Which insurers AI recommends in Luxembourg

We asked ChatGPT and Google AI Mode the 200 questions people in Luxembourg ask about insurance, 400 answers in all. AXA Luxembourg, Lalux, and Foyer Assurances are the insurers AI names most.

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INSURANCE AI VISIBILITY STUDY · LUXEMBOURG

Who AI recommends among insurers.

Edition 1 · October 18, 2026

Every figure on this page comes from answers given on one day, to the same questions, asked in French on each engine.

200buyer questions
400AI answers analysed
2AI engines
15insurers tracked

Short answer: AXA Luxembourg is the insurer AI recommends most in Luxembourg: ChatGPT and Google AI Mode name it in 59% of answers to 200 insurance questions. Next come Lalux (50%) and Foyer Assurances (43%).

The full report is free with a work email: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF. Open the full report.

KEY FINDINGS

What AI tells people in Luxembourg.

  1. AXA Luxembourg is the insurer AI names most: it appears in 59% of answers.
  2. AXA Luxembourg, Lalux, and Foyer Assurances together take 67% of all insurer mentions.
  3. AXA Luxembourg is also the insurer AI names first most often, in 22% of answers.
  4. Every engine names AXA Luxembourg most often.
  5. Baloise Luxembourg appears in 49% of Google AI Mode answers but only 36% of ChatGPT answers.
TOP 10

The insurers AI names most often.

Visibility is the share of answers that name the brand, averaged over every question and engine. Share of voice is the brand’s share of all mentions.

01AXA Luxembourgshare of voice 26%59%
02Laluxshare of voice 22%50%
03Foyer Assurancesshare of voice 19%43%
04Baloise Luxembourgshare of voice 19%42%
05DKV Luxembourgshare of voice 5.2%12%
06CMCMshare of voice 3.3%7.5%
07Allianz Luxembourgshare of voice 2.3%5.3%
08Automobile Club du Luxembourgshare of voice 1.2%2.8%
09Cardif Lux Vieshare of voice 0.9%2%
10Redion Luxembourgshare of voice 0.8%1.8%
BY ENGINE

Each engine has its own favourites.

ChatGPT
  1. AXA Luxembourg55%
  2. Lalux49%
  3. Foyer Assurances37%
  4. Baloise Luxembourg36%
  5. DKV Luxembourg9%
Google AI Mode
  1. AXA Luxembourg63%
  2. Lalux50%
  3. Baloise Luxembourg49%
  4. Foyer Assurances48%
  5. DKV Luxembourg15%

Loading the full report…

QUESTIONS

Frequently asked questions.

Which insurer does AI recommend most in Luxembourg?

AXA Luxembourg is the insurer AI recommends most in Luxembourg: ChatGPT and Google AI Mode name it in 59% of answers to 200 insurance questions. Next come Lalux (50%) and Foyer Assurances (43%).

Which insurer does AI name first most often in Luxembourg?

AXA Luxembourg is named first in 22% of answers, more often than any other insurer.

Do ChatGPT and Google AI Mode recommend the same insurers?

Not always. The insurer each engine names most: AXA Luxembourg on ChatGPT (55%) and AXA Luxembourg on Google AI Mode (63%).

How was this study made?

We asked ChatGPT and Google AI Mode the same 200 questions people in Luxembourg ask about insurance, in French, on October 18, 2026: 400 answers in all. An insurer counts when the answer names it; every question has the same weight on every engine.

Where can I get the full report?

Free with a work email at https://reaudit.io/rankings/studies/insurance/luxembourg#full-report: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF.

How can an insurer appear more often in AI answers?

AI engines name the insurers that the pages they read and cite name: your own pages, comparison sites, news and official sources. Answer buyers’ questions clearly on your site, be present on the sites AI cites in your market, and track the questions that matter on every engine.

METHOD

How this study was made.

Period
October 18, 2026
Questions
200 questions in 8 topics, written the way people in Luxembourg search
Engines
ChatGPT, Google AI Mode
Answers
400
Counting
A brand counts when the answer names it. Every question has the same weight on every engine; repeated runs of a question are averaged. Comparison sites, brokers and public bodies are measured too, but ranked separately from insurers.
  • Car and motorbike insurance · 25
  • Home insurance · 25
  • Health insurance · 25
  • Life, savings and pensions · 25
  • Business insurance · 25
  • Travel, pets and other cover · 25
  • Comparing insurers · 25
  • Claims and customer service · 25
  • Quelle est l'assurance auto la moins chère au Luxembourg pour un jeune conducteur ?Car and motorbike insurance
  • Combien coûte une assurance habitation pour un appartement au Luxembourg ?Home insurance
  • Quelle est la meilleure complémentaire santé au Luxembourg ?Health insurance
  • Quelle est la meilleure assurance vie au Luxembourg pour épargner ?Life, savings and pensions
  • Quelle RC professionnelle pour un indépendant au Luxembourg ?Business insurance
  • Quelle est la meilleure assurance voyage au Luxembourg ?Travel, pets and other cover
  • Quels sont les meilleurs assureurs auto au Luxembourg ?Comparing insurers
  • Comment déclarer un dégât des eaux à mon assurance au Luxembourg ?Claims and customer service

How to cite: Reaudit, Insurance AI Visibility Study — Luxembourg, edition 1 (October 18, 2026). https://reaudit.io/rankings/studies/insurance/luxembourg

YOUR BRAND

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OTHER MARKETS

Read the study for another country.