Which insurers AI recommends in the Netherlands

We asked ChatGPT and Google AI Mode the 200 questions people in the Netherlands ask about insurance, 400 answers in all. a.s.r., Centraal Beheer, and Univé are the insurers AI names most.

Read the findings
INSURANCE AI VISIBILITY STUDY · NETHERLANDS

Who AI recommends among insurers.

Edition 1 · October 15, 2026

Every figure on this page comes from answers given on one day, to the same questions, asked in Dutch on each engine.

200buyer questions
400AI answers analysed
2AI engines
24insurers tracked

Short answer: a.s.r. is the insurer AI recommends most in the Netherlands: ChatGPT and Google AI Mode names it in 22% of answers to 200 insurance questions. Next come Centraal Beheer (21%) and Univé (21%).

KEY FINDINGS

What AI tells people in the Netherlands.

  1. a.s.r. is the insurer AI names most: it appears in 22% of answers.
  2. a.s.r., Centraal Beheer, and Univé together take 30% of all insurer mentions.
  3. ANWB Verzekeringen is the insurer AI names first most often, in 9.8% of answers.
  4. Every engine names a.s.r. most often.
  5. In questions about car and motorbike insurance, ANWB Verzekeringen leads with 52%.
TOP 10

The insurers AI names most often.

Visibility is the share of answers that name the brand, averaged over every question and engine. Share of voice is the brand’s share of all mentions.

01a.s.r.share of voice 10%22%
02Centraal Beheershare of voice 9.9%21%
03Univéshare of voice 9.9%21%
04Nationale-Nederlandenshare of voice 9.8%21%
05Interpolisshare of voice 8.7%19%
06ANWB Verzekeringenshare of voice 7.4%16%
07Allianz Directshare of voice 7.2%15%
08FBTOshare of voice 6.5%14%
09OHRAshare of voice 4.3%9%
10Menzisshare of voice 3.5%7.5%
BY ENGINE

Each engine has its own favourites.

ChatGPT
  1. a.s.r.19%
  2. Nationale-Nederlanden19%
  3. Centraal Beheer18%
  4. Univé17%
  5. ANWB Verzekeringen17%
Google AI Mode
  1. a.s.r.25%
  2. Univé25%
  3. Centraal Beheer24%
  4. Nationale-Nederlanden23%
  5. Interpolis21%

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QUESTIONS

Frequently asked questions.

Which insurer does AI recommend most in the Netherlands?

a.s.r. is the insurer AI recommends most in the Netherlands: ChatGPT and Google AI Mode names it in 22% of answers to 200 insurance questions. Next come Centraal Beheer (21%) and Univé (21%).

Which insurer does AI name first most often in the Netherlands?

ANWB Verzekeringen is named first in 9.8% of answers, more often than any other insurer.

Do ChatGPT and Google AI Mode recommend the same insurers?

Not always. The insurer each engine names most: a.s.r. on ChatGPT (19%) and a.s.r. on Google AI Mode (25%).

How was this study made?

We asked ChatGPT and Google AI Mode the same 200 questions people in the Netherlands ask about insurance, in Dutch, on October 15, 2026: 400 answers in all. An insurer counts when the answer names it; every question has the same weight on every engine.

How can an insurer appear more often in AI answers?

AI engines name the insurers that the pages they read and cite name: your own pages, comparison sites, news and official sources. Answer buyers’ questions clearly on your site, be present on the sites AI cites in your market, and track the questions that matter on every engine.

METHOD

How this study was made.

Period
October 15, 2026
Questions
200 questions in 8 topics, written the way people in the Netherlands search
Engines
ChatGPT, Google AI Mode
Answers
400
Counting
A brand counts when the answer names it. Every question has the same weight on every engine; repeated runs of a question are averaged. Comparison sites, brokers and public bodies are measured too, but ranked separately from insurers.
  • Car and motorbike insurance · 25
  • Home insurance · 25
  • Health insurance · 25
  • Life, savings and pensions · 25
  • Business insurance · 25
  • Travel, pets and other cover · 25
  • Comparing insurers · 25
  • Claims and customer service · 25
  • Wat is de beste autoverzekering voor een jonge bestuurder van 19 jaar?Car and motorbike insurance
  • Welke inboedelverzekering is het beste voor een huurappartement?Home insurance
  • Welke zorgverzekering is het goedkoopst als ik mijn eigen risico verhoog naar 885 euro?Health insurance
  • Wat is de goedkoopste overlijdensrisicoverzekering voor een hypotheek?Life, savings and pensions
  • Wat is de beste arbeidsongeschiktheidsverzekering voor zzp'ers?Business insurance
  • Welke doorlopende reisverzekering is het beste voor een gezin?Travel, pets and other cover
  • Welke verzekeraar is het beste in Nederland volgens klantbeoordelingen?Comparing insurers
  • Hoe meld ik autoschade bij mijn verzekeraar en hoe lang duurt de afhandeling?Claims and customer service

How to cite: Reaudit, Insurance AI Visibility Study — Netherlands, edition 1 (October 15, 2026). https://reaudit.io/rankings/studies/insurance/netherlands

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