How often AI engines mention your brand, whether what they say is accurate, and how you compare to the competitors named alongside you.
Brand visibility in AI search is how often, how accurately, and how favourably AI engines such as ChatGPT, Perplexity, Google AI Overviews, and Claude describe your brand when someone asks a question in your category. It combines four things: whether you are mentioned, whether the claims made about you are true, the sentiment of the framing, and your share of voice against the competitors named in the same answer.
The two are measured from the same data and are often used interchangeably, but they answer different questions.
Asks how much — presence and position across engines, tracked as metrics over time. The question an SEO or growth team is trying to move.
How AI visibility is measured →Asks what is being said — accuracy, sentiment, and narrative. The question a brand, comms, or PR team is accountable for.
Fact-check what AI says about you →Four questions, in order. Each one only matters if the one before it is answered.
Unlike a search result, a generated answer states things as fact and shows no source. Buyers act on it without ever visiting your site, so the error is invisible to you unless you go looking for it.
Engines keep quoting the old number long after you changed it, because the page they learned it from is still cached or still live.
New capabilities go unmentioned for months. Deprecated ones get recommended to buyers who then ask your sales team for something that no longer exists.
Refund windows, SLAs, and trial terms get confidently invented from adjacent sources or competitor pages.
You cannot edit an AI engine's answer directly. What you can do is find the source it is reading and fix that.
Separate opinion from fact. "Popular with agencies" is not verifiable; "costs $99/month" is, and that is what gets checked.
Every factual claim is compared to your own verified content, not to a guess about what is correct.
A wrong answer comes from somewhere — one of your own pages, a competitor, or a third-party site. The source is the thing you can actually act on.
Re-sample on a schedule. Generative answers are non-deterministic, so a single re-check proves nothing; a trend does.
Fact-checks every claim AI makes about your pricing, specs, and policies against your own verified content, and traces each wrong answer to the page feeding it.
Brand Alignment →Brand mentions across X, Reddit, YouTube, LinkedIn, and Hacker News in one inbox, triaged by sentiment — including the threads AI engines cite.
Engage →The measurement layer underneath: mention rate, citation share, share of voice, and answer position tracked across every major engine.
AI Visibility →How AI engines describe your brand, and what you can do about it
Brand visibility in AI search is how often, how accurately, and how favourably AI engines such as ChatGPT, Perplexity, Google AI Overviews, and Claude describe your brand when someone asks a question in your category. It combines four things: whether you are mentioned at all, whether the claims made about you are true, the sentiment of the framing, and your share of voice against the competitors named in the same answer.