Which insurers AI recommends in Panama

We asked ChatGPT and Google AI Mode the 197 questions people in Panama ask about insurance, 394 answers in all. ASSA, Mapfre Panamá, and Sura Panamá are the insurers AI names most.

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INSURANCE AI VISIBILITY STUDY · PANAMA

Who AI recommends among insurers.

Edition 1 · October 18, 2026

Every figure on this page comes from answers given on one day, to the same questions, asked in Spanish on each engine.

197buyer questions
394AI answers analysed
2AI engines
18insurers tracked

Short answer: ASSA is the insurer AI recommends most in Panama: ChatGPT and Google AI Mode name it in 42% of answers to 197 insurance questions. Next come Mapfre Panamá (35%) and Sura Panamá (25%).

The full report is free with a work email: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF. Open the full report.

KEY FINDINGS

What AI tells people in Panama.

  1. ASSA is the insurer AI names most: it appears in 42% of answers.
  2. ASSA, Mapfre Panamá, and Sura Panamá together take 66% of all insurer mentions.
  3. ASSA is also the insurer AI names first most often, in 22% of answers.
  4. Every engine names ASSA most often.
  5. ASSA appears in 56% of Google AI Mode answers but only 29% of ChatGPT answers.
TOP 10

The insurers AI names most often.

Visibility is the share of answers that name the brand, averaged over every question and engine. Share of voice is the brand’s share of all mentions.

01ASSAshare of voice 27%42%
02Mapfre Panamáshare of voice 22%35%
03Sura Panamáshare of voice 16%25%
04Internacional de Segurosshare of voice 16%24%
05Pan-American Life Insuranceshare of voice 6.6%10%
06Banesco Seguros Panamáshare of voice 3%4.6%
07Aseguradora Ancónshare of voice 2.5%3.8%
08BCBS Panamáshare of voice 1.8%2.8%
09FPG Insuranceshare of voice 1.8%2.8%
10Bupa Panamáshare of voice 1.1%1.8%
BY ENGINE

Each engine has its own favourites.

ChatGPT
  1. ASSA29%
  2. Mapfre Panamá27%
  3. Sura Panamá15%
  4. Internacional de Seguros12%
  5. Pan-American Life Insurance11%
Google AI Mode
  1. ASSA56%
  2. Mapfre Panamá42%
  3. Internacional de Seguros37%
  4. Sura Panamá36%
  5. Pan-American Life Insurance9.6%

Loading the full report…

QUESTIONS

Frequently asked questions.

Which insurer does AI recommend most in Panama?

ASSA is the insurer AI recommends most in Panama: ChatGPT and Google AI Mode name it in 42% of answers to 197 insurance questions. Next come Mapfre Panamá (35%) and Sura Panamá (25%).

Which insurer does AI name first most often in Panama?

ASSA is named first in 22% of answers, more often than any other insurer.

Do ChatGPT and Google AI Mode recommend the same insurers?

Not always. The insurer each engine names most: ASSA on ChatGPT (29%) and ASSA on Google AI Mode (56%).

How was this study made?

We asked ChatGPT and Google AI Mode the same 197 questions people in Panama ask about insurance, in Spanish, on October 18, 2026: 394 answers in all. An insurer counts when the answer names it; every question has the same weight on every engine.

Where can I get the full report?

Free with a work email at https://reaudit.io/rankings/studies/insurance/panama#full-report: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF.

How can an insurer appear more often in AI answers?

AI engines name the insurers that the pages they read and cite name: your own pages, comparison sites, news and official sources. Answer buyers’ questions clearly on your site, be present on the sites AI cites in your market, and track the questions that matter on every engine.

METHOD

How this study was made.

Period
October 18, 2026
Questions
197 questions in 8 topics, written the way people in Panama search
Engines
ChatGPT, Google AI Mode
Answers
394
Counting
A brand counts when the answer names it. Every question has the same weight on every engine; repeated runs of a question are averaged. Comparison sites, brokers and public bodies are measured too, but ranked separately from insurers.
  • Car and motorbike insurance · 25
  • Home insurance · 25
  • Health insurance · 23
  • Life, savings and pensions · 25
  • Business insurance · 24
  • Travel, pets and other cover · 25
  • Comparing insurers · 25
  • Claims and customer service · 25
  • ¿Cuál es la aseguradora más barata para un seguro de carro con cobertura amplia en Ciudad de Panamá?Car and motorbike insurance
  • ¿Cuál es el mejor seguro de hogar para una casa propia en Ciudad de Panamá?Home insurance
  • ¿Cuál es el mejor seguro médico privado en Panamá?Health insurance
  • ¿Cuál es el mejor seguro de vida para proteger a mi familia si me pasa algo?Life, savings and pensions
  • ¿Cuál es el mejor seguro de responsabilidad civil para profesionales independientes?Business insurance
  • ¿Cuál es el mejor seguro de viaje para ir a Estados Unidos?Travel, pets and other cover
  • ¿Cuáles son las mejores aseguradoras de Panamá en calidad de servicio?Comparing insurers
  • ¿Cómo reporto un accidente de carro a la aseguradora y cuánto tarda en pagar?Claims and customer service

How to cite: Reaudit, Insurance AI Visibility Study — Panama, edition 1 (October 18, 2026). https://reaudit.io/rankings/studies/insurance/panama

YOUR BRAND

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OTHER MARKETS

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