Which insurers AI recommends in South Korea

We asked ChatGPT and Google AI Mode the 199 questions people in South Korea ask about insurance, 398 answers in all. 삼성화재, 현대해상, and DB손해보험 are the insurers AI names most.

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INSURANCE AI VISIBILITY STUDY · SOUTH KOREA

Who AI recommends among insurers.

Edition 1 · October 20, 2026

Every figure on this page comes from answers given on one day, to the same questions, asked in ko on each engine.

199buyer questions
398AI answers analysed
2AI engines
27insurers tracked

Short answer: 삼성화재 is the insurer AI recommends most in South Korea: ChatGPT and Google AI Mode name it in 45% of answers to 199 insurance questions. Next come 현대해상 (40%) and DB손해보험 (39%).

The full report is free with a work email: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF. Open the full report.

KEY FINDINGS

What AI tells people in South Korea.

  1. 삼성화재 is the insurer AI names most: it appears in 45% of answers.
  2. 삼성화재, 현대해상, and DB손해보험 together take 48% of all insurer mentions.
  3. 삼성화재 is also the insurer AI names first most often, in 24% of answers.
  4. Every engine names 삼성화재 most often.
  5. In questions about comparing insurers, DB손해보험 leads with 56%.
TOP 10

The insurers AI names most often.

Visibility is the share of answers that name the brand, averaged over every question and engine. Share of voice is the brand’s share of all mentions.

01삼성화재share of voice 17%45%
02현대해상share of voice 16%40%
03DB손해보험share of voice 15%39%
04KB손해보험share of voice 14%36%
05메리츠화재share of voice 7.1%18%
06교보생명share of voice 4.2%11%
07한화생명share of voice 3.9%10%
08삼성생명share of voice 3.5%9%
09한화손해보험share of voice 3.3%8.5%
10하나손해보험share of voice 1.9%4.8%
BY ENGINE

Each engine has its own favourites.

ChatGPT
  1. 삼성화재46%
  2. DB손해보험40%
  3. 현대해상37%
  4. KB손해보험35%
  5. 메리츠화재17%
Google AI Mode
  1. 삼성화재44%
  2. 현대해상42%
  3. DB손해보험39%
  4. KB손해보험38%
  5. 메리츠화재19%

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QUESTIONS

Frequently asked questions.

Which insurer does AI recommend most in South Korea?

삼성화재 is the insurer AI recommends most in South Korea: ChatGPT and Google AI Mode name it in 45% of answers to 199 insurance questions. Next come 현대해상 (40%) and DB손해보험 (39%).

Which insurer does AI name first most often in South Korea?

삼성화재 is named first in 24% of answers, more often than any other insurer.

Do ChatGPT and Google AI Mode recommend the same insurers?

Not always. The insurer each engine names most: 삼성화재 on ChatGPT (46%) and 삼성화재 on Google AI Mode (44%).

How was this study made?

We asked ChatGPT and Google AI Mode the same 199 questions people in South Korea ask about insurance, in ko, on October 20, 2026: 398 answers in all. An insurer counts when the answer names it; every question has the same weight on every engine.

Where can I get the full report?

Free with a work email at https://reaudit.io/rankings/studies/insurance/south-korea#full-report: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF.

How can an insurer appear more often in AI answers?

AI engines name the insurers that the pages they read and cite name: your own pages, comparison sites, news and official sources. Answer buyers’ questions clearly on your site, be present on the sites AI cites in your market, and track the questions that matter on every engine.

METHOD

How this study was made.

Period
October 20, 2026
Questions
199 questions in 8 topics, written the way people in South Korea search
Engines
ChatGPT, Google AI Mode
Answers
398
Counting
A brand counts when the answer names it. Every question has the same weight on every engine; repeated runs of a question are averaged. Comparison sites, brokers and public bodies are measured too, but ranked separately from insurers.
  • Car and motorbike insurance · 25
  • Home insurance · 25
  • Health insurance · 25
  • Life, savings and pensions · 25
  • Business insurance · 25
  • Travel, pets and other cover · 24
  • Comparing insurers · 25
  • Claims and customer service · 25
  • 사회초년생 첫 차 자동차보험, 가장 저렴한 보험사는 어디예요?Car and motorbike insurance
  • 한국 아파트도 화재보험에 꼭 가입해야 하나요? 추천 보험사는?Home insurance
  • 4세대 실손보험에 가입해도 괜찮을까요? 어느 보험사가 좋아요?Health insurance
  • 한국에서 종신보험 추천해 주세요. 어느 생명보험사가 좋아요?Life, savings and pensions
  • 카페를 창업하는 소상공인이 꼭 들어야 하는 보험은?Business insurance
  • 한국에서 해외여행자보험은 어디가 제일 저렴해요?Travel, pets and other cover
  • 한국에서 가장 믿을 만한 손해보험사는 어디예요?Comparing insurers
  • 한국에서 보험금 지급이 빠른 보험사는 어디예요?Claims and customer service

How to cite: Reaudit, Insurance AI Visibility Study — South Korea, edition 1 (October 20, 2026). https://reaudit.io/rankings/studies/insurance/south-korea

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