Which insurers AI recommends in India

We asked ChatGPT and Google AI Mode the 199 questions people in India ask about insurance, 398 answers in all. HDFC ERGO, ICICI Lombard, and Tata AIG are the insurers AI names most.

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INSURANCE AI VISIBILITY STUDY · INDIA

Who AI recommends among insurers.

Edition 1 · October 20, 2026

Every figure on this page comes from answers given on one day, to the same questions, asked in English on each engine.

199buyer questions
398AI answers analysed
2AI engines
31insurers tracked

Short answer: HDFC ERGO is the insurer AI recommends most in India: ChatGPT and Google AI Mode name it in 50% of answers to 199 insurance questions. Next come ICICI Lombard (37%) and Tata AIG (27%).

The full report is free with a work email: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF. Open the full report.

KEY FINDINGS

What AI tells people in India.

  1. HDFC ERGO is the insurer AI names most: it appears in 50% of answers.
  2. HDFC ERGO, ICICI Lombard, and Tata AIG together take 40% of all insurer mentions.
  3. HDFC ERGO is also the insurer AI names first most often, in 19% of answers.
  4. Every engine names HDFC ERGO most often.
  5. In questions about life insurance, protection & pensions, HDFC Life leads with 64%.
TOP 10

The insurers AI names most often.

Visibility is the share of answers that name the brand, averaged over every question and engine. Share of voice is the brand’s share of all mentions.

01HDFC ERGOshare of voice 17%50%
02ICICI Lombardshare of voice 13%37%
03Tata AIGshare of voice 9.3%27%
04New India Assuranceshare of voice 5%14%
05HDFC Lifeshare of voice 4.8%14%
06Niva Bupashare of voice 4.8%14%
07Care Health Insuranceshare of voice 4.3%12%
08Star Healthshare of voice 4.1%12%
09Bajaj Generalshare of voice 4%12%
10Axis Max Lifeshare of voice 3.7%11%
BY ENGINE

Each engine has its own favourites.

ChatGPT
  1. HDFC ERGO46%
  2. ICICI Lombard35%
  3. Tata AIG22%
  4. Niva Bupa15%
  5. Bajaj General13%
Google AI Mode
  1. HDFC ERGO54%
  2. ICICI Lombard40%
  3. Tata AIG32%
  4. New India Assurance19%
  5. HDFC Life16%

Loading the full report…

QUESTIONS

Frequently asked questions.

Which insurer does AI recommend most in India?

HDFC ERGO is the insurer AI recommends most in India: ChatGPT and Google AI Mode name it in 50% of answers to 199 insurance questions. Next come ICICI Lombard (37%) and Tata AIG (27%).

Which insurer does AI name first most often in India?

HDFC ERGO is named first in 19% of answers, more often than any other insurer.

Do ChatGPT and Google AI Mode recommend the same insurers?

Not always. The insurer each engine names most: HDFC ERGO on ChatGPT (46%) and HDFC ERGO on Google AI Mode (54%).

How was this study made?

We asked ChatGPT and Google AI Mode the same 199 questions people in India ask about insurance, in English, on October 20, 2026: 398 answers in all. An insurer counts when the answer names it; every question has the same weight on every engine.

Where can I get the full report?

Free with a work email at https://reaudit.io/rankings/studies/insurance/india#full-report: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF.

How can an insurer appear more often in AI answers?

AI engines name the insurers that the pages they read and cite name: your own pages, comparison sites, news and official sources. Answer buyers’ questions clearly on your site, be present on the sites AI cites in your market, and track the questions that matter on every engine.

METHOD

How this study was made.

Period
October 20, 2026
Questions
199 questions in 8 topics, written the way people in India search
Engines
ChatGPT, Google AI Mode
Answers
398
Counting
A brand counts when the answer names it. Every question has the same weight on every engine; repeated runs of a question are averaged. Comparison sites, brokers and public bodies are measured too, but ranked separately from insurers.
  • Car & Two-Wheeler Insurance · 25
  • Home Insurance · 25
  • Health Insurance · 25
  • Life Insurance, Protection & Pensions · 25
  • Business Insurance · 24
  • Travel, Accident & Other Cover · 25
  • Comparing Insurers · 25
  • Claims & Customer Service · 25
  • Which is the best car insurance company in India for a new car?Car & Two-Wheeler Insurance
  • Which is the best home insurance policy in India for a flat in a housing society?Home Insurance
  • Which is the best health insurance company in India for a family of four?Health Insurance
  • Which is the best term insurance plan in India for 1 crore cover?Life Insurance, Protection & Pensions
  • Which is the best business insurance in India for a small shop?Business Insurance
  • Which is the best travel insurance from India for a Schengen visa?Travel, Accident & Other Cover
  • What is the best insurance company in India overall?Comparing Insurers
  • Which health insurer in India settles cashless claims the fastest?Claims & Customer Service

How to cite: Reaudit, Insurance AI Visibility Study — India, edition 1 (October 20, 2026). https://reaudit.io/rankings/studies/insurance/india

YOUR BRAND

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OTHER MARKETS

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