Which insurers AI recommends in Iceland

We asked ChatGPT and Google AI Mode the 200 questions people in Iceland ask about insurance, 400 answers in all. VÍS, Sjóvá, and TM are the insurers AI names most.

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INSURANCE AI VISIBILITY STUDY · ICELAND

Who AI recommends among insurers.

Edition 1 · October 18, 2026

Every figure on this page comes from answers given on one day, to the same questions, asked in Icelandic on each engine.

200buyer questions
400AI answers analysed
2AI engines
6insurers tracked

Short answer: VÍS is the insurer AI recommends most in Iceland: ChatGPT and Google AI Mode name it in 69% of answers to 200 insurance questions. Next come Sjóvá (67%) and TM (55%).

The full report is free with a work email: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF. Open the full report.

KEY FINDINGS

What AI tells people in Iceland.

  1. VÍS is the insurer AI names most: it appears in 69% of answers.
  2. VÍS, Sjóvá, and TM together take 84% of all insurer mentions.
  3. VÍS is also the insurer AI names first most often, in 32% of answers.
  4. The engines disagree on the leader: VÍS on ChatGPT (65%) and Sjóvá on Google AI Mode (76%).
  5. Vörður appears in 49% of Google AI Mode answers but only 23% of ChatGPT answers.
TOP 10

The insurers AI names most often.

Visibility is the share of answers that name the brand, averaged over every question and engine. Share of voice is the brand’s share of all mentions.

01VÍSshare of voice 30%69%
02Sjóváshare of voice 30%67%
03TMshare of voice 24%55%
04Vörðurshare of voice 16%36%
05Allianz Íslandshare of voice 0.3%0.8%
BY ENGINE

Each engine has its own favourites.

ChatGPT
  1. VÍS65%
  2. Sjóvá59%
  3. TM45%
  4. Vörður23%
  5. Allianz Ísland0.5%
Google AI Mode
  1. Sjóvá76%
  2. VÍS73%
  3. TM65%
  4. Vörður49%
  5. Allianz Ísland1%

Loading the full report…

QUESTIONS

Frequently asked questions.

Which insurer does AI recommend most in Iceland?

VÍS is the insurer AI recommends most in Iceland: ChatGPT and Google AI Mode name it in 69% of answers to 200 insurance questions. Next come Sjóvá (67%) and TM (55%).

Which insurer does AI name first most often in Iceland?

VÍS is named first in 32% of answers, more often than any other insurer.

Do ChatGPT and Google AI Mode recommend the same insurers?

Not always. The insurer each engine names most: VÍS on ChatGPT (65%) and Sjóvá on Google AI Mode (76%).

How was this study made?

We asked ChatGPT and Google AI Mode the same 200 questions people in Iceland ask about insurance, in Icelandic, on October 18, 2026: 400 answers in all. An insurer counts when the answer names it; every question has the same weight on every engine.

Where can I get the full report?

Free with a work email at https://reaudit.io/rankings/studies/insurance/iceland#full-report: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF.

How can an insurer appear more often in AI answers?

AI engines name the insurers that the pages they read and cite name: your own pages, comparison sites, news and official sources. Answer buyers’ questions clearly on your site, be present on the sites AI cites in your market, and track the questions that matter on every engine.

METHOD

How this study was made.

Period
October 18, 2026
Questions
200 questions in 8 topics, written the way people in Iceland search
Engines
ChatGPT, Google AI Mode
Answers
400
Counting
A brand counts when the answer names it. Every question has the same weight on every engine; repeated runs of a question are averaged. Comparison sites, brokers and public bodies are measured too, but ranked separately from insurers.
  • Bíla- og bifhjólatryggingar · 25
  • Heimilis- og fasteignatryggingar · 25
  • Sjúkra- og heilsutryggingar · 25
  • Líftryggingar, sparnaður og lífeyrir · 25
  • Tryggingar fyrir fyrirtæki · 25
  • Ferða-, dýra- og aðrar tryggingar · 25
  • Tryggingafélög borin saman · 25
  • Tjón og þjónusta · 25
  • Hvaða tryggingafélag er með ódýrustu bílatrygginguna fyrir 18 ára ökumann með nýtt bílpróf?Bíla- og bifhjólatryggingar
  • Hvaða heimilistrygging er best fyrir ungt par sem leigir íbúð í Reykjavík?Heimilis- og fasteignatryggingar
  • Hvaða sjúkdómatrygging er best fyrir 35 ára foreldri?Sjúkra- og heilsutryggingar
  • Hvaða líftrygging er ódýrust fyrir ungt par sem er að kaupa íbúð?Líftryggingar, sparnaður og lífeyrir
  • Hvaða tryggingar þarf lítið fyrirtæki með fimm starfsmenn að hafa?Tryggingar fyrir fyrirtæki
  • Hvaða ferðatrygging er best fyrir þriggja mánaða bakpokaferð um Asíu?Ferða-, dýra- og aðrar tryggingar
  • Hvaða tryggingafélag er best á Íslandi?Tryggingafélög borin saman
  • Hvaða tryggingafélag greiðir tjón hraðast út?Tjón og þjónusta

How to cite: Reaudit, Insurance AI Visibility Study — Iceland, edition 1 (October 18, 2026). https://reaudit.io/rankings/studies/insurance/iceland

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