Which insurers AI recommends in Canada

We asked ChatGPT and Google AI Mode the 189 questions people in Canada ask about insurance, 378 answers in all. Intact, Manulife, and TD Insurance are the insurers AI names most.

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INSURANCE AI VISIBILITY STUDY · CANADA

Who AI recommends among insurers.

Edition 1 · October 18, 2026

Every figure on this page comes from answers given on one day, to the same questions, asked in English on each engine.

189buyer questions
378AI answers analysed
2AI engines
30insurers tracked

Short answer: Intact is the insurer AI recommends most in Canada: ChatGPT and Google AI Mode name it in 32% of answers to 189 insurance questions. Next come Manulife (24%) and TD Insurance (19%).

The full report is free with a work email: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF. Open the full report.

KEY FINDINGS

What AI tells people in Canada.

  1. Intact is the insurer AI names most: it appears in 32% of answers.
  2. Intact, Manulife, and TD Insurance together take 26% of all insurer mentions.
  3. Intact is also the insurer AI names first most often, in 12% of answers.
  4. Every engine names Intact most often.
  5. Co-operators appears in 24% of Google AI Mode answers but only 13% of ChatGPT answers.
TOP 10

The insurers AI names most often.

Visibility is the share of answers that name the brand, averaged over every question and engine. Share of voice is the brand’s share of all mentions.

01Intactshare of voice 11%32%
02Manulifeshare of voice 8.1%24%
03TD Insuranceshare of voice 6.7%19%
04Desjardinsshare of voice 6.6%19%
05Co-operatorsshare of voice 6.5%19%
06Aviva Canadashare of voice 6.1%18%
07Canada Lifeshare of voice 5.8%17%
08Sun Lifeshare of voice 5.8%17%
09RBC Insuranceshare of voice 5.4%16%
10Blue Cross Canadashare of voice 4.7%14%
BY ENGINE

Each engine has its own favourites.

ChatGPT
  1. Intact29%
  2. Manulife20%
  3. Aviva Canada19%
  4. TD Insurance17%
  5. Desjardins17%
Google AI Mode
  1. Intact35%
  2. Manulife27%
  3. Co-operators24%
  4. TD Insurance22%
  5. Desjardins21%

Loading the full report…

QUESTIONS

Frequently asked questions.

Which insurer does AI recommend most in Canada?

Intact is the insurer AI recommends most in Canada: ChatGPT and Google AI Mode name it in 32% of answers to 189 insurance questions. Next come Manulife (24%) and TD Insurance (19%).

Which insurer does AI name first most often in Canada?

Intact is named first in 12% of answers, more often than any other insurer.

Do ChatGPT and Google AI Mode recommend the same insurers?

Not always. The insurer each engine names most: Intact on ChatGPT (29%) and Intact on Google AI Mode (35%).

How was this study made?

We asked ChatGPT and Google AI Mode the same 189 questions people in Canada ask about insurance, in English, on October 18, 2026: 378 answers in all. An insurer counts when the answer names it; every question has the same weight on every engine.

Where can I get the full report?

Free with a work email at https://reaudit.io/rankings/studies/insurance/canada#full-report: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF.

How can an insurer appear more often in AI answers?

AI engines name the insurers that the pages they read and cite name: your own pages, comparison sites, news and official sources. Answer buyers’ questions clearly on your site, be present on the sites AI cites in your market, and track the questions that matter on every engine.

METHOD

How this study was made.

Period
October 18, 2026
Questions
189 questions in 8 topics, written the way people in Canada search
Engines
ChatGPT, Google AI Mode
Answers
378
Counting
A brand counts when the answer names it. Every question has the same weight on every engine; repeated runs of a question are averaged. Comparison sites, brokers and public bodies are measured too, but ranked separately from insurers.
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  • Home, Condo & Tenant Insurance · 22
  • Health & Dental Insurance · 23
  • Life, Critical Illness & Disability Insurance · 24
  • Business Insurance · 22
  • Travel, Pet & Other Cover · 25
  • Comparing Insurers · 25
  • Claims & Customer Service · 25
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  • Which health and dental insurance is best for a self-employed person in Canada?Health & Dental Insurance
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  • Which insurer is best for commercial general liability for a small business in Canada?Business Insurance
  • Best travel medical insurance for Canadians visiting the USTravel, Pet & Other Cover
  • What is the best insurance company in Canada overall?Comparing Insurers
  • Which insurer in Canada pays car insurance claims the fastest?Claims & Customer Service

How to cite: Reaudit, Insurance AI Visibility Study — Canada, edition 1 (October 18, 2026). https://reaudit.io/rankings/studies/insurance/canada

YOUR BRAND

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OTHER MARKETS

Read the study for another country.