Which insurers AI recommends in Japan

We asked ChatGPT and Google AI Mode the 200 questions people in Japan ask about insurance, 400 answers in all. 東京海上日動, 損保ジャパン, and 三井住友海上 are the insurers AI names most.

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INSURANCE AI VISIBILITY STUDY · JAPAN

Who AI recommends among insurers.

Edition 1 · October 20, 2026

Every figure on this page comes from answers given on one day, to the same questions, asked in ja on each engine.

200buyer questions
400AI answers analysed
2AI engines
28insurers tracked

Short answer: 東京海上日動 is the insurer AI recommends most in Japan: ChatGPT and Google AI Mode name it in 28% of answers to 200 insurance questions. Next come 損保ジャパン (26%) and 三井住友海上 (20%).

The full report is free with a work email: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF. Open the full report.

KEY FINDINGS

What AI tells people in Japan.

  1. 東京海上日動 is the insurer AI names most: it appears in 28% of answers.
  2. 東京海上日動, 損保ジャパン, and 三井住友海上 together take 36% of all insurer mentions.
  3. 損保ジャパン is the insurer AI names first most often, in 14% of answers.
  4. Every engine names 東京海上日動 most often.
  5. In questions about business insurance, 損保ジャパン leads with 62%.
TOP 10

The insurers AI names most often.

Visibility is the share of answers that name the brand, averaged over every question and engine. Share of voice is the brand’s share of all mentions.

01東京海上日動share of voice 14%28%
02損保ジャパンshare of voice 12%26%
03三井住友海上share of voice 9.7%20%
04ソニー損保share of voice 8.3%17%
05SBI損保share of voice 5.6%12%
06オリックス生命share of voice 4.6%9.5%
07ライフネット生命share of voice 4.6%9.5%
08チューリッヒ保険share of voice 4.2%8.8%
09SOMPOダイレクトshare of voice 3.6%7.5%
10三井ダイレクト損保share of voice 3.6%7.5%
BY ENGINE

Each engine has its own favourites.

ChatGPT
  1. 東京海上日動28%
  2. 損保ジャパン26%
  3. 三井住友海上20%
  4. ソニー損保14%
  5. SBI損保11%
Google AI Mode
  1. 東京海上日動29%
  2. 損保ジャパン25%
  3. ソニー損保21%
  4. 三井住友海上21%
  5. SBI損保12%

Loading the full report…

QUESTIONS

Frequently asked questions.

Which insurer does AI recommend most in Japan?

東京海上日動 is the insurer AI recommends most in Japan: ChatGPT and Google AI Mode name it in 28% of answers to 200 insurance questions. Next come 損保ジャパン (26%) and 三井住友海上 (20%).

Which insurer does AI name first most often in Japan?

損保ジャパン is named first in 14% of answers, more often than any other insurer.

Do ChatGPT and Google AI Mode recommend the same insurers?

Not always. The insurer each engine names most: 東京海上日動 on ChatGPT (28%) and 東京海上日動 on Google AI Mode (29%).

How was this study made?

We asked ChatGPT and Google AI Mode the same 200 questions people in Japan ask about insurance, in ja, on October 20, 2026: 400 answers in all. An insurer counts when the answer names it; every question has the same weight on every engine.

Where can I get the full report?

Free with a work email at https://reaudit.io/rankings/studies/insurance/japan#full-report: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF.

How can an insurer appear more often in AI answers?

AI engines name the insurers that the pages they read and cite name: your own pages, comparison sites, news and official sources. Answer buyers’ questions clearly on your site, be present on the sites AI cites in your market, and track the questions that matter on every engine.

METHOD

How this study was made.

Period
October 20, 2026
Questions
200 questions in 8 topics, written the way people in Japan search
Engines
ChatGPT, Google AI Mode
Answers
400
Counting
A brand counts when the answer names it. Every question has the same weight on every engine; repeated runs of a question are averaged. Comparison sites, brokers and public bodies are measured too, but ranked separately from insurers.
  • Car and motorbike insurance · 25
  • Home insurance · 25
  • Health insurance · 25
  • Life, savings and pensions · 25
  • Business insurance · 25
  • Travel, pets and other cover · 25
  • Comparing insurers · 25
  • Claims and customer service · 25
  • 20歳で初めて車を買います。自動車保険が一番安い保険会社はどこですか？Car and motorbike insurance
  • 日本で火災保険が安くておすすめの保険会社はどこですか？Home insurance
  • 高額療養費制度があるのに、日本で民間の医療保険は必要ですか？Health insurance
  • 日本で収入保障保険が一番安い保険会社はどこですか？Life, savings and pensions
  • 小さな飲食店を開業します。入っておくべき保険とおすすめの保険会社は？Business insurance
  • 海外旅行保険はクレジットカード付帯だけで十分ですか？Travel, pets and other cover
  • 日本で一番信頼できる損害保険会社はどこですか？Comparing insurers
  • 日本で保険金の支払いが早い保険会社はどこですか？Claims and customer service

How to cite: Reaudit, Insurance AI Visibility Study — Japan, edition 1 (October 20, 2026). https://reaudit.io/rankings/studies/insurance/japan

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