Which insurers AI recommends in Colombia

We asked ChatGPT and Google AI Mode the 196 questions people in Colombia ask about insurance, 392 answers in all. Seguros SURA, Seguros Bolívar, and Allianz Colombia are the insurers AI names most.

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INSURANCE AI VISIBILITY STUDY · COLOMBIA

Who AI recommends among insurers.

Edition 1 · October 18, 2026

Every figure on this page comes from answers given on one day, to the same questions, asked in Spanish on each engine.

196buyer questions
392AI answers analysed
2AI engines
27insurers tracked

Short answer: Seguros SURA is the insurer AI recommends most in Colombia: ChatGPT and Google AI Mode name it in 39% of answers to 196 insurance questions. Next come Seguros Bolívar (23%) and Allianz Colombia (20%).

The full report is free with a work email: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF. Open the full report.

KEY FINDINGS

What AI tells people in Colombia.

  1. Seguros SURA is the insurer AI names most: it appears in 39% of answers.
  2. Seguros SURA, Seguros Bolívar, and Allianz Colombia together take 51% of all insurer mentions.
  3. Seguros SURA is also the insurer AI names first most often, in 18% of answers.
  4. Every engine names Seguros SURA most often.
  5. Seguros SURA appears in 46% of Google AI Mode answers but only 31% of ChatGPT answers.
TOP 10

The insurers AI names most often.

Visibility is the share of answers that name the brand, averaged over every question and engine. Share of voice is the brand’s share of all mentions.

01Seguros SURAshare of voice 24%39%
02Seguros Bolívarshare of voice 14%23%
03Allianz Colombiashare of voice 13%20%
04Seguros Mapfre Colombiashare of voice 11%17%
05AXA Colpatriashare of voice 7.1%11%
06Colsanitasshare of voice 2.9%4.6%
07Chubb Colombiashare of voice 2.7%4.3%
08Mundial de Segurosshare of voice 2.7%4.3%
09Seguros Falabella Colombiashare of voice 2.6%4.1%
10Colmédicashare of voice 2.4%3.8%
BY ENGINE

Each engine has its own favourites.

ChatGPT
  1. Seguros SURA31%
  2. Allianz Colombia20%
  3. Seguros Bolívar17%
  4. Seguros Mapfre Colombia12%
  5. AXA Colpatria11%
Google AI Mode
  1. Seguros SURA46%
  2. Seguros Bolívar29%
  3. Seguros Mapfre Colombia22%
  4. Allianz Colombia20%
  5. AXA Colpatria12%

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QUESTIONS

Frequently asked questions.

Which insurer does AI recommend most in Colombia?

Seguros SURA is the insurer AI recommends most in Colombia: ChatGPT and Google AI Mode name it in 39% of answers to 196 insurance questions. Next come Seguros Bolívar (23%) and Allianz Colombia (20%).

Which insurer does AI name first most often in Colombia?

Seguros SURA is named first in 18% of answers, more often than any other insurer.

Do ChatGPT and Google AI Mode recommend the same insurers?

Not always. The insurer each engine names most: Seguros SURA on ChatGPT (31%) and Seguros SURA on Google AI Mode (46%).

How was this study made?

We asked ChatGPT and Google AI Mode the same 196 questions people in Colombia ask about insurance, in Spanish, on October 18, 2026: 392 answers in all. An insurer counts when the answer names it; every question has the same weight on every engine.

Where can I get the full report?

Free with a work email at https://reaudit.io/rankings/studies/insurance/colombia#full-report: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF.

How can an insurer appear more often in AI answers?

AI engines name the insurers that the pages they read and cite name: your own pages, comparison sites, news and official sources. Answer buyers’ questions clearly on your site, be present on the sites AI cites in your market, and track the questions that matter on every engine.

METHOD

How this study was made.

Period
October 18, 2026
Questions
196 questions in 8 topics, written the way people in Colombia search
Engines
ChatGPT, Google AI Mode
Answers
392
Counting
A brand counts when the answer names it. Every question has the same weight on every engine; repeated runs of a question are averaged. Comparison sites, brokers and public bodies are measured too, but ranked separately from insurers.
  • Car and motorbike insurance · 25
  • Home insurance · 25
  • Health insurance · 24
  • Life, savings and pensions · 24
  • Business insurance · 24
  • Travel, pets and other cover · 24
  • Comparing insurers · 25
  • Claims and customer service · 25
  • ¿Cuál es el seguro de carro más barato en Colombia para un conductor de 25 años?Car and motorbike insurance
  • ¿Cuál es el mejor seguro de hogar en Colombia para un apartamento arrendado?Home insurance
  • ¿Cuál es la mejor medicina prepagada en Colombia para una familia con hijos?Health insurance
  • ¿Cuál es el mejor seguro de vida en Colombia para alguien con hijos?Life, savings and pensions
  • ¿Cuál es el mejor seguro para una pyme en Colombia?Business insurance
  • ¿Cuál es el mejor seguro de viaje para ir a Europa desde Colombia?Travel, pets and other cover
  • ¿Cuáles son las mejores aseguradoras de Colombia?Comparing insurers
  • ¿Cómo reporto un choque a mi aseguradora paso a paso?Claims and customer service

How to cite: Reaudit, Insurance AI Visibility Study — Colombia, edition 1 (October 18, 2026). https://reaudit.io/rankings/studies/insurance/colombia

YOUR BRAND

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OTHER MARKETS

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