Which insurers AI recommends in the United States

We asked ChatGPT and Google AI Mode the 190 questions people in the United States ask about insurance, 380 answers in all. State Farm, Progressive, and USAA are the insurers AI names most.

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INSURANCE AI VISIBILITY STUDY · UNITED STATES

Who AI recommends among insurers.

Edition 1 · October 18, 2026

Every figure on this page comes from answers given on one day, to the same questions, asked in English on each engine.

190buyer questions
380AI answers analysed
2AI engines
38insurers tracked

Short answer: State Farm is the insurer AI recommends most in the United States: ChatGPT and Google AI Mode name it in 27% of answers to 190 insurance questions. Next come Progressive (22%) and USAA (20%).

The full report is free with a work email: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF. Open the full report.

KEY FINDINGS

What AI tells people in the United States.

  1. State Farm is the insurer AI names most: it appears in 27% of answers.
  2. State Farm, Progressive, and USAA together take 28% of all insurer mentions.
  3. Progressive is the insurer AI names first most often, in 9.5% of answers.
  4. Every engine names State Farm most often.
  5. In questions about business insurance, The Hartford leads with 64%.
TOP 10

The insurers AI names most often.

Visibility is the share of answers that name the brand, averaged over every question and engine. Share of voice is the brand’s share of all mentions.

01State Farmshare of voice 11%27%
02Progressiveshare of voice 9%22%
03USAAshare of voice 8.2%20%
04GEICOshare of voice 7.7%18%
05Allstateshare of voice 5.9%14%
06Amicashare of voice 4.4%11%
07Nationwide Insuranceshare of voice 4.4%11%
08Travelers Insuranceshare of voice 4.4%11%
09The Hartfordshare of voice 4.2%10%
10Erie Insuranceshare of voice 3.4%8.2%
BY ENGINE

Each engine has its own favourites.

ChatGPT
  1. State Farm24%
  2. Progressive18%
  3. GEICO17%
  4. USAA16%
  5. Allstate14%
Google AI Mode
  1. State Farm30%
  2. Progressive25%
  3. USAA24%
  4. GEICO20%
  5. Allstate15%

Loading the full report…

QUESTIONS

Frequently asked questions.

Which insurer does AI recommend most in the United States?

State Farm is the insurer AI recommends most in the United States: ChatGPT and Google AI Mode name it in 27% of answers to 190 insurance questions. Next come Progressive (22%) and USAA (20%).

Which insurer does AI name first most often in the United States?

Progressive is named first in 9.5% of answers, more often than any other insurer.

Do ChatGPT and Google AI Mode recommend the same insurers?

Not always. The insurer each engine names most: State Farm on ChatGPT (24%) and State Farm on Google AI Mode (30%).

How was this study made?

We asked ChatGPT and Google AI Mode the same 190 questions people in the United States ask about insurance, in English, on October 18, 2026: 380 answers in all. An insurer counts when the answer names it; every question has the same weight on every engine.

Where can I get the full report?

Free with a work email at https://reaudit.io/rankings/studies/insurance/united-states#full-report: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF.

How can an insurer appear more often in AI answers?

AI engines name the insurers that the pages they read and cite name: your own pages, comparison sites, news and official sources. Answer buyers’ questions clearly on your site, be present on the sites AI cites in your market, and track the questions that matter on every engine.

METHOD

How this study was made.

Period
October 18, 2026
Questions
190 questions in 8 topics, written the way people in the United States search
Engines
ChatGPT, Google AI Mode
Answers
380
Counting
A brand counts when the answer names it. Every question has the same weight on every engine; repeated runs of a question are averaged. Comparison sites, brokers and public bodies are measured too, but ranked separately from insurers.
  • Car & Motorcycle Insurance · 25
  • Home, Renters & Flood Insurance · 25
  • Health Insurance & Medicare · 23
  • Life Insurance, Disability & Retirement · 21
  • Business Insurance · 22
  • Travel, Pet & Other Cover · 24
  • Comparing Insurers · 25
  • Claims & Customer Service · 25
  • Which insurer has the cheapest full coverage for a 25-year-old in the US?Car & Motorcycle Insurance
  • Which homeowners insurance is best for a first-time buyer?Home, Renters & Flood Insurance
  • Which health insurance company is best for a family on the ACA marketplace?Health Insurance & Medicare
  • Which life insurance company has the cheapest 20-year term for a 35-year-old?Life Insurance, Disability & Retirement
  • Which insurer is best for general liability insurance for a small business?Business Insurance
  • Best travel insurance for an international trip from the USTravel, Pet & Other Cover
  • What is the best insurance company in the US overall?Comparing Insurers
  • Which insurer pays auto claims the fastest?Claims & Customer Service

How to cite: Reaudit, Insurance AI Visibility Study — United States, edition 1 (October 18, 2026). https://reaudit.io/rankings/studies/insurance/united-states

YOUR BRAND

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OTHER MARKETS

Read the study for another country.