Which insurers AI recommends in New Zealand

We asked ChatGPT and Google AI Mode the 195 questions people in New Zealand ask about insurance, 390 answers in all. AA Insurance, AMI, and AIA New Zealand are the insurers AI names most.

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INSURANCE AI VISIBILITY STUDY · NEW ZEALAND

Who AI recommends among insurers.

Edition 1 · October 20, 2026

Every figure on this page comes from answers given on one day, to the same questions, asked in English on each engine.

195buyer questions
390AI answers analysed
2AI engines
25insurers tracked

Short answer: AA Insurance is the insurer AI recommends most in New Zealand: ChatGPT and Google AI Mode name it in 28% of answers to 195 insurance questions. Next come AMI (26%) and AIA New Zealand (17%).

The full report is free with a work email: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF. Open the full report.

KEY FINDINGS

What AI tells people in New Zealand.

  1. AA Insurance is the insurer AI names most: it appears in 28% of answers.
  2. AA Insurance, AMI, and AIA New Zealand together take 32% of all insurer mentions.
  3. AA Insurance is also the insurer AI names first most often, in 14% of answers.
  4. The engines disagree on the leader: AA Insurance on ChatGPT (29%) and AMI on Google AI Mode (28%).
  5. In questions about health insurance, Southern Cross Health Insurance leads with 65%.
TOP 10

The insurers AI names most often.

Visibility is the share of answers that name the brand, averaged over every question and engine. Share of voice is the brand’s share of all mentions.

01AA Insuranceshare of voice 13%28%
02AMIshare of voice 12%26%
03AIA New Zealandshare of voice 7.8%17%
04Tower Insuranceshare of voice 6.6%15%
05Partners Lifeshare of voice 6.3%14%
06Veroshare of voice 5.2%12%
07nibshare of voice 5.1%11%
08Southern Cross Health Insuranceshare of voice 5%11%
09State Insuranceshare of voice 4.7%11%
10NZIshare of voice 4.4%9.7%
BY ENGINE

Each engine has its own favourites.

ChatGPT
  1. AA Insurance29%
  2. AMI24%
  3. AIA New Zealand18%
  4. Tower Insurance14%
  5. Partners Life13%
Google AI Mode
  1. AMI28%
  2. AA Insurance27%
  3. AIA New Zealand16%
  4. Tower Insurance15%
  5. Partners Life15%

Loading the full report…

QUESTIONS

Frequently asked questions.

Which insurer does AI recommend most in New Zealand?

AA Insurance is the insurer AI recommends most in New Zealand: ChatGPT and Google AI Mode name it in 28% of answers to 195 insurance questions. Next come AMI (26%) and AIA New Zealand (17%).

Which insurer does AI name first most often in New Zealand?

AA Insurance is named first in 14% of answers, more often than any other insurer.

Do ChatGPT and Google AI Mode recommend the same insurers?

Not always. The insurer each engine names most: AA Insurance on ChatGPT (29%) and AMI on Google AI Mode (28%).

How was this study made?

We asked ChatGPT and Google AI Mode the same 195 questions people in New Zealand ask about insurance, in English, on October 20, 2026: 390 answers in all. An insurer counts when the answer names it; every question has the same weight on every engine.

Where can I get the full report?

Free with a work email at https://reaudit.io/rankings/studies/insurance/new-zealand#full-report: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF.

How can an insurer appear more often in AI answers?

AI engines name the insurers that the pages they read and cite name: your own pages, comparison sites, news and official sources. Answer buyers’ questions clearly on your site, be present on the sites AI cites in your market, and track the questions that matter on every engine.

METHOD

How this study was made.

Period
October 20, 2026
Questions
195 questions in 8 topics, written the way people in New Zealand search
Engines
ChatGPT, Google AI Mode
Answers
390
Counting
A brand counts when the answer names it. Every question has the same weight on every engine; repeated runs of a question are averaged. Comparison sites, brokers and public bodies are measured too, but ranked separately from insurers.
  • Car & Motorbike Insurance · 25
  • Home, Contents & Landlord Insurance · 23
  • Health Insurance · 24
  • Life, Income Protection & Trauma · 24
  • Business Insurance · 24
  • Travel, Pet & Other Cover · 25
  • Comparing Insurers · 25
  • Claims & Customer Service · 25
  • Which car insurer in New Zealand is cheapest for a 20-year-old on a restricted licence?Car & Motorbike Insurance
  • Which home insurer in New Zealand is best for houses in flood-prone areas?Home, Contents & Landlord Insurance
  • Is health insurance worth it in New Zealand if the public system is free?Health Insurance
  • Which life insurance company in New Zealand is best for a young family with a mortgage?Life, Income Protection & Trauma
  • Which insurer is best for public liability insurance for a sole trader in New Zealand?Business Insurance
  • Which travel insurance in New Zealand is best for a family trip to Rarotonga?Travel, Pet & Other Cover
  • What are the best insurance companies in New Zealand?Comparing Insurers
  • Which insurer in New Zealand pays home insurance claims the fastest?Claims & Customer Service

How to cite: Reaudit, Insurance AI Visibility Study — New Zealand, edition 1 (October 20, 2026). https://reaudit.io/rankings/studies/insurance/new-zealand

YOUR BRAND

See where your brand stands in AI answers.

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OTHER MARKETS

Read the study for another country.