What Is AI Search Optimization?
AI Search Optimization (AISO) is the practice of structuring website content so that AI-powered search engines — including ChatGPT, Claude, Gemini, and Perplexity — can discover, understand, and cite your brand. Unlike traditional SEO that targets link-based rankings, AISO focuses on content structure, schema markup, authority signals, and quotable statements that large language models use to determine which brands to recommend.
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