Which insurers AI recommends in Uganda

We asked ChatGPT and Google AI Mode the 200 questions people in Uganda ask about insurance, 400 answers in all. Old Mutual Uganda, ICEA LION Uganda, and Britam Uganda are the insurers AI names most.

Back to the map Read the findings
INSURANCE AI VISIBILITY STUDY · UGANDA

Who AI recommends among insurers.

Edition 1 · October 20, 2026

Every figure on this page comes from answers given on one day, to the same questions, asked in English on each engine.

200buyer questions
400AI answers analysed
2AI engines
21insurers tracked

Short answer: Old Mutual Uganda is the insurer AI recommends most in Uganda: ChatGPT and Google AI Mode name it in 31% of answers to 200 insurance questions. Next come ICEA LION Uganda (25%) and Britam Uganda (19%).

The full report is free with a work email: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF. Open the full report.

KEY FINDINGS

What AI tells people in Uganda.

  1. Old Mutual Uganda is the insurer AI names most: it appears in 31% of answers.
  2. Old Mutual Uganda, ICEA LION Uganda, and Britam Uganda together take 41% of all insurer mentions.
  3. Old Mutual Uganda is also the insurer AI names first most often, in 14% of answers.
  4. The engines disagree on the leader: NIC Holdings Uganda on ChatGPT (24%) and Old Mutual Uganda on Google AI Mode (51%).
  5. Old Mutual Uganda appears in 51% of Google AI Mode answers but only 11% of ChatGPT answers.
TOP 10

The insurers AI names most often.

Visibility is the share of answers that name the brand, averaged over every question and engine. Share of voice is the brand’s share of all mentions.

01Old Mutual Ugandashare of voice 17%31%
02ICEA LION Ugandashare of voice 14%25%
03Britam Ugandashare of voice 10%19%
04NIC Holdings Ugandashare of voice 9.1%17%
05Jubilee Insurance Ugandashare of voice 8.4%15%
06Prudential Ugandashare of voice 6.9%13%
07AAR Insurance Ugandashare of voice 6.5%12%
08Goldstar Insuranceshare of voice 4.9%9%
09Liberty Ugandashare of voice 4.4%8%
10SanlamAllianz Ugandashare of voice 3.8%7%
BY ENGINE

Each engine has its own favourites.

ChatGPT
  1. NIC Holdings Uganda24%
  2. ICEA LION Uganda18%
  3. AAR Insurance Uganda13%
  4. Prudential Uganda12%
  5. Britam Uganda12%
Google AI Mode
  1. Old Mutual Uganda51%
  2. ICEA LION Uganda32%
  3. Britam Uganda26%
  4. Jubilee Insurance Uganda19%
  5. Prudential Uganda13%

Loading the full report…

QUESTIONS

Frequently asked questions.

Which insurer does AI recommend most in Uganda?

Old Mutual Uganda is the insurer AI recommends most in Uganda: ChatGPT and Google AI Mode name it in 31% of answers to 200 insurance questions. Next come ICEA LION Uganda (25%) and Britam Uganda (19%).

Which insurer does AI name first most often in Uganda?

Old Mutual Uganda is named first in 14% of answers, more often than any other insurer.

Do ChatGPT and Google AI Mode recommend the same insurers?

Not always. The insurer each engine names most: NIC Holdings Uganda on ChatGPT (24%) and Old Mutual Uganda on Google AI Mode (51%).

How was this study made?

We asked ChatGPT and Google AI Mode the same 200 questions people in Uganda ask about insurance, in English, on October 20, 2026: 400 answers in all. An insurer counts when the answer names it; every question has the same weight on every engine.

Where can I get the full report?

Free with a work email at https://reaudit.io/rankings/studies/insurance/uganda#full-report: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF.

How can an insurer appear more often in AI answers?

AI engines name the insurers that the pages they read and cite name: your own pages, comparison sites, news and official sources. Answer buyers’ questions clearly on your site, be present on the sites AI cites in your market, and track the questions that matter on every engine.

METHOD

How this study was made.

Period
October 20, 2026
Questions
200 questions in 8 topics, written the way people in Uganda search
Engines
ChatGPT, Google AI Mode
Answers
400
Counting
A brand counts when the answer names it. Every question has the same weight on every engine; repeated runs of a question are averaged. Comparison sites, brokers and public bodies are measured too, but ranked separately from insurers.
  • Car & Motor Insurance · 25
  • Home & Property Insurance · 25
  • Medical Insurance · 25
  • Life Insurance, Education & Savings · 25
  • Business Insurance · 25
  • Travel & Other Cover · 25
  • Comparing Insurers · 25
  • Claims & Customer Service · 25
  • Which insurance company in Uganda is best for comprehensive car insurance?Car & Motor Insurance
  • Best home insurance in Uganda for a house in KololoHome & Property Insurance
  • Best medical insurance in Uganda for a familyMedical Insurance
  • Best life insurance company in UgandaLife Insurance, Education & Savings
  • Best SME insurance in UgandaBusiness Insurance
  • Best travel insurance for a Schengen visa from UgandaTravel & Other Cover
  • What is the best insurance company in Uganda?Comparing Insurers
  • Which insurance company in Uganda pays claims the fastest?Claims & Customer Service

How to cite: Reaudit, Insurance AI Visibility Study — Uganda, edition 1 (October 20, 2026). https://reaudit.io/rankings/studies/insurance/uganda

YOUR BRAND

See where your brand stands in AI answers.

Reaudit tracks the questions your buyers ask on every AI engine, with your competitors and the sources AI cites.

Track your brand Talk to us
OTHER MARKETS

Read the study for another country.