Which insurers AI recommends in Brazil

We asked ChatGPT and Google AI Mode the 200 questions people in Brazil ask about insurance, 400 answers in all. Porto Seguro, Tokio Marine Seguradora, and Bradesco Seguros are the insurers AI names most.

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INSURANCE AI VISIBILITY STUDY · BRAZIL

Who AI recommends among insurers.

Edition 1 · October 18, 2026

Every figure on this page comes from answers given on one day, to the same questions, asked in Portuguese on each engine.

200buyer questions
400AI answers analysed
2AI engines
26insurers tracked

Short answer: Porto Seguro is the insurer AI recommends most in Brazil: ChatGPT and Google AI Mode name it in 36% of answers to 200 insurance questions. Next come Tokio Marine Seguradora (23%) and Bradesco Seguros (19%).

The full report is free with a work email: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF. Open the full report.

KEY FINDINGS

What AI tells people in Brazil.

  1. Porto Seguro is the insurer AI names most: it appears in 36% of answers.
  2. Porto Seguro, Tokio Marine Seguradora, and Bradesco Seguros together take 44% of all insurer mentions.
  3. Porto Seguro is also the insurer AI names first most often, in 18% of answers.
  4. Every engine names Porto Seguro most often.
  5. Porto Seguro appears in 42% of Google AI Mode answers but only 29% of ChatGPT answers.
TOP 10

The insurers AI names most often.

Visibility is the share of answers that name the brand, averaged over every question and engine. Share of voice is the brand’s share of all mentions.

01Porto Seguroshare of voice 20%36%
02Tokio Marine Seguradorashare of voice 13%23%
03Bradesco Segurosshare of voice 11%19%
04Allianz Segurosshare of voice 9.4%17%
05SulAméricashare of voice 7.2%13%
06Mapfre Segurosshare of voice 5.3%9.3%
07Azul Segurosshare of voice 4%7%
08Unimedshare of voice 4%7%
09HDI Segurosshare of voice 3.9%6.8%
10Amilshare of voice 3.4%6%
BY ENGINE

Each engine has its own favourites.

ChatGPT
  1. Porto Seguro29%
  2. Tokio Marine Seguradora20%
  3. Bradesco Seguros20%
  4. Allianz Seguros14%
  5. SulAmérica8%
Google AI Mode
  1. Porto Seguro42%
  2. Tokio Marine Seguradora27%
  3. Allianz Seguros19%
  4. Bradesco Seguros18%
  5. SulAmérica17%

Loading the full report…

QUESTIONS

Frequently asked questions.

Which insurer does AI recommend most in Brazil?

Porto Seguro is the insurer AI recommends most in Brazil: ChatGPT and Google AI Mode name it in 36% of answers to 200 insurance questions. Next come Tokio Marine Seguradora (23%) and Bradesco Seguros (19%).

Which insurer does AI name first most often in Brazil?

Porto Seguro is named first in 18% of answers, more often than any other insurer.

Do ChatGPT and Google AI Mode recommend the same insurers?

Not always. The insurer each engine names most: Porto Seguro on ChatGPT (29%) and Porto Seguro on Google AI Mode (42%).

How was this study made?

We asked ChatGPT and Google AI Mode the same 200 questions people in Brazil ask about insurance, in Portuguese, on October 18, 2026: 400 answers in all. An insurer counts when the answer names it; every question has the same weight on every engine.

Where can I get the full report?

Free with a work email at https://reaudit.io/rankings/studies/insurance/brazil#full-report: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF.

How can an insurer appear more often in AI answers?

AI engines name the insurers that the pages they read and cite name: your own pages, comparison sites, news and official sources. Answer buyers’ questions clearly on your site, be present on the sites AI cites in your market, and track the questions that matter on every engine.

METHOD

How this study was made.

Period
October 18, 2026
Questions
200 questions in 8 topics, written the way people in Brazil search
Engines
ChatGPT, Google AI Mode
Answers
400
Counting
A brand counts when the answer names it. Every question has the same weight on every engine; repeated runs of a question are averaged. Comparison sites, brokers and public bodies are measured too, but ranked separately from insurers.
  • Car and motorbike insurance · 25
  • Home insurance · 25
  • Health insurance · 25
  • Life, savings and pensions · 25
  • Business insurance · 25
  • Travel, pets and other cover · 25
  • Comparing insurers · 25
  • Claims and customer service · 25
  • Qual é o seguro de carro mais barato no Brasil para um homem de 25 anos?Car and motorbike insurance
  • Qual o melhor seguro residencial no Brasil para apartamento alugado?Home insurance
  • Qual o melhor plano de saúde no Brasil para uma família com dois filhos?Health insurance
  • Qual o melhor seguro de vida no Brasil para quem tem filhos?Life, savings and pensions
  • Qual o melhor seguro empresarial para pequenas empresas no Brasil?Business insurance
  • Qual o melhor seguro viagem para a Europa saindo do Brasil?Travel, pets and other cover
  • Quais são as melhores seguradoras do Brasil?Comparing insurers
  • Como aviso um acidente de carro à seguradora passo a passo?Claims and customer service

How to cite: Reaudit, Insurance AI Visibility Study — Brazil, edition 1 (October 18, 2026). https://reaudit.io/rankings/studies/insurance/brazil

YOUR BRAND

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OTHER MARKETS

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