Which insurers AI recommends in Mexico

We asked ChatGPT and Google AI Mode the 191 questions people in Mexico ask about insurance, 382 answers in all. GNP Seguros, AXA México, and BBVA Seguros México are the insurers AI names most.

Back to the map Read the findings
INSURANCE AI VISIBILITY STUDY · MEXICO

Who AI recommends among insurers.

Edition 1 · October 18, 2026

Every figure on this page comes from answers given on one day, to the same questions, asked in Spanish on each engine.

191buyer questions
382AI answers analysed
2AI engines
25insurers tracked

Short answer: GNP Seguros is the insurer AI recommends most in Mexico: ChatGPT and Google AI Mode name it in 42% of answers to 191 insurance questions. Next come AXA México (35%) and BBVA Seguros México (26%).

The full report is free with a work email: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF. Open the full report.

KEY FINDINGS

What AI tells people in Mexico.

  1. GNP Seguros is the insurer AI names most: it appears in 42% of answers.
  2. GNP Seguros, AXA México, and BBVA Seguros México together take 54% of all insurer mentions.
  3. GNP Seguros is also the insurer AI names first most often, in 17% of answers.
  4. Every engine names GNP Seguros most often.
  5. BBVA Seguros México appears in 34% of Google AI Mode answers but only 18% of ChatGPT answers.
TOP 10

The insurers AI names most often.

Visibility is the share of answers that name the brand, averaged over every question and engine. Share of voice is the brand’s share of all mentions.

01GNP Segurosshare of voice 22%42%
02AXA Méxicoshare of voice 18%35%
03BBVA Seguros Méxicoshare of voice 14%26%
04Qualitasshare of voice 8.7%17%
05Mapfre Méxicoshare of voice 8.5%16%
06Seguros Monterrey New York Lifeshare of voice 4.7%8.9%
07MetLife Méxicoshare of voice 4.1%7.9%
08Allianz Méxicoshare of voice 3.9%7.3%
09Chubb Seguros Méxicoshare of voice 3.9%7.3%
10HDI Seguros Méxicoshare of voice 3%5.8%
BY ENGINE

Each engine has its own favourites.

ChatGPT
  1. GNP Seguros38%
  2. AXA México31%
  3. BBVA Seguros México18%
  4. Mapfre México16%
  5. Qualitas15%
Google AI Mode
  1. GNP Seguros47%
  2. AXA México38%
  3. BBVA Seguros México34%
  4. Qualitas18%
  5. Mapfre México17%

Loading the full report…

QUESTIONS

Frequently asked questions.

Which insurer does AI recommend most in Mexico?

GNP Seguros is the insurer AI recommends most in Mexico: ChatGPT and Google AI Mode name it in 42% of answers to 191 insurance questions. Next come AXA México (35%) and BBVA Seguros México (26%).

Which insurer does AI name first most often in Mexico?

GNP Seguros is named first in 17% of answers, more often than any other insurer.

Do ChatGPT and Google AI Mode recommend the same insurers?

Not always. The insurer each engine names most: GNP Seguros on ChatGPT (38%) and GNP Seguros on Google AI Mode (47%).

How was this study made?

We asked ChatGPT and Google AI Mode the same 191 questions people in Mexico ask about insurance, in Spanish, on October 18, 2026: 382 answers in all. An insurer counts when the answer names it; every question has the same weight on every engine.

Where can I get the full report?

Free with a work email at https://reaudit.io/rankings/studies/insurance/mexico#full-report: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF.

How can an insurer appear more often in AI answers?

AI engines name the insurers that the pages they read and cite name: your own pages, comparison sites, news and official sources. Answer buyers’ questions clearly on your site, be present on the sites AI cites in your market, and track the questions that matter on every engine.

METHOD

How this study was made.

Period
October 18, 2026
Questions
191 questions in 8 topics, written the way people in Mexico search
Engines
ChatGPT, Google AI Mode
Answers
382
Counting
A brand counts when the answer names it. Every question has the same weight on every engine; repeated runs of a question are averaged. Comparison sites, brokers and public bodies are measured too, but ranked separately from insurers.
  • Car and motorbike insurance · 22
  • Home insurance · 24
  • Health insurance · 24
  • Life, savings and pensions · 25
  • Business insurance · 23
  • Travel, pets and other cover · 23
  • Comparing insurers · 25
  • Claims and customer service · 25
  • ¿Cuál es el seguro de auto más barato en México para un conductor de 25 años con un sedán 2020?Car and motorbike insurance
  • ¿Cuál es el mejor seguro de hogar en México para un departamento en renta?Home insurance
  • ¿Cuál es el mejor seguro de gastos médicos mayores en México?Health insurance
  • ¿Cuál es el mejor seguro de vida en México para una persona con hijos?Life, savings and pensions
  • ¿Cuál es el mejor seguro para una pyme en México?Business insurance
  • ¿Cuál es el mejor seguro de viaje para ir a Europa desde México?Travel, pets and other cover
  • ¿Cuáles son las mejores aseguradoras en México?Comparing insurers
  • ¿Cómo reporto un choque a mi aseguradora paso a paso?Claims and customer service

How to cite: Reaudit, Insurance AI Visibility Study — Mexico, edition 1 (October 18, 2026). https://reaudit.io/rankings/studies/insurance/mexico

YOUR BRAND

See where your brand stands in AI answers.

Reaudit tracks the questions your buyers ask on every AI engine, with your competitors and the sources AI cites.

Track your brand Talk to us
OTHER MARKETS

Read the study for another country.