Which insurers AI recommends in Uruguay

We asked ChatGPT and Google AI Mode the 199 questions people in Uruguay ask about insurance, 398 answers in all. BSE, MAPFRE Uruguay, and Sura Uruguay are the insurers AI names most.

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INSURANCE AI VISIBILITY STUDY · URUGUAY

Who AI recommends among insurers.

Edition 1 · October 18, 2026

Every figure on this page comes from answers given on one day, to the same questions, asked in Spanish on each engine.

199buyer questions
398AI answers analysed
2AI engines
21insurers tracked

Short answer: BSE is the insurer AI recommends most in Uruguay: ChatGPT and Google AI Mode name it in 59% of answers to 199 insurance questions. Next come MAPFRE Uruguay (31%) and Sura Uruguay (26%).

The full report is free with a work email: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF. Open the full report.

KEY FINDINGS

What AI tells people in Uruguay.

  1. BSE is the insurer AI names most: it appears in 59% of answers.
  2. BSE, MAPFRE Uruguay, and Sura Uruguay together take 60% of all insurer mentions.
  3. BSE is also the insurer AI names first most often, in 39% of answers.
  4. Every engine names BSE most often.
  5. BSE appears in 68% of Google AI Mode answers but only 50% of ChatGPT answers.
TOP 10

The insurers AI names most often.

Visibility is the share of answers that name the brand, averaged over every question and engine. Share of voice is the brand’s share of all mentions.

01BSEshare of voice 31%59%
02MAPFRE Uruguayshare of voice 16%31%
03Sura Uruguayshare of voice 13%26%
04Porto Seguro Uruguayshare of voice 13%25%
05SBI Segurosshare of voice 8.7%17%
06Sancor Seguros Uruguayshare of voice 4.7%9%
07Metlife Uruguayshare of voice 2.5%4.8%
08Hospital Británicoshare of voice 1.9%3.8%
09Surco Segurosshare of voice 1.9%3.8%
10Assist Cardshare of voice 1.8%3.5%
BY ENGINE

Each engine has its own favourites.

ChatGPT
  1. BSE50%
  2. Sura Uruguay34%
  3. MAPFRE Uruguay28%
  4. Porto Seguro Uruguay19%
  5. SBI Seguros19%
Google AI Mode
  1. BSE68%
  2. MAPFRE Uruguay33%
  3. Porto Seguro Uruguay31%
  4. Sura Uruguay18%
  5. SBI Seguros15%

Loading the full report…

QUESTIONS

Frequently asked questions.

Which insurer does AI recommend most in Uruguay?

BSE is the insurer AI recommends most in Uruguay: ChatGPT and Google AI Mode name it in 59% of answers to 199 insurance questions. Next come MAPFRE Uruguay (31%) and Sura Uruguay (26%).

Which insurer does AI name first most often in Uruguay?

BSE is named first in 39% of answers, more often than any other insurer.

Do ChatGPT and Google AI Mode recommend the same insurers?

Not always. The insurer each engine names most: BSE on ChatGPT (50%) and BSE on Google AI Mode (68%).

How was this study made?

We asked ChatGPT and Google AI Mode the same 199 questions people in Uruguay ask about insurance, in Spanish, on October 18, 2026: 398 answers in all. An insurer counts when the answer names it; every question has the same weight on every engine.

Where can I get the full report?

Free with a work email at https://reaudit.io/rankings/studies/insurance/uruguay#full-report: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF.

How can an insurer appear more often in AI answers?

AI engines name the insurers that the pages they read and cite name: your own pages, comparison sites, news and official sources. Answer buyers’ questions clearly on your site, be present on the sites AI cites in your market, and track the questions that matter on every engine.

METHOD

How this study was made.

Period
October 18, 2026
Questions
199 questions in 8 topics, written the way people in Uruguay search
Engines
ChatGPT, Google AI Mode
Answers
398
Counting
A brand counts when the answer names it. Every question has the same weight on every engine; repeated runs of a question are averaged. Comparison sites, brokers and public bodies are measured too, but ranked separately from insurers.
  • Car and motorbike insurance · 24
  • Home insurance · 25
  • Health insurance · 25
  • Life, savings and pensions · 25
  • Business insurance · 25
  • Travel, pets and other cover · 25
  • Comparing insurers · 25
  • Claims and customer service · 25
  • ¿Cuál es la aseguradora más barata para un seguro de auto con cobertura contra terceros en Montevideo?Car and motorbike insurance
  • ¿Cuál es el mejor seguro de hogar para un apartamento propio en Montevideo?Home insurance
  • ¿Cuál es el mejor seguro de salud privado en Uruguay?Health insurance
  • ¿Cuál es el mejor seguro de vida para cubrir una hipoteca?Life, savings and pensions
  • ¿Cuál es el mejor seguro de responsabilidad civil para profesionales independientes en Uruguay?Business insurance
  • ¿Cuál es el mejor seguro de viaje para ir a Estados Unidos desde Uruguay?Travel, pets and other cover
  • ¿Cuáles son las mejores aseguradoras en Uruguay en calidad de servicio?Comparing insurers
  • ¿Cómo reportar un accidente de tránsito y cuánto tarda la aseguradora en pagar?Claims and customer service

How to cite: Reaudit, Insurance AI Visibility Study — Uruguay, edition 1 (October 18, 2026). https://reaudit.io/rankings/studies/insurance/uruguay

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