Which insurers AI recommends in Nigeria

We asked ChatGPT and Google AI Mode the 200 questions people in Nigeria ask about insurance, 400 answers in all. Leadway, AXA Mansard, and AIICO Insurance are the insurers AI names most.

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INSURANCE AI VISIBILITY STUDY · NIGERIA

Who AI recommends among insurers.

Edition 1 · October 20, 2026

Every figure on this page comes from answers given on one day, to the same questions, asked in English on each engine.

200buyer questions
400AI answers analysed
2AI engines
26insurers tracked

Short answer: Leadway is the insurer AI recommends most in Nigeria: ChatGPT and Google AI Mode name it in 40% of answers to 200 insurance questions. Next come AXA Mansard (33%) and AIICO Insurance (22%).

The full report is free with a work email: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF. Open the full report.

KEY FINDINGS

What AI tells people in Nigeria.

  1. Leadway is the insurer AI names most: it appears in 40% of answers.
  2. Leadway, AXA Mansard, and AIICO Insurance together take 50% of all insurer mentions.
  3. Leadway is also the insurer AI names first most often, in 22% of answers.
  4. Every engine names Leadway most often.
  5. AXA Mansard appears in 44% of Google AI Mode answers but only 23% of ChatGPT answers.
TOP 10

The insurers AI names most often.

Visibility is the share of answers that name the brand, averaged over every question and engine. Share of voice is the brand’s share of all mentions.

01Leadwayshare of voice 21%40%
02AXA Mansardshare of voice 17%33%
03AIICO Insuranceshare of voice 12%22%
04NEM Insuranceshare of voice 7.1%14%
05Custodian and Allied Insuranceshare of voice 6.7%13%
06Cornerstone Insuranceshare of voice 4%7.5%
07Reliance HMOshare of voice 4%7.5%
08SanlamAllianz Nigeriashare of voice 3.7%7%
09Heirs Insurance Groupshare of voice 3%5.8%
10Hygeia HMOshare of voice 3%5.8%
BY ENGINE

Each engine has its own favourites.

ChatGPT
  1. Leadway32%
  2. AXA Mansard23%
  3. AIICO Insurance18%
  4. NEM Insurance12%
  5. SanlamAllianz Nigeria9%
Google AI Mode
  1. Leadway48%
  2. AXA Mansard44%
  3. AIICO Insurance27%
  4. Custodian and Allied Insurance17%
  5. NEM Insurance16%

Loading the full report…

QUESTIONS

Frequently asked questions.

Which insurer does AI recommend most in Nigeria?

Leadway is the insurer AI recommends most in Nigeria: ChatGPT and Google AI Mode name it in 40% of answers to 200 insurance questions. Next come AXA Mansard (33%) and AIICO Insurance (22%).

Which insurer does AI name first most often in Nigeria?

Leadway is named first in 22% of answers, more often than any other insurer.

Do ChatGPT and Google AI Mode recommend the same insurers?

Not always. The insurer each engine names most: Leadway on ChatGPT (32%) and Leadway on Google AI Mode (48%).

How was this study made?

We asked ChatGPT and Google AI Mode the same 200 questions people in Nigeria ask about insurance, in English, on October 20, 2026: 400 answers in all. An insurer counts when the answer names it; every question has the same weight on every engine.

Where can I get the full report?

Free with a work email at https://reaudit.io/rankings/studies/insurance/nigeria#full-report: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF.

How can an insurer appear more often in AI answers?

AI engines name the insurers that the pages they read and cite name: your own pages, comparison sites, news and official sources. Answer buyers’ questions clearly on your site, be present on the sites AI cites in your market, and track the questions that matter on every engine.

METHOD

How this study was made.

Period
October 20, 2026
Questions
200 questions in 8 topics, written the way people in Nigeria search
Engines
ChatGPT, Google AI Mode
Answers
400
Counting
A brand counts when the answer names it. Every question has the same weight on every engine; repeated runs of a question are averaged. Comparison sites, brokers and public bodies are measured too, but ranked separately from insurers.
  • Car & Motor Insurance · 25
  • Home & Property Insurance · 25
  • Health Insurance & HMOs · 25
  • Life Insurance, Savings & Takaful · 25
  • Business Insurance · 25
  • Travel & Other Cover · 25
  • Comparing Insurers · 25
  • Claims & Customer Service · 25
  • Which insurance company in Nigeria is best for comprehensive car insurance?Car & Motor Insurance
  • Best home insurance in Nigeria for a house in LekkiHome & Property Insurance
  • Which HMO is the best in Nigeria for a family?Health Insurance & HMOs
  • Best life insurance company in NigeriaLife Insurance, Savings & Takaful
  • Best insurance for a small business in LagosBusiness Insurance
  • Best travel insurance for a UK visa application from NigeriaTravel & Other Cover
  • What is the best insurance company in Nigeria?Comparing Insurers
  • Which insurance company in Nigeria pays claims the fastest?Claims & Customer Service

How to cite: Reaudit, Insurance AI Visibility Study — Nigeria, edition 1 (October 20, 2026). https://reaudit.io/rankings/studies/insurance/nigeria

YOUR BRAND

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OTHER MARKETS

Read the study for another country.