Which insurers AI recommends in Australia

We asked ChatGPT and Google AI Mode the 196 questions people in Australia ask about insurance, 392 answers in all. Allianz, AAMI, and Budget Direct are the insurers AI names most.

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INSURANCE AI VISIBILITY STUDY · AUSTRALIA

Who AI recommends among insurers.

Edition 1 · October 20, 2026

Every figure on this page comes from answers given on one day, to the same questions, asked in English on each engine.

196buyer questions
392AI answers analysed
2AI engines
29insurers tracked

Short answer: Allianz is the insurer AI recommends most in Australia: ChatGPT and Google AI Mode name it in 25% of answers to 196 insurance questions. Next come AAMI (20%) and Budget Direct (18%).

The full report is free with a work email: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF. Open the full report.

KEY FINDINGS

What AI tells people in Australia.

  1. Allianz is the insurer AI names most: it appears in 25% of answers.
  2. Allianz, AAMI, and Budget Direct together take 30% of all insurer mentions.
  3. Allianz is also the insurer AI names first most often, in 7.1% of answers.
  4. Every engine names Allianz most often.
  5. In questions about private health insurance, Medibank leads with 56%.
TOP 10

The insurers AI names most often.

Visibility is the share of answers that name the brand, averaged over every question and engine. Share of voice is the brand’s share of all mentions.

01Allianzshare of voice 12%25%
02AAMIshare of voice 9.7%20%
03Budget Directshare of voice 8.4%18%
04Medibankshare of voice 6.3%13%
05NRMA Insuranceshare of voice 6.2%13%
06QBEshare of voice 5.8%12%
07Suncorp Insuranceshare of voice 5.2%11%
08Youishare of voice 5.2%11%
09RACV Insuranceshare of voice 4.8%10%
10RACQ Insuranceshare of voice 4.5%9.4%
BY ENGINE

Each engine has its own favourites.

ChatGPT
  1. Allianz23%
  2. AAMI19%
  3. Budget Direct14%
  4. NRMA Insurance13%
  5. Medibank12%
Google AI Mode
  1. Allianz26%
  2. AAMI22%
  3. Budget Direct21%
  4. Medibank14%
  5. Suncorp Insurance13%

Loading the full report…

QUESTIONS

Frequently asked questions.

Which insurer does AI recommend most in Australia?

Allianz is the insurer AI recommends most in Australia: ChatGPT and Google AI Mode name it in 25% of answers to 196 insurance questions. Next come AAMI (20%) and Budget Direct (18%).

Which insurer does AI name first most often in Australia?

Allianz is named first in 7.1% of answers, more often than any other insurer.

Do ChatGPT and Google AI Mode recommend the same insurers?

Not always. The insurer each engine names most: Allianz on ChatGPT (23%) and Allianz on Google AI Mode (26%).

How was this study made?

We asked ChatGPT and Google AI Mode the same 196 questions people in Australia ask about insurance, in English, on October 20, 2026: 392 answers in all. An insurer counts when the answer names it; every question has the same weight on every engine.

Where can I get the full report?

Free with a work email at https://reaudit.io/rankings/studies/insurance/australia#full-report: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF.

How can an insurer appear more often in AI answers?

AI engines name the insurers that the pages they read and cite name: your own pages, comparison sites, news and official sources. Answer buyers’ questions clearly on your site, be present on the sites AI cites in your market, and track the questions that matter on every engine.

METHOD

How this study was made.

Period
October 20, 2026
Questions
196 questions in 8 topics, written the way people in Australia search
Engines
ChatGPT, Google AI Mode
Answers
392
Counting
A brand counts when the answer names it. Every question has the same weight on every engine; repeated runs of a question are averaged. Comparison sites, brokers and public bodies are measured too, but ranked separately from insurers.
  • Car Insurance & CTP · 25
  • Home, Contents & Landlord Insurance · 25
  • Private Health Insurance · 25
  • Life, Income Protection & TPD · 25
  • Business Insurance · 22
  • Travel, Pet & Other Cover · 24
  • Comparing Insurers · 25
  • Claims & Customer Service · 25
  • Which car insurer in Australia is cheapest for a 19-year-old on P plates?Car Insurance & CTP
  • Which home and contents insurer in Australia has the best flood cover?Home, Contents & Landlord Insurance
  • Which private health insurance in Australia is best value for a couple in their 30s?Private Health Insurance
  • Which life insurance company in Australia is best for a 35-year-old with a mortgage and two kids?Life, Income Protection & TPD
  • Best professional indemnity insurance for an IT contractor in SydneyBusiness Insurance
  • Which travel insurance in Australia is best for a family trip to Bali?Travel, Pet & Other Cover
  • What are the best insurance companies in Australia right now?Comparing Insurers
  • Which insurer in Australia pays home insurance claims the fastest?Claims & Customer Service

How to cite: Reaudit, Insurance AI Visibility Study — Australia, edition 1 (October 20, 2026). https://reaudit.io/rankings/studies/insurance/australia

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OTHER MARKETS

Read the study for another country.