Which insurers AI recommends in France

We asked ChatGPT and Google AI Mode the 200 questions people in France ask about insurance, 400 answers in all. Allianz, MAIF, and Macif are the insurers AI names most.

Read the findings
INSURANCE AI VISIBILITY STUDY · FRANCE

Who AI recommends among insurers.

Edition 1 · October 15, 2026

Every figure on this page comes from answers given on one day, to the same questions, asked in French on each engine.

200buyer questions
400AI answers analysed
2AI engines
27insurers tracked

Short answer: Allianz is the insurer AI recommends most in France: ChatGPT and Google AI Mode names it in 15% of answers to 200 insurance questions. Next come MAIF (13%) and Macif (12%).

KEY FINDINGS

What AI tells people in France.

  1. Allianz is the insurer AI names most: it appears in 15% of answers.
  2. Allianz, MAIF, and Macif together take 25% of all insurer mentions.
  3. MAIF is the insurer AI names first most often, in 7.2% of answers.
  4. The engines disagree on the leader: Allianz on ChatGPT (17%) and Macif on Google AI Mode (17%).
  5. In questions about comparing insurers, MAIF leads with 38%.
TOP 10

The insurers AI names most often.

Visibility is the share of answers that name the brand, averaged over every question and engine. Share of voice is the brand’s share of all mentions.

01Allianzshare of voice 9.2%15%
02MAIFshare of voice 8.3%13%
03Macifshare of voice 7.6%12%
04AXAshare of voice 6.4%10%
05MAAFshare of voice 6.1%9.8%
06Matmutshare of voice 6.1%9.8%
07Aprilshare of voice 5.1%8.3%
08Direct Assuranceshare of voice 4.8%7.8%
09Groupamashare of voice 4.7%7.5%
10Crédit Agricole Assurancesshare of voice 4.5%7.2%
BY ENGINE

Each engine has its own favourites.

ChatGPT
  1. Allianz17%
  2. MAIF14%
  3. AXA11%
  4. MAAF8.5%
  5. Macif8%
Google AI Mode
  1. Macif17%
  2. Allianz13%
  3. MAIF13%
  4. Matmut12%
  5. MAAF11%

Loading the full report…

QUESTIONS

Frequently asked questions.

Which insurer does AI recommend most in France?

Allianz is the insurer AI recommends most in France: ChatGPT and Google AI Mode names it in 15% of answers to 200 insurance questions. Next come MAIF (13%) and Macif (12%).

Which insurer does AI name first most often in France?

MAIF is named first in 7.2% of answers, more often than any other insurer.

Do ChatGPT and Google AI Mode recommend the same insurers?

Not always. The insurer each engine names most: Allianz on ChatGPT (17%) and Macif on Google AI Mode (17%).

How was this study made?

We asked ChatGPT and Google AI Mode the same 200 questions people in France ask about insurance, in French, on October 15, 2026: 400 answers in all. An insurer counts when the answer names it; every question has the same weight on every engine.

How can an insurer appear more often in AI answers?

AI engines name the insurers that the pages they read and cite name: your own pages, comparison sites, news and official sources. Answer buyers’ questions clearly on your site, be present on the sites AI cites in your market, and track the questions that matter on every engine.

METHOD

How this study was made.

Period
October 15, 2026
Questions
200 questions in 8 topics, written the way people in France search
Engines
ChatGPT, Google AI Mode
Answers
400
Counting
A brand counts when the answer names it. Every question has the same weight on every engine; repeated runs of a question are averaged. Comparison sites, brokers and public bodies are measured too, but ranked separately from insurers.
  • Car and motorbike insurance · 25
  • Home insurance · 25
  • Health insurance · 25
  • Life, savings and pensions · 25
  • Business insurance · 25
  • Travel, pets and other cover · 25
  • Comparing insurers · 25
  • Claims and customer service · 25
  • Quelle est l'assurance auto la moins chère pour un jeune conducteur ?Car and motorbike insurance
  • Quelle est la meilleure assurance habitation pour un locataire ?Home insurance
  • Quelle est la meilleure mutuelle santé pour une famille ?Health insurance
  • Quelle est la meilleure assurance vie en ce moment ?Life, savings and pensions
  • Quelle RC pro pour un auto-entrepreneur consultant ?Business insurance
  • Quelle assurance voyage pour un séjour aux États-Unis ?Travel, pets and other cover
  • Quels sont les meilleurs assureurs auto en France ?Comparing insurers
  • Comment déclarer un dégât des eaux à mon assurance ?Claims and customer service

How to cite: Reaudit, Insurance AI Visibility Study — France, edition 1 (October 15, 2026). https://reaudit.io/rankings/studies/insurance/france

YOUR BRAND

See where your brand stands in AI answers.

Reaudit tracks the questions your buyers ask on every AI engine, with your competitors and the sources AI cites.

Track your brand Talk to us
OTHER MARKETS

Read the study for another country.