
October 15, 2026
Questions
200 questions in 8 topics, written the way people in Spain search
Engines
ChatGPT, Google AI Mode
Answers
400
Counting
A brand counts when the answer names it. Every question has the same weight on every engine; repeated runs of a question are averaged. Comparison sites, brokers and public bodies are measured too, but ranked separately from insurers.
  • Car and motorbike insurance · 25
  • Home insurance · 25
  • Health insurance · 25
  • Life, savings and pensions · 25
  • Business insurance · 25
  • Travel, pets and other cover · 25
  • Comparing insurers · 25
  • Claims and customer service · 25
  • ¿Cuál es la aseguradora más barata para un seguro de coche a terceros ampliado en Madrid?Car and motorbike insurance
  • ¿Cuál es el mejor seguro de hogar para un piso en propiedad en Valencia?Home insurance
  • ¿Cuál es el mejor seguro de salud privado en España?Health insurance
  • ¿Cuál es el mejor seguro de vida para cubrir una hipoteca?Life, savings and pensions
  • ¿Cuál es el mejor seguro de responsabilidad civil para autónomos?Business insurance
  • ¿Cuál es el mejor seguro de viaje para ir a Estados Unidos?Travel, pets and other cover
  • ¿Cuáles son las mejores aseguradoras de España en calidad de servicio?Comparing insurers
  • ¿Cómo dar un parte de accidente de coche y cuánto tarda la aseguradora en pagar?Claims and customer service

How to cite: Reaudit, Insurance AI Visibility Study — Spain, edition 1 (October 15, 2026). https://reaudit.io/rankings/studies/insurance/spain

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OTHER MARKETS

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