Which insurers AI recommends in Finland

We asked ChatGPT and Google AI Mode the 200 questions people in Finland ask about insurance, 400 answers in all. If Vakuutus, OP Pohjola, and LähiTapiola are the insurers AI names most.

Back to the map Read the findings
INSURANCE AI VISIBILITY STUDY · FINLAND

Who AI recommends among insurers.

Edition 1 · October 18, 2026

Every figure on this page comes from answers given on one day, to the same questions, asked in Finnish on each engine.

200buyer questions
400AI answers analysed
2AI engines
20insurers tracked

Short answer: If Vakuutus is the insurer AI recommends most in Finland: ChatGPT and Google AI Mode name it in 61% of answers to 200 insurance questions. Next come OP Pohjola (59%) and LähiTapiola (56%).

The full report is free with a work email: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF. Open the full report.

KEY FINDINGS

What AI tells people in Finland.

  1. If Vakuutus is the insurer AI names most: it appears in 61% of answers.
  2. If Vakuutus, OP Pohjola, and LähiTapiola together take 65% of all insurer mentions.
  3. If Vakuutus is also the insurer AI names first most often, in 32% of answers.
  4. The engines disagree on the leader: If Vakuutus on ChatGPT (61%) and OP Pohjola on Google AI Mode (73%).
  5. OP Pohjola appears in 73% of Google AI Mode answers but only 46% of ChatGPT answers.
TOP 10

The insurers AI names most often.

Visibility is the share of answers that name the brand, averaged over every question and engine. Share of voice is the brand’s share of all mentions.

01If Vakuutusshare of voice 22%61%
02OP Pohjolashare of voice 22%59%
03LähiTapiolashare of voice 21%56%
04Fenniashare of voice 13%36%
05Vakuutusyhtiö Turvashare of voice 6.7%18%
06POP Vakuutusshare of voice 5.7%16%
07Pohjantähtishare of voice 2.1%5.8%
08Ilmarinenshare of voice 1.7%4.8%
09Agriashare of voice 1.4%3.8%
10Mandatumshare of voice 1.2%3.3%
BY ENGINE

Each engine has its own favourites.

ChatGPT
  1. If Vakuutus61%
  2. LähiTapiola46%
  3. OP Pohjola46%
  4. Fennia33%
  5. Vakuutusyhtiö Turva19%
Google AI Mode
  1. OP Pohjola73%
  2. LähiTapiola66%
  3. If Vakuutus61%
  4. Fennia39%
  5. POP Vakuutus20%

Loading the full report…

QUESTIONS

Frequently asked questions.

Which insurer does AI recommend most in Finland?

If Vakuutus is the insurer AI recommends most in Finland: ChatGPT and Google AI Mode name it in 61% of answers to 200 insurance questions. Next come OP Pohjola (59%) and LähiTapiola (56%).

Which insurer does AI name first most often in Finland?

If Vakuutus is named first in 32% of answers, more often than any other insurer.

Do ChatGPT and Google AI Mode recommend the same insurers?

Not always. The insurer each engine names most: If Vakuutus on ChatGPT (61%) and OP Pohjola on Google AI Mode (73%).

How was this study made?

We asked ChatGPT and Google AI Mode the same 200 questions people in Finland ask about insurance, in Finnish, on October 18, 2026: 400 answers in all. An insurer counts when the answer names it; every question has the same weight on every engine.

Where can I get the full report?

Free with a work email at https://reaudit.io/rankings/studies/insurance/finland#full-report: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF.

How can an insurer appear more often in AI answers?

AI engines name the insurers that the pages they read and cite name: your own pages, comparison sites, news and official sources. Answer buyers’ questions clearly on your site, be present on the sites AI cites in your market, and track the questions that matter on every engine.

METHOD

How this study was made.

Period
October 18, 2026
Questions
200 questions in 8 topics, written the way people in Finland search
Engines
ChatGPT, Google AI Mode
Answers
400
Counting
A brand counts when the answer names it. Every question has the same weight on every engine; repeated runs of a question are averaged. Comparison sites, brokers and public bodies are measured too, but ranked separately from insurers.
  • Car and motorbike insurance · 25
  • Home insurance · 25
  • Health insurance · 25
  • Life, savings and pensions · 25
  • Business insurance · 25
  • Travel, pets and other cover · 25
  • Comparing insurers · 25
  • Claims and customer service · 25
  • Mikä on halvin liikennevakuutus 18-vuotiaalle, joka sai juuri ajokortin?Car and motorbike insurance
  • Mikä on paras kotivakuutus opiskelijalle, joka asuu vuokralla yksiössä?Home insurance
  • Mikä on paras sairauskuluvakuutus aikuiselle, joka haluaa nopeasti erikoislääkärille?Health insurance
  • Mikä on halvin henkivakuutus pienten lasten vanhemmalle, jolla on asuntolaina?Life, savings and pensions
  • Mikä yritysvakuutus on halvin toiminimellä toimivalle IT-konsultille?Business insurance
  • Mikä on paras matkavakuutus kolmen kuukauden reppureissulle Aasiaan?Travel, pets and other cover
  • Mikä on Suomen paras vakuutusyhtiö?Comparing insurers
  • Mikä vakuutusyhtiö maksaa korvaukset nopeimmin?Claims and customer service

How to cite: Reaudit, Insurance AI Visibility Study — Finland, edition 1 (October 18, 2026). https://reaudit.io/rankings/studies/insurance/finland

YOUR BRAND

See where your brand stands in AI answers.

Reaudit tracks the questions your buyers ask on every AI engine, with your competitors and the sources AI cites.

Track your brand Talk to us
OTHER MARKETS

Read the study for another country.