Which insurers AI recommends in South Africa

We asked ChatGPT and Google AI Mode the 200 questions people in South Africa ask about insurance, 400 answers in all. Discovery Health, Santam, and OUTsurance are the insurers AI names most.

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INSURANCE AI VISIBILITY STUDY · SOUTH AFRICA

Who AI recommends among insurers.

Edition 1 · October 20, 2026

Every figure on this page comes from answers given on one day, to the same questions, asked in English on each engine.

200buyer questions
400AI answers analysed
2AI engines
35insurers tracked

Short answer: Discovery Health is the insurer AI recommends most in South Africa: ChatGPT and Google AI Mode name it in 28% of answers to 200 insurance questions. Next come Santam (26%) and OUTsurance (25%).

The full report is free with a work email: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF. Open the full report.

KEY FINDINGS

What AI tells people in South Africa.

  1. Discovery Health is the insurer AI names most: it appears in 28% of answers.
  2. Discovery Health, Santam, and OUTsurance together take 35% of all insurer mentions.
  3. Discovery Health is also the insurer AI names first most often, in 13% of answers.
  4. The engines disagree on the leader: Discovery Health on ChatGPT (29%) and Santam on Google AI Mode (32%).
  5. Santam appears in 32% of Google AI Mode answers but only 20% of ChatGPT answers.
TOP 10

The insurers AI names most often.

Visibility is the share of answers that name the brand, averaged over every question and engine. Share of voice is the brand’s share of all mentions.

01Discovery Healthshare of voice 13%28%
02Santamshare of voice 11%26%
03OUTsuranceshare of voice 11%25%
04King Priceshare of voice 7.1%16%
05Old Mutualshare of voice 6.6%15%
06MiWayshare of voice 6.4%14%
07Hollardshare of voice 5%11%
08Momentum Insuranceshare of voice 4.8%11%
09Sanlamshare of voice 4.8%11%
10Bonitasshare of voice 3.9%8.8%
BY ENGINE

Each engine has its own favourites.

ChatGPT
  1. Discovery Health29%
  2. Santam20%
  3. OUTsurance20%
  4. MiWay13%
  5. King Price12%
Google AI Mode
  1. Santam32%
  2. OUTsurance30%
  3. Discovery Health28%
  4. King Price20%
  5. Old Mutual19%

Loading the full report…

QUESTIONS

Frequently asked questions.

Which insurer does AI recommend most in South Africa?

Discovery Health is the insurer AI recommends most in South Africa: ChatGPT and Google AI Mode name it in 28% of answers to 200 insurance questions. Next come Santam (26%) and OUTsurance (25%).

Which insurer does AI name first most often in South Africa?

Discovery Health is named first in 13% of answers, more often than any other insurer.

Do ChatGPT and Google AI Mode recommend the same insurers?

Not always. The insurer each engine names most: Discovery Health on ChatGPT (29%) and Santam on Google AI Mode (32%).

How was this study made?

We asked ChatGPT and Google AI Mode the same 200 questions people in South Africa ask about insurance, in English, on October 20, 2026: 400 answers in all. An insurer counts when the answer names it; every question has the same weight on every engine.

Where can I get the full report?

Free with a work email at https://reaudit.io/rankings/studies/insurance/south-africa#full-report: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF.

How can an insurer appear more often in AI answers?

AI engines name the insurers that the pages they read and cite name: your own pages, comparison sites, news and official sources. Answer buyers’ questions clearly on your site, be present on the sites AI cites in your market, and track the questions that matter on every engine.

METHOD

How this study was made.

Period
October 20, 2026
Questions
200 questions in 8 topics, written the way people in South Africa search
Engines
ChatGPT, Google AI Mode
Answers
400
Counting
A brand counts when the answer names it. Every question has the same weight on every engine; repeated runs of a question are averaged. Comparison sites, brokers and public bodies are measured too, but ranked separately from insurers.
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How to cite: Reaudit, Insurance AI Visibility Study — South Africa, edition 1 (October 20, 2026). https://reaudit.io/rankings/studies/insurance/south-africa

YOUR BRAND

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OTHER MARKETS

Read the study for another country.