Which insurers AI recommends in the Czech Republic

We asked ChatGPT and Google AI Mode the 200 questions people in the Czech Republic ask about insurance, 400 answers in all. Kooperativa, Allianz, and Generali Česká pojišťovna are the insurers AI names most.

Back to the map Read the findings
INSURANCE AI VISIBILITY STUDY · CZECH REPUBLIC

Who AI recommends among insurers.

Edition 1 · October 16, 2026

Every figure on this page comes from answers given on one day, to the same questions, asked in Czech on each engine.

200buyer questions
400AI answers analysed
2AI engines
19insurers tracked

Short answer: Kooperativa is the insurer AI recommends most in the Czech Republic: ChatGPT and Google AI Mode name it in 36% of answers to 200 insurance questions. Next come Allianz (30%) and Generali Česká pojišťovna (27%).

The full report is free with a work email: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF. Open the full report.

KEY FINDINGS

What AI tells people in the Czech Republic.

  1. Kooperativa is the insurer AI names most: it appears in 36% of answers.
  2. Kooperativa, Allianz, and Generali Česká pojišťovna together take 51% of all insurer mentions.
  3. Kooperativa is also the insurer AI names first most often, in 15% of answers.
  4. Every engine names Kooperativa most often.
  5. Generali Česká pojišťovna appears in 35% of Google AI Mode answers but only 18% of ChatGPT answers.
TOP 10

The insurers AI names most often.

Visibility is the share of answers that name the brand, averaged over every question and engine. Share of voice is the brand’s share of all mentions.

01Kooperativashare of voice 20%36%
02Allianzshare of voice 17%30%
03Generali Česká pojišťovnashare of voice 15%27%
04ČSOB Pojišťovnashare of voice 13%23%
05Česká podnikatelská pojišťovnashare of voice 6.7%12%
06Direct pojišťovnashare of voice 5.2%9.5%
07Pojišťovna VZPshare of voice 5.2%9.5%
08UNIQAshare of voice 5.2%9.5%
09Komerční pojišťovnashare of voice 4%7.2%
10Pillowshare of voice 2.7%5%
BY ENGINE

Each engine has its own favourites.

ChatGPT
  1. Kooperativa30%
  2. Allianz29%
  3. ČSOB Pojišťovna19%
  4. Generali Česká pojišťovna18%
  5. Pojišťovna VZP14%
Google AI Mode
  1. Kooperativa43%
  2. Generali Česká pojišťovna35%
  3. Allianz32%
  4. ČSOB Pojišťovna28%
  5. Direct pojišťovna12%

Loading the full report…

QUESTIONS

Frequently asked questions.

Which insurer does AI recommend most in the Czech Republic?

Kooperativa is the insurer AI recommends most in the Czech Republic: ChatGPT and Google AI Mode name it in 36% of answers to 200 insurance questions. Next come Allianz (30%) and Generali Česká pojišťovna (27%).

Which insurer does AI name first most often in the Czech Republic?

Kooperativa is named first in 15% of answers, more often than any other insurer.

Do ChatGPT and Google AI Mode recommend the same insurers?

Not always. The insurer each engine names most: Kooperativa on ChatGPT (30%) and Kooperativa on Google AI Mode (43%).

How was this study made?

We asked ChatGPT and Google AI Mode the same 200 questions people in the Czech Republic ask about insurance, in Czech, on October 16, 2026: 400 answers in all. An insurer counts when the answer names it; every question has the same weight on every engine.

Where can I get the full report?

Free with a work email at https://reaudit.io/rankings/studies/insurance/czech-republic#full-report: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF.

How can an insurer appear more often in AI answers?

AI engines name the insurers that the pages they read and cite name: your own pages, comparison sites, news and official sources. Answer buyers’ questions clearly on your site, be present on the sites AI cites in your market, and track the questions that matter on every engine.

METHOD

How this study was made.

Period
October 16, 2026
Questions
200 questions in 8 topics, written the way people in the Czech Republic search
Engines
ChatGPT, Google AI Mode
Answers
400
Counting
A brand counts when the answer names it. Every question has the same weight on every engine; repeated runs of a question are averaged. Comparison sites, brokers and public bodies are measured too, but ranked separately from insurers.
  • Car and motorbike insurance · 25
  • Home insurance · 25
  • Health insurance · 25
  • Life, savings and pensions · 25
  • Business insurance · 25
  • Travel, pets and other cover · 25
  • Comparing insurers · 25
  • Claims and customer service · 25
  • Kde seženu nejlevnější povinné ručení pro mladého řidiče do 25 let?Car and motorbike insurance
  • Které pojištění domácnosti je nejlepší pro byt v paneláku za rozumnou cenu?Home insurance
  • Které soukromé zdravotní připojištění se v Česku vyplatí, když už mám veřejné zdravotní pojištění?Health insurance
  • Které životní pojištění je nejlepší pro mladou rodinu s hypotékou?Life, savings and pensions
  • Které pojištění odpovědnosti podnikatele je nejlepší pro živnostníka?Business insurance
  • Které cestovní pojištění je nejlepší na dovolenou v Egyptě?Travel, pets and other cover
  • Která pojišťovna v Česku je nejlepší podle hodnocení klientů?Comparing insurers
  • Která pojišťovna nejrychleji vyplácí pojistné plnění z povinného ručení?Claims and customer service

How to cite: Reaudit, Insurance AI Visibility Study — Czech Republic, edition 1 (October 16, 2026). https://reaudit.io/rankings/studies/insurance/czech-republic

YOUR BRAND

See where your brand stands in AI answers.

Reaudit tracks the questions your buyers ask on every AI engine, with your competitors and the sources AI cites.

Track your brand Talk to us
OTHER MARKETS

Read the study for another country.