Which insurers AI recommends in Bulgaria

We asked ChatGPT and Google AI Mode the 200 questions people in Bulgaria ask about insurance, 400 answers in all. ДЗИ, Алианц България, and Булстрад are the insurers AI names most.

Read the findings
INSURANCE AI VISIBILITY STUDY · BULGARIA

Who AI recommends among insurers.

Edition 1 · October 14, 2026

Every figure on this page comes from answers given on one day, to the same questions, asked in Bulgarian on each engine.

200buyer questions
400AI answers analysed
2AI engines
14insurers tracked

Short answer: ДЗИ is the insurer AI recommends most in Bulgaria: ChatGPT and Google AI Mode names it in 56% of answers to 200 insurance questions. Next come Алианц България (46%) and Булстрад (45%).

KEY FINDINGS

What AI tells people in Bulgaria.

  1. ДЗИ is the insurer AI names most: it appears in 56% of answers.
  2. ДЗИ, Алианц България, and Булстрад together take 56% of all insurer mentions.
  3. ДЗИ is also the insurer AI names first most often, in 29% of answers.
  4. The engines disagree on the leader: ДЗИ on ChatGPT (55%) and Булстрад on Google AI Mode (61%).
  5. Булстрад appears in 61% of Google AI Mode answers but only 30% of ChatGPT answers.
TOP 10

The insurers AI names most often.

Visibility is the share of answers that name the brand, averaged over every question and engine. Share of voice is the brand’s share of all mentions.

01ДЗИshare of voice 21%56%
02Алианц Българияshare of voice 17%46%
03Булстрадshare of voice 17%45%
04Дженералиshare of voice 8.7%23%
05УНИКАshare of voice 8.2%22%
06Армеецshare of voice 6.4%17%
07Лев Инсshare of voice 6.3%17%
08Евроинсshare of voice 5.6%15%
09Групама Застрахованеshare of voice 4.9%13%
10ОЗК Застрахованеshare of voice 2.7%7%
BY ENGINE

Each engine has its own favourites.

ChatGPT
  1. ДЗИ55%
  2. Алианц България44%
  3. Булстрад30%
  4. Дженерали25%
  5. Евроинс17%
Google AI Mode
  1. Булстрад61%
  2. ДЗИ57%
  3. Алианц България48%
  4. УНИКА28%
  5. Армеец27%

Loading the full report…

QUESTIONS

Frequently asked questions.

Which insurer does AI recommend most in Bulgaria?

ДЗИ is the insurer AI recommends most in Bulgaria: ChatGPT and Google AI Mode names it in 56% of answers to 200 insurance questions. Next come Алианц България (46%) and Булстрад (45%).

Which insurer does AI name first most often in Bulgaria?

ДЗИ is named first in 29% of answers, more often than any other insurer.

Do ChatGPT and Google AI Mode recommend the same insurers?

Not always. The insurer each engine names most: ДЗИ on ChatGPT (55%) and Булстрад on Google AI Mode (61%).

How was this study made?

We asked ChatGPT and Google AI Mode the same 200 questions people in Bulgaria ask about insurance, in Bulgarian, on October 14, 2026: 400 answers in all. An insurer counts when the answer names it; every question has the same weight on every engine.

How can an insurer appear more often in AI answers?

AI engines name the insurers that the pages they read and cite name: your own pages, comparison sites, news and official sources. Answer buyers’ questions clearly on your site, be present on the sites AI cites in your market, and track the questions that matter on every engine.

METHOD

How this study was made.

Period
October 14, 2026
Questions
200 questions in 8 topics, written the way people in Bulgaria search
Engines
ChatGPT, Google AI Mode
Answers
400
Counting
A brand counts when the answer names it. Every question has the same weight on every engine; repeated runs of a question are averaged. Comparison sites, brokers and public bodies are measured too, but ranked separately from insurers.
  • Car and motorbike insurance · 25
  • Home insurance · 25
  • Health insurance · 25
  • Life, savings and pensions · 25
  • Business insurance · 25
  • Travel, pets and other cover · 25
  • Comparing insurers · 25
  • Claims and customer service · 25
  • Коя е най-евтината гражданска отговорност в България в момента?Car and motorbike insurance
  • Коя е най-добрата застраховка на жилище в България?Home insurance
  • Коя е най-добрата доброволна здравна застраховка в България?Health insurance
  • Коя е най-добрата застраховка живот в България?Life, savings and pensions
  • Каква застраховка за фирма ми трябва за малък бизнес в Бургас?Business insurance
  • Пътническа застраховка за 1 месец в Европа – коя е най-изгодната?Travel, pets and other cover
  • Коя е най-добрата застрахователна компания в България според отзиви?Comparing insurers
  • Сравнение застраховки – коя компания изплаща най-бързо щети?Claims and customer service

How to cite: Reaudit, Insurance AI Visibility Study — Bulgaria, edition 1 (October 14, 2026). https://reaudit.io/rankings/studies/insurance/bulgaria

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OTHER MARKETS

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