Which insurers AI recommends in Norway

We asked ChatGPT and Google AI Mode the 200 questions people in Norway ask about insurance, 400 answers in all. Gjensidige, If Skadeforsikring, and Tryg are the insurers AI names most.

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INSURANCE AI VISIBILITY STUDY · NORWAY

Who AI recommends among insurers.

Edition 1 · October 18, 2026

Every figure on this page comes from answers given on one day, to the same questions, asked in Norwegian on each engine.

200buyer questions
400AI answers analysed
2AI engines
16insurers tracked

Short answer: Gjensidige is the insurer AI recommends most in Norway: ChatGPT and Google AI Mode name it in 57% of answers to 200 insurance questions. Next come If Skadeforsikring (49%) and Tryg (42%).

The full report is free with a work email: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF. Open the full report.

KEY FINDINGS

What AI tells people in Norway.

  1. Gjensidige is the insurer AI names most: it appears in 57% of answers.
  2. Gjensidige, If Skadeforsikring, and Tryg together take 50% of all insurer mentions.
  3. If Skadeforsikring is the insurer AI names first most often, in 21% of answers.
  4. Every engine names Gjensidige most often.
  5. SpareBank 1 appears in 53% of Google AI Mode answers but only 17% of ChatGPT answers.
TOP 10

The insurers AI names most often.

Visibility is the share of answers that name the brand, averaged over every question and engine. Share of voice is the brand’s share of all mentions.

01Gjensidigeshare of voice 19%57%
02If Skadeforsikringshare of voice 17%49%
03Trygshare of voice 14%42%
04SpareBank 1share of voice 12%35%
05Storebrandshare of voice 9.5%28%
06Fremtindshare of voice 9.2%28%
07DNBshare of voice 7.9%24%
08Frende Forsikringshare of voice 4.8%14%
09KLPshare of voice 4.3%13%
10Agria Dyreforsikringshare of voice 1.5%4.5%
BY ENGINE

Each engine has its own favourites.

ChatGPT
  1. Gjensidige52%
  2. If Skadeforsikring51%
  3. Tryg39%
  4. Storebrand21%
  5. DNB19%
Google AI Mode
  1. Gjensidige62%
  2. SpareBank 153%
  3. If Skadeforsikring48%
  4. Tryg45%
  5. Fremtind37%

Loading the full report…

QUESTIONS

Frequently asked questions.

Which insurer does AI recommend most in Norway?

Gjensidige is the insurer AI recommends most in Norway: ChatGPT and Google AI Mode name it in 57% of answers to 200 insurance questions. Next come If Skadeforsikring (49%) and Tryg (42%).

Which insurer does AI name first most often in Norway?

If Skadeforsikring is named first in 21% of answers, more often than any other insurer.

Do ChatGPT and Google AI Mode recommend the same insurers?

Not always. The insurer each engine names most: Gjensidige on ChatGPT (52%) and Gjensidige on Google AI Mode (62%).

How was this study made?

We asked ChatGPT and Google AI Mode the same 200 questions people in Norway ask about insurance, in Norwegian, on October 18, 2026: 400 answers in all. An insurer counts when the answer names it; every question has the same weight on every engine.

Where can I get the full report?

Free with a work email at https://reaudit.io/rankings/studies/insurance/norway#full-report: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF.

How can an insurer appear more often in AI answers?

AI engines name the insurers that the pages they read and cite name: your own pages, comparison sites, news and official sources. Answer buyers’ questions clearly on your site, be present on the sites AI cites in your market, and track the questions that matter on every engine.

METHOD

How this study was made.

Period
October 18, 2026
Questions
200 questions in 8 topics, written the way people in Norway search
Engines
ChatGPT, Google AI Mode
Answers
400
Counting
A brand counts when the answer names it. Every question has the same weight on every engine; repeated runs of a question are averaged. Comparison sites, brokers and public bodies are measured too, but ranked separately from insurers.
  • Car and motorbike insurance · 25
  • Home insurance · 25
  • Health insurance · 25
  • Life, savings and pensions · 25
  • Business insurance · 25
  • Travel, pets and other cover · 25
  • Comparing insurers · 25
  • Claims and customer service · 25
  • Hvilken bilforsikring er billigst for en 18-åring som nettopp har tatt lappen?Car and motorbike insurance
  • Hvilken innboforsikring er best for en student som leier hybel?Home insurance
  • Hvilken helseforsikring gir raskest time hos spesialist?Health insurance
  • Hvilken livsforsikring er billigst for en småbarnsforelder med boliglån?Life, savings and pensions
  • Hvilken bedriftsforsikring er billigst for et enkeltpersonforetak innen IT-konsulenttjenester?Business insurance
  • Hvilken reiseforsikring er best for en tre måneders tur i Asia?Travel, pets and other cover
  • Hva er det beste forsikringsselskapet i Norge?Comparing insurers
  • Hvilket forsikringsselskap utbetaler erstatning raskest?Claims and customer service

How to cite: Reaudit, Insurance AI Visibility Study — Norway, edition 1 (October 18, 2026). https://reaudit.io/rankings/studies/insurance/norway

YOUR BRAND

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OTHER MARKETS

Read the study for another country.