Which insurers AI recommends in Poland

We asked ChatGPT and Google AI Mode the 200 questions people in Poland ask about insurance, 400 answers in all. PZU, Warta, and Allianz are the insurers AI names most.

Read the findings
INSURANCE AI VISIBILITY STUDY · POLAND

Who AI recommends among insurers.

Edition 1 · October 15, 2026

Every figure on this page comes from answers given on one day, to the same questions, asked in Polish on each engine.

200buyer questions
400AI answers analysed
2AI engines
24insurers tracked

Short answer: PZU is the insurer AI recommends most in Poland: ChatGPT and Google AI Mode names it in 49% of answers to 200 insurance questions. Next come Warta (38%) and Allianz (33%).

KEY FINDINGS

What AI tells people in Poland.

  1. PZU is the insurer AI names most: it appears in 49% of answers.
  2. PZU, Warta, and Allianz together take 41% of all insurer mentions.
  3. PZU is also the insurer AI names first most often, in 22% of answers.
  4. Every engine names PZU most often.
  5. Generali appears in 39% of Google AI Mode answers but only 18% of ChatGPT answers.
TOP 10

The insurers AI names most often.

Visibility is the share of answers that name the brand, averaged over every question and engine. Share of voice is the brand’s share of all mentions.

01PZUshare of voice 17%49%
02Wartashare of voice 13%38%
03Allianzshare of voice 11%33%
04Ergo Hestiashare of voice 9.9%29%
05Generalishare of voice 9.7%28%
06UNIQAshare of voice 9.1%27%
07Link4share of voice 5.3%16%
08Nationale-Nederlandenshare of voice 4.5%13%
09Compensashare of voice 3.4%10%
10LUX MEDshare of voice 3%8.8%
BY ENGINE

Each engine has its own favourites.

ChatGPT
  1. PZU51%
  2. Warta37%
  3. Allianz36%
  4. Ergo Hestia22%
  5. Generali18%
Google AI Mode
  1. PZU47%
  2. Warta39%
  3. Generali39%
  4. Ergo Hestia36%
  5. UNIQA35%

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QUESTIONS

Frequently asked questions.

Which insurer does AI recommend most in Poland?

PZU is the insurer AI recommends most in Poland: ChatGPT and Google AI Mode names it in 49% of answers to 200 insurance questions. Next come Warta (38%) and Allianz (33%).

Which insurer does AI name first most often in Poland?

PZU is named first in 22% of answers, more often than any other insurer.

Do ChatGPT and Google AI Mode recommend the same insurers?

Not always. The insurer each engine names most: PZU on ChatGPT (51%) and PZU on Google AI Mode (47%).

How was this study made?

We asked ChatGPT and Google AI Mode the same 200 questions people in Poland ask about insurance, in Polish, on October 15, 2026: 400 answers in all. An insurer counts when the answer names it; every question has the same weight on every engine.

How can an insurer appear more often in AI answers?

AI engines name the insurers that the pages they read and cite name: your own pages, comparison sites, news and official sources. Answer buyers’ questions clearly on your site, be present on the sites AI cites in your market, and track the questions that matter on every engine.

METHOD

How this study was made.

Period
October 15, 2026
Questions
200 questions in 8 topics, written the way people in Poland search
Engines
ChatGPT, Google AI Mode
Answers
400
Counting
A brand counts when the answer names it. Every question has the same weight on every engine; repeated runs of a question are averaged. Comparison sites, brokers and public bodies are measured too, but ranked separately from insurers.
  • Car and motorbike insurance · 25
  • Home insurance · 25
  • Health insurance · 25
  • Life, savings and pensions · 25
  • Business insurance · 25
  • Travel, pets and other cover · 25
  • Comparing insurers · 25
  • Claims and customer service · 25
  • Gdzie najtaniej kupię OC na samochód osobowy dla młodego kierowcy?Car and motorbike insurance
  • Jakie ubezpieczenie mieszkania w bloku jest najlepsze w rozsądnej cenie?Home insurance
  • Jaki pakiet prywatnej opieki medycznej jest najlepszy dla rodziny z dziećmi?Health insurance
  • Jakie ubezpieczenie na życie jest najlepsze dla młodej rodziny z kredytem?Life, savings and pensions
  • Jakie OC działalności gospodarczej dla jednoosobowej firmy jest najlepsze?Business insurance
  • Jakie ubezpieczenie turystyczne na wyjazd do Egiptu jest najlepsze?Travel, pets and other cover
  • Które towarzystwo ubezpieczeniowe w Polsce jest najlepsze w ogólnej ocenie klientów?Comparing insurers
  • Który ubezpieczyciel najszybciej wypłaca odszkodowanie z OC sprawcy?Claims and customer service

How to cite: Reaudit, Insurance AI Visibility Study — Poland, edition 1 (October 15, 2026). https://reaudit.io/rankings/studies/insurance/poland

YOUR BRAND

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OTHER MARKETS

Read the study for another country.