Which insurers AI recommends in Zambia

We asked ChatGPT and Google AI Mode the 198 questions people in Zambia ask about insurance, 396 answers in all. Hollard Zambia, Madison General Insurance, and NICO Insurance Zambia are the insurers AI names most.

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INSURANCE AI VISIBILITY STUDY · ZAMBIA

Who AI recommends among insurers.

Edition 1 · October 20, 2026

Every figure on this page comes from answers given on one day, to the same questions, asked in English on each engine.

198buyer questions
396AI answers analysed
2AI engines
20insurers tracked

Short answer: Hollard Zambia is the insurer AI recommends most in Zambia: ChatGPT and Google AI Mode name it in 28% of answers to 198 insurance questions. Next come Madison General Insurance (27%) and NICO Insurance Zambia (16%).

The full report is free with a work email: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF. Open the full report.

KEY FINDINGS

What AI tells people in Zambia.

  1. Hollard Zambia is the insurer AI names most: it appears in 28% of answers.
  2. Hollard Zambia, Madison General Insurance, and NICO Insurance Zambia together take 52% of all insurer mentions.
  3. Hollard Zambia is also the insurer AI names first most often, in 17% of answers.
  4. The engines disagree on the leader: Madison General Insurance on ChatGPT (25%) and Hollard Zambia on Google AI Mode (36%).
  5. Hollard Zambia appears in 36% of Google AI Mode answers but only 19% of ChatGPT answers.
TOP 10

The insurers AI names most often.

Visibility is the share of answers that name the brand, averaged over every question and engine. Share of voice is the brand’s share of all mentions.

01Hollard Zambiashare of voice 21%28%
02Madison General Insuranceshare of voice 20%27%
03NICO Insurance Zambiashare of voice 12%16%
04ZSIC General Insuranceshare of voice 9.3%13%
05Professional Insurance Corporationshare of voice 8.9%12%
06Prudential Life Assurance Zambiashare of voice 8.6%12%
07Mayfair Insurance Zambiashare of voice 5.4%7.3%
08ZSIC Lifeshare of voice 4.5%6.1%
09Sanlam Life Insurance Zambiashare of voice 3.9%5.3%
10Klapton Insurance Zambiashare of voice 1.9%2.5%
BY ENGINE

Each engine has its own favourites.

ChatGPT
  1. Madison General Insurance25%
  2. Hollard Zambia19%
  3. NICO Insurance Zambia15%
  4. ZSIC General Insurance12%
  5. Prudential Life Assurance Zambia10%
Google AI Mode
  1. Hollard Zambia36%
  2. Madison General Insurance28%
  3. NICO Insurance Zambia17%
  4. Professional Insurance Corporation16%
  5. ZSIC General Insurance13%

Loading the full report…

QUESTIONS

Frequently asked questions.

Which insurer does AI recommend most in Zambia?

Hollard Zambia is the insurer AI recommends most in Zambia: ChatGPT and Google AI Mode name it in 28% of answers to 198 insurance questions. Next come Madison General Insurance (27%) and NICO Insurance Zambia (16%).

Which insurer does AI name first most often in Zambia?

Hollard Zambia is named first in 17% of answers, more often than any other insurer.

Do ChatGPT and Google AI Mode recommend the same insurers?

Not always. The insurer each engine names most: Madison General Insurance on ChatGPT (25%) and Hollard Zambia on Google AI Mode (36%).

How was this study made?

We asked ChatGPT and Google AI Mode the same 198 questions people in Zambia ask about insurance, in English, on October 20, 2026: 396 answers in all. An insurer counts when the answer names it; every question has the same weight on every engine.

Where can I get the full report?

Free with a work email at https://reaudit.io/rankings/studies/insurance/zambia#full-report: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF.

How can an insurer appear more often in AI answers?

AI engines name the insurers that the pages they read and cite name: your own pages, comparison sites, news and official sources. Answer buyers’ questions clearly on your site, be present on the sites AI cites in your market, and track the questions that matter on every engine.

METHOD

How this study was made.

Period
October 20, 2026
Questions
198 questions in 8 topics, written the way people in Zambia search
Engines
ChatGPT, Google AI Mode
Answers
396
Counting
A brand counts when the answer names it. Every question has the same weight on every engine; repeated runs of a question are averaged. Comparison sites, brokers and public bodies are measured too, but ranked separately from insurers.
  • Car & Motorbike Insurance · 25
  • Home Insurance · 25
  • Health Insurance & Medical Aid · 25
  • Life Insurance, Funeral Cover & Pensions · 24
  • Business Insurance · 25
  • Travel & Other Cover · 24
  • Comparing Insurers · 25
  • Claims & Customer Service · 25
  • Which insurance company has the cheapest third-party motor insurance?Car & Motorbike Insurance
  • Which insurance company offers the best home insurance?Home Insurance
  • What is the best private medical insurance?Health Insurance & Medical Aid
  • Which is the best life insurance company in Zambia?Life Insurance, Funeral Cover & Pensions
  • Which insurance company is best for small businesses?Business Insurance
  • Which travel insurance is accepted for a Schengen visa from Zambia?Travel & Other Cover
  • What are the top insurance companies in Zambia?Comparing Insurers
  • How do I claim car insurance after an accident?Claims & Customer Service

How to cite: Reaudit, Insurance AI Visibility Study — Zambia, edition 1 (October 20, 2026). https://reaudit.io/rankings/studies/insurance/zambia

YOUR BRAND

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OTHER MARKETS

Read the study for another country.