Which insurers AI recommends in Sweden

We asked ChatGPT and Google AI Mode the 200 questions people in Sweden ask about insurance, 400 answers in all. Folksam, If Skadeförsäkring, and Länsförsäkringar are the insurers AI names most.

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INSURANCE AI VISIBILITY STUDY · SWEDEN

Who AI recommends among insurers.

Edition 1 · October 16, 2026

Every figure on this page comes from answers given on one day, to the same questions, asked in Swedish on each engine.

200buyer questions
400AI answers analysed
2AI engines
24insurers tracked

Short answer: Folksam is the insurer AI recommends most in Sweden: ChatGPT and Google AI Mode name it in 44% of answers to 200 insurance questions. Next come If Skadeförsäkring (42%) and Länsförsäkringar (41%).

The full report is free with a work email: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF. Open the full report.

KEY FINDINGS

What AI tells people in Sweden.

  1. Folksam is the insurer AI names most: it appears in 44% of answers.
  2. Folksam, If Skadeförsäkring, and Länsförsäkringar together take 49% of all insurer mentions.
  3. Folksam is also the insurer AI names first most often, in 15% of answers.
  4. The engines disagree on the leader: Folksam on ChatGPT (42%) and Länsförsäkringar on Google AI Mode (55%).
  5. Länsförsäkringar appears in 55% of Google AI Mode answers but only 28% of ChatGPT answers.
TOP 10

The insurers AI names most often.

Visibility is the share of answers that name the brand, averaged over every question and engine. Share of voice is the brand’s share of all mentions.

01Folksamshare of voice 17%44%
02If Skadeförsäkringshare of voice 16%42%
03Länsförsäkringarshare of voice 16%41%
04Trygg-Hansashare of voice 14%36%
05Dina Försäkringarshare of voice 6%16%
06Hedvigshare of voice 4.5%12%
07Svedeashare of voice 4.4%11%
08ICA Försäkringshare of voice 3.7%9.5%
09Skandiashare of voice 3.4%8.8%
10Agriashare of voice 1.7%4.5%
BY ENGINE

Each engine has its own favourites.

ChatGPT
  1. Folksam42%
  2. If Skadeförsäkring39%
  3. Länsförsäkringar28%
  4. Trygg-Hansa28%
  5. Dina Försäkringar12%
Google AI Mode
  1. Länsförsäkringar55%
  2. Folksam47%
  3. If Skadeförsäkring45%
  4. Trygg-Hansa45%
  5. Dina Försäkringar19%

Loading the full report…

QUESTIONS

Frequently asked questions.

Which insurer does AI recommend most in Sweden?

Folksam is the insurer AI recommends most in Sweden: ChatGPT and Google AI Mode name it in 44% of answers to 200 insurance questions. Next come If Skadeförsäkring (42%) and Länsförsäkringar (41%).

Which insurer does AI name first most often in Sweden?

Folksam is named first in 15% of answers, more often than any other insurer.

Do ChatGPT and Google AI Mode recommend the same insurers?

Not always. The insurer each engine names most: Folksam on ChatGPT (42%) and Länsförsäkringar on Google AI Mode (55%).

How was this study made?

We asked ChatGPT and Google AI Mode the same 200 questions people in Sweden ask about insurance, in Swedish, on October 16, 2026: 400 answers in all. An insurer counts when the answer names it; every question has the same weight on every engine.

Where can I get the full report?

Free with a work email at https://reaudit.io/rankings/studies/insurance/sweden#full-report: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF.

How can an insurer appear more often in AI answers?

AI engines name the insurers that the pages they read and cite name: your own pages, comparison sites, news and official sources. Answer buyers’ questions clearly on your site, be present on the sites AI cites in your market, and track the questions that matter on every engine.

METHOD

How this study was made.

Period
October 16, 2026
Questions
200 questions in 8 topics, written the way people in Sweden search
Engines
ChatGPT, Google AI Mode
Answers
400
Counting
A brand counts when the answer names it. Every question has the same weight on every engine; repeated runs of a question are averaged. Comparison sites, brokers and public bodies are measured too, but ranked separately from insurers.
  • Car and motorbike insurance · 25
  • Home insurance · 25
  • Health insurance · 25
  • Life, savings and pensions · 25
  • Business insurance · 25
  • Travel, pets and other cover · 25
  • Comparing insurers · 25
  • Claims and customer service · 25
  • Vilken bilförsäkring är billigast för en 19-åring som precis tagit körkort?Car and motorbike insurance
  • Vilken hemförsäkring är bäst för en student som hyr i andra hand?Home insurance
  • Vilken sjukvårdsförsäkring ger snabbast tillgång till specialist?Health insurance
  • Vilken livförsäkring är billigast för en småbarnsförälder med bolån?Life, savings and pensions
  • Vilken företagsförsäkring är billigast för en enskild firma inom IT-konsulting?Business insurance
  • Vilken reseförsäkring är bäst för en tre månader lång resa i Asien?Travel, pets and other cover
  • Vilket är det bästa försäkringsbolaget i Sverige?Comparing insurers
  • Vilket försäkringsbolag betalar ut ersättning snabbast?Claims and customer service

How to cite: Reaudit, Insurance AI Visibility Study — Sweden, edition 1 (October 16, 2026). https://reaudit.io/rankings/studies/insurance/sweden

YOUR BRAND

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