Which insurers AI recommends in Portugal

We asked ChatGPT and Google AI Mode the 200 questions people in Portugal ask about insurance, 400 answers in all. Fidelidade, Allianz, and Generali Tranquilidade are the insurers AI names most.

Read the findings
INSURANCE AI VISIBILITY STUDY · PORTUGAL

Who AI recommends among insurers.

Edition 1 · October 15, 2026

Every figure on this page comes from answers given on one day, to the same questions, asked in Portuguese on each engine.

200buyer questions
400AI answers analysed
2AI engines
24insurers tracked

Short answer: Fidelidade is the insurer AI recommends most in Portugal: ChatGPT and Google AI Mode names it in 40% of answers to 200 insurance questions. Next come Allianz (29%) and Generali Tranquilidade (29%).

KEY FINDINGS

What AI tells people in Portugal.

  1. Fidelidade is the insurer AI names most: it appears in 40% of answers.
  2. Fidelidade, Allianz, and Generali Tranquilidade together take 44% of all insurer mentions.
  3. Fidelidade is also the insurer AI names first most often, in 14% of answers.
  4. Every engine names Fidelidade most often.
  5. Fidelidade appears in 48% of Google AI Mode answers but only 31% of ChatGPT answers.
TOP 10

The insurers AI names most often.

Visibility is the share of answers that name the brand, averaged over every question and engine. Share of voice is the brand’s share of all mentions.

01Fidelidadeshare of voice 18%40%
02Allianzshare of voice 13%29%
03Generali Tranquilidadeshare of voice 13%29%
04Ageas Segurosshare of voice 11%23%
05Multicareshare of voice 6.8%15%
06Médisshare of voice 6.2%14%
07Zurichshare of voice 5.7%13%
08Mapfreshare of voice 5%11%
09OK! Telesegurosshare of voice 4.2%9.3%
10Lusitaniashare of voice 3.4%7.5%
BY ENGINE

Each engine has its own favourites.

ChatGPT
  1. Fidelidade31%
  2. Allianz27%
  3. Generali Tranquilidade25%
  4. Ageas Seguros21%
  5. Mapfre16%
Google AI Mode
  1. Fidelidade48%
  2. Generali Tranquilidade33%
  3. Allianz32%
  4. Ageas Seguros26%
  5. Multicare17%

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QUESTIONS

Frequently asked questions.

Which insurer does AI recommend most in Portugal?

Fidelidade is the insurer AI recommends most in Portugal: ChatGPT and Google AI Mode names it in 40% of answers to 200 insurance questions. Next come Allianz (29%) and Generali Tranquilidade (29%).

Which insurer does AI name first most often in Portugal?

Fidelidade is named first in 14% of answers, more often than any other insurer.

Do ChatGPT and Google AI Mode recommend the same insurers?

Not always. The insurer each engine names most: Fidelidade on ChatGPT (31%) and Fidelidade on Google AI Mode (48%).

How was this study made?

We asked ChatGPT and Google AI Mode the same 200 questions people in Portugal ask about insurance, in Portuguese, on October 15, 2026: 400 answers in all. An insurer counts when the answer names it; every question has the same weight on every engine.

How can an insurer appear more often in AI answers?

AI engines name the insurers that the pages they read and cite name: your own pages, comparison sites, news and official sources. Answer buyers’ questions clearly on your site, be present on the sites AI cites in your market, and track the questions that matter on every engine.

METHOD

How this study was made.

Period
October 15, 2026
Questions
200 questions in 8 topics, written the way people in Portugal search
Engines
ChatGPT, Google AI Mode
Answers
400
Counting
A brand counts when the answer names it. Every question has the same weight on every engine; repeated runs of a question are averaged. Comparison sites, brokers and public bodies are measured too, but ranked separately from insurers.
  • Car and motorbike insurance · 25
  • Home insurance · 25
  • Health insurance · 25
  • Life, savings and pensions · 25
  • Business insurance · 25
  • Travel, pets and other cover · 25
  • Comparing insurers · 25
  • Claims and customer service · 25
  • Qual é a seguradora mais barata para seguro automóvel contra todos os riscos em Portugal?Car and motorbike insurance
  • Qual é o melhor seguro multirriscos habitação em Portugal?Home insurance
  • Qual é o melhor seguro de saúde em Portugal para uma família com dois filhos?Health insurance
  • Qual é o seguro de vida mais barato para crédito habitação?Life, savings and pensions
  • Qual a melhor seguradora para seguro de acidentes de trabalho de uma pequena empresa?Business insurance
  • Qual o melhor seguro de viagem para ir aos Estados Unidos?Travel, pets and other cover
  • Quais são as melhores seguradoras em Portugal?Comparing insurers
  • Como participar um acidente de carro à seguradora e quanto tempo demora a resolver?Claims and customer service

How to cite: Reaudit, Insurance AI Visibility Study — Portugal, edition 1 (October 15, 2026). https://reaudit.io/rankings/studies/insurance/portugal

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OTHER MARKETS

Read the study for another country.