Which insurers AI recommends in Ukraine

We asked ChatGPT and Google AI Mode the 200 questions people in Ukraine ask about insurance, 400 answers in all. Уніка, ARX, and ІНГО are the insurers AI names most.

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INSURANCE AI VISIBILITY STUDY · UKRAINE

Who AI recommends among insurers.

Edition 1 · October 20, 2026

Every figure on this page comes from answers given on one day, to the same questions, asked in Ukrainian on each engine.

200buyer questions
400AI answers analysed
2AI engines
15insurers tracked

Short answer: Уніка is the insurer AI recommends most in Ukraine: ChatGPT and Google AI Mode name it in 31% of answers to 200 insurance questions. Next come ARX (29%) and ІНГО (23%).

The full report is free with a work email: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF. Open the full report.

KEY FINDINGS

What AI tells people in Ukraine.

  1. Уніка is the insurer AI names most: it appears in 31% of answers.
  2. Уніка, ARX, and ІНГО together take 43% of all insurer mentions.
  3. Уніка is also the insurer AI names first most often, in 13% of answers.
  4. The engines disagree on the leader: Уніка on ChatGPT (28%) and ARX on Google AI Mode (41%).
  5. ARX appears in 41% of Google AI Mode answers but only 16% of ChatGPT answers.
TOP 10

The insurers AI names most often.

Visibility is the share of answers that name the brand, averaged over every question and engine. Share of voice is the brand’s share of all mentions.

01Унікаshare of voice 16%31%
02ARXshare of voice 15%29%
03ІНГОshare of voice 12%23%
04ПЗУ Українаshare of voice 11%22%
05ТАСshare of voice 11%22%
06ВУСОshare of voice 10%20%
07Універсальнаshare of voice 4.7%9%
08Арсенал Страхуванняshare of voice 4.4%8.5%
09Орантаshare of voice 3.5%6.8%
10Граве Українаshare of voice 3%5.8%
BY ENGINE

Each engine has its own favourites.

ChatGPT
  1. Уніка28%
  2. ПЗУ Україна25%
  3. ІНГО23%
  4. ARX16%
  5. ТАС12%
Google AI Mode
  1. ARX41%
  2. Уніка34%
  3. ТАС32%
  4. ВУСО30%
  5. ІНГО24%

Loading the full report…

QUESTIONS

Frequently asked questions.

Which insurer does AI recommend most in Ukraine?

Уніка is the insurer AI recommends most in Ukraine: ChatGPT and Google AI Mode name it in 31% of answers to 200 insurance questions. Next come ARX (29%) and ІНГО (23%).

Which insurer does AI name first most often in Ukraine?

Уніка is named first in 13% of answers, more often than any other insurer.

Do ChatGPT and Google AI Mode recommend the same insurers?

Not always. The insurer each engine names most: Уніка on ChatGPT (28%) and ARX on Google AI Mode (41%).

How was this study made?

We asked ChatGPT and Google AI Mode the same 200 questions people in Ukraine ask about insurance, in Ukrainian, on October 20, 2026: 400 answers in all. An insurer counts when the answer names it; every question has the same weight on every engine.

Where can I get the full report?

Free with a work email at https://reaudit.io/rankings/studies/insurance/ukraine#full-report: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF.

How can an insurer appear more often in AI answers?

AI engines name the insurers that the pages they read and cite name: your own pages, comparison sites, news and official sources. Answer buyers’ questions clearly on your site, be present on the sites AI cites in your market, and track the questions that matter on every engine.

METHOD

How this study was made.

Period
October 20, 2026
Questions
200 questions in 8 topics, written the way people in Ukraine search
Engines
ChatGPT, Google AI Mode
Answers
400
Counting
A brand counts when the answer names it. Every question has the same weight on every engine; repeated runs of a question are averaged. Comparison sites, brokers and public bodies are measured too, but ranked separately from insurers.
  • Car and motorbike insurance · 25
  • Home insurance · 25
  • Health insurance · 25
  • Life, savings and pensions · 25
  • Business insurance · 25
  • Travel, pets and other cover · 25
  • Comparing insurers · 25
  • Claims and customer service · 25
  • Яка страхова компанія в Україні має найдешевшу автоцивілку?Car and motorbike insurance
  • Яка страхова компанія найкраща для страхування квартири в Києві?Home insurance
  • Яка страхова компанія в Україні має найкраще добровільне медичне страхування?Health insurance
  • Яка страхова компанія найкраща для страхування життя в Україні?Life, savings and pensions
  • Яка страхова компанія найкраща для малого бізнесу в Україні?Business insurance
  • Яка туристична страховка найкраща для поїздки з України до Європи?Travel, pets and other cover
  • Яка найкраща страхова компанія в Україні у 2026 році?Comparing insurers
  • Яка страхова компанія в Україні найшвидше виплачує відшкодування?Claims and customer service

How to cite: Reaudit, Insurance AI Visibility Study — Ukraine, edition 1 (October 20, 2026). https://reaudit.io/rankings/studies/insurance/ukraine

YOUR BRAND

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OTHER MARKETS

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