Which insurers AI recommends in Denmark

We asked ChatGPT and Google AI Mode the 199 questions people in Denmark ask about insurance, 398 answers in all. If Skadeforsikring, Tryg Forsikring, and Gjensidige are the insurers AI names most.

Back to the map Read the findings
INSURANCE AI VISIBILITY STUDY · DENMARK

Who AI recommends among insurers.

Edition 1 · October 18, 2026

Every figure on this page comes from answers given on one day, to the same questions, asked in Danish on each engine.

199buyer questions
398AI answers analysed
2AI engines
25insurers tracked

Short answer: If Skadeforsikring is the insurer AI recommends most in Denmark: ChatGPT and Google AI Mode name it in 44% of answers to 199 insurance questions. Next come Tryg Forsikring (38%) and Gjensidige (18%).

The full report is free with a work email: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF. Open the full report.

KEY FINDINGS

What AI tells people in Denmark.

  1. If Skadeforsikring is the insurer AI names most: it appears in 44% of answers.
  2. If Skadeforsikring, Tryg Forsikring, and Gjensidige together take 44% of all insurer mentions.
  3. If Skadeforsikring is also the insurer AI names first most often, in 21% of answers.
  4. Every engine names If Skadeforsikring most often.
  5. LB Forsikring appears in 17% of Google AI Mode answers but only 5.5% of ChatGPT answers.
TOP 10

The insurers AI names most often.

Visibility is the share of answers that name the brand, averaged over every question and engine. Share of voice is the brand’s share of all mentions.

01If Skadeforsikringshare of voice 19%44%
02Tryg Forsikringshare of voice 17%38%
03Gjensidigeshare of voice 7.8%18%
04GF Forsikringshare of voice 7.1%16%
05Alka Forsikringshare of voice 6.5%15%
06Alm. Brandshare of voice 5.1%12%
07LB Forsikringshare of voice 5%11%
08Codanshare of voice 4%9%
09PFAshare of voice 4%9%
10Danica Pensionshare of voice 3.3%7.5%
BY ENGINE

Each engine has its own favourites.

ChatGPT
  1. If Skadeforsikring39%
  2. Tryg Forsikring32%
  3. Gjensidige17%
  4. GF Forsikring14%
  5. PFA11%
Google AI Mode
  1. If Skadeforsikring48%
  2. Tryg Forsikring43%
  3. Alka Forsikring20%
  4. Gjensidige18%
  5. GF Forsikring18%

Loading the full report…

QUESTIONS

Frequently asked questions.

Which insurer does AI recommend most in Denmark?

If Skadeforsikring is the insurer AI recommends most in Denmark: ChatGPT and Google AI Mode name it in 44% of answers to 199 insurance questions. Next come Tryg Forsikring (38%) and Gjensidige (18%).

Which insurer does AI name first most often in Denmark?

If Skadeforsikring is named first in 21% of answers, more often than any other insurer.

Do ChatGPT and Google AI Mode recommend the same insurers?

Not always. The insurer each engine names most: If Skadeforsikring on ChatGPT (39%) and If Skadeforsikring on Google AI Mode (48%).

How was this study made?

We asked ChatGPT and Google AI Mode the same 199 questions people in Denmark ask about insurance, in Danish, on October 18, 2026: 398 answers in all. An insurer counts when the answer names it; every question has the same weight on every engine.

Where can I get the full report?

Free with a work email at https://reaudit.io/rankings/studies/insurance/denmark#full-report: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF.

How can an insurer appear more often in AI answers?

AI engines name the insurers that the pages they read and cite name: your own pages, comparison sites, news and official sources. Answer buyers’ questions clearly on your site, be present on the sites AI cites in your market, and track the questions that matter on every engine.

METHOD

How this study was made.

Period
October 18, 2026
Questions
199 questions in 8 topics, written the way people in Denmark search
Engines
ChatGPT, Google AI Mode
Answers
398
Counting
A brand counts when the answer names it. Every question has the same weight on every engine; repeated runs of a question are averaged. Comparison sites, brokers and public bodies are measured too, but ranked separately from insurers.
  • Car and motorbike insurance · 25
  • Home insurance · 25
  • Health insurance · 25
  • Life, savings and pensions · 25
  • Business insurance · 24
  • Travel, pets and other cover · 25
  • Comparing insurers · 25
  • Claims and customer service · 25
  • Hvilken bilforsikring er billigst for en 18-årig, der lige har fået kørekort?Car and motorbike insurance
  • Hvilken indboforsikring er billigst for en studerende i en lejlighed i København?Home insurance
  • Hvilken sundhedsforsikring giver hurtigst adgang til speciallæge?Health insurance
  • Hvilket pensionsselskab har de laveste omkostninger i ÅOP?Life, savings and pensions
  • Hvilken erhvervsforsikring er billigst for en enkeltmandsvirksomhed inden for IT-rådgivning?Business insurance
  • Hvilken rejseforsikring er bedst til en familie, der skal på ferie uden for Europa?Travel, pets and other cover
  • Hvad er det bedste forsikringsselskab i Danmark?Comparing insurers
  • Hvilket forsikringsselskab udbetaler erstatning hurtigst?Claims and customer service

How to cite: Reaudit, Insurance AI Visibility Study — Denmark, edition 1 (October 18, 2026). https://reaudit.io/rankings/studies/insurance/denmark

YOUR BRAND

See where your brand stands in AI answers.

Reaudit tracks the questions your buyers ask on every AI engine, with your competitors and the sources AI cites.

Track your brand Talk to us
OTHER MARKETS

Read the study for another country.