Which insurers AI recommends in Malaysia

We asked ChatGPT and Google AI Mode the 198 questions people in Malaysia ask about insurance, 396 answers in all. Etiqa, Allianz Malaysia, and Takaful Malaysia are the insurers AI names most.

Back to the map Read the findings
INSURANCE AI VISIBILITY STUDY · MALAYSIA

Who AI recommends among insurers.

Edition 1 · October 20, 2026

Every figure on this page comes from answers given on one day, to the same questions, asked in Malay on each engine.

198buyer questions
396AI answers analysed
2AI engines
24insurers tracked

Short answer: Etiqa is the insurer AI recommends most in Malaysia: ChatGPT and Google AI Mode name it in 42% of answers to 198 insurance questions. Next come Allianz Malaysia (37%) and Takaful Malaysia (26%).

The full report is free with a work email: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF. Open the full report.

KEY FINDINGS

What AI tells people in Malaysia.

  1. Etiqa is the insurer AI names most: it appears in 42% of answers.
  2. Etiqa, Allianz Malaysia, and Takaful Malaysia together take 44% of all insurer mentions.
  3. Allianz Malaysia is the insurer AI names first most often, in 19% of answers.
  4. The engines disagree on the leader: Allianz Malaysia on ChatGPT (40%) and Etiqa on Google AI Mode (44%).
  5. Takaful Malaysia appears in 35% of Google AI Mode answers but only 17% of ChatGPT answers.
TOP 10

The insurers AI names most often.

Visibility is the share of answers that name the brand, averaged over every question and engine. Share of voice is the brand’s share of all mentions.

01Etiqashare of voice 18%42%
02Allianz Malaysiashare of voice 16%37%
03Takaful Malaysiashare of voice 11%26%
04Great Easternshare of voice 8.8%21%
05AIA Malaysiashare of voice 7%16%
06Zurich Malaysiashare of voice 6.2%15%
07MSIG Malaysiashare of voice 5.2%12%
08Prudential BSN Takafulshare of voice 3.9%9.1%
09Tokio Marine Malaysiashare of voice 3.9%9.1%
10Prudential Malaysiashare of voice 3.3%7.8%
BY ENGINE

Each engine has its own favourites.

ChatGPT
  1. Allianz Malaysia40%
  2. Etiqa39%
  3. Zurich Malaysia18%
  4. Takaful Malaysia17%
  5. MSIG Malaysia17%
Google AI Mode
  1. Etiqa44%
  2. Takaful Malaysia35%
  3. Allianz Malaysia34%
  4. Great Eastern26%
  5. AIA Malaysia17%

Loading the full report…

QUESTIONS

Frequently asked questions.

Which insurer does AI recommend most in Malaysia?

Etiqa is the insurer AI recommends most in Malaysia: ChatGPT and Google AI Mode name it in 42% of answers to 198 insurance questions. Next come Allianz Malaysia (37%) and Takaful Malaysia (26%).

Which insurer does AI name first most often in Malaysia?

Allianz Malaysia is named first in 19% of answers, more often than any other insurer.

Do ChatGPT and Google AI Mode recommend the same insurers?

Not always. The insurer each engine names most: Allianz Malaysia on ChatGPT (40%) and Etiqa on Google AI Mode (44%).

How was this study made?

We asked ChatGPT and Google AI Mode the same 198 questions people in Malaysia ask about insurance, in Malay, on October 20, 2026: 396 answers in all. An insurer counts when the answer names it; every question has the same weight on every engine.

Where can I get the full report?

Free with a work email at https://reaudit.io/rankings/studies/insurance/malaysia#full-report: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF.

How can an insurer appear more often in AI answers?

AI engines name the insurers that the pages they read and cite name: your own pages, comparison sites, news and official sources. Answer buyers’ questions clearly on your site, be present on the sites AI cites in your market, and track the questions that matter on every engine.

METHOD

How this study was made.

Period
October 20, 2026
Questions
198 questions in 8 topics, written the way people in Malaysia search
Engines
ChatGPT, Google AI Mode
Answers
396
Counting
A brand counts when the answer names it. Every question has the same weight on every engine; repeated runs of a question are averaged. Comparison sites, brokers and public bodies are measured too, but ranked separately from insurers.
  • Insurans kereta dan motosikal · 24
  • Insurans rumah dan harta · 25
  • Insurans perubatan dan kesihatan · 25
  • Insurans hayat dan takaful keluarga · 24
  • Insurans perniagaan · 25
  • Insurans perjalanan dan lain-lain · 25
  • Perbandingan syarikat insurans · 25
  • Tuntutan dan khidmat pelanggan · 25
  • Syarikat insurans mana yang paling murah untuk insurans kereta komprehensif di Malaysia?Insurans kereta dan motosikal
  • Insurans rumah terbaik untuk rumah teres di Malaysia?Insurans rumah dan harta
  • Kad perubatan terbaik di Malaysia untuk orang dewasa berumur 30 tahun?Insurans perubatan dan kesihatan
  • Syarikat insurans hayat terbaik di Malaysia untuk ayah muda?Insurans hayat dan takaful keluarga
  • Insurans perniagaan terbaik untuk kedai runcit kecil di Malaysia?Insurans perniagaan
  • Insurans perjalanan terbaik untuk umrah?Insurans perjalanan dan lain-lain
  • Syarikat insurans mana yang paling dipercayai di Malaysia?Perbandingan syarikat insurans
  • Bagaimana nak buat tuntutan insurans kereta selepas kemalangan?Tuntutan dan khidmat pelanggan

How to cite: Reaudit, Insurance AI Visibility Study — Malaysia, edition 1 (October 20, 2026). https://reaudit.io/rankings/studies/insurance/malaysia

YOUR BRAND

See where your brand stands in AI answers.

Reaudit tracks the questions your buyers ask on every AI engine, with your competitors and the sources AI cites.

Track your brand Talk to us
OTHER MARKETS

Read the study for another country.