Which insurers AI recommends in Latvia

We asked ChatGPT and Google AI Mode the 198 questions people in Latvia ask about insurance, 396 answers in all. If Apdrošināšana, BTA, and Balta apdrošināšana are the insurers AI names most.

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INSURANCE AI VISIBILITY STUDY · LATVIA

Who AI recommends among insurers.

Edition 1 · October 18, 2026

Every figure on this page comes from answers given on one day, to the same questions, asked in Latvian on each engine.

198buyer questions
396AI answers analysed
2AI engines
11insurers tracked

Short answer: If Apdrošināšana is the insurer AI recommends most in Latvia: ChatGPT and Google AI Mode name it in 46% of answers to 198 insurance questions. Next come BTA (46%) and Balta apdrošināšana (45%).

The full report is free with a work email: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF. Open the full report.

KEY FINDINGS

What AI tells people in Latvia.

  1. If Apdrošināšana is the insurer AI names most: it appears in 46% of answers.
  2. If Apdrošināšana, BTA, and Balta apdrošināšana together take 56% of all insurer mentions.
  3. If Apdrošināšana is also the insurer AI names first most often, in 20% of answers.
  4. The engines disagree on the leader: If Apdrošināšana on ChatGPT (42%) and Balta apdrošināšana on Google AI Mode (58%).
  5. Balta apdrošināšana appears in 58% of Google AI Mode answers but only 33% of ChatGPT answers.
TOP 10

The insurers AI names most often.

Visibility is the share of answers that name the brand, averaged over every question and engine. Share of voice is the brand’s share of all mentions.

01If Apdrošināšanashare of voice 19%46%
02BTAshare of voice 19%46%
03Balta apdrošināšanashare of voice 18%45%
04ERGOshare of voice 16%39%
05Compensashare of voice 11%27%
06Gjensidigeshare of voice 7.6%19%
07Balciashare of voice 5.1%13%
08Baltijas Apdrošināšanas Namsshare of voice 1.4%3.5%
09Swedbank Apdrošināšanashare of voice 1.4%3.5%
10SEB Life and Pension Balticshare of voice 1.2%3%
BY ENGINE

Each engine has its own favourites.

ChatGPT
  1. If Apdrošināšana42%
  2. BTA39%
  3. ERGO34%
  4. Balta apdrošināšana33%
  5. Compensa21%
Google AI Mode
  1. Balta apdrošināšana58%
  2. BTA52%
  3. If Apdrošināšana50%
  4. ERGO45%
  5. Compensa32%

Loading the full report…

QUESTIONS

Frequently asked questions.

Which insurer does AI recommend most in Latvia?

If Apdrošināšana is the insurer AI recommends most in Latvia: ChatGPT and Google AI Mode name it in 46% of answers to 198 insurance questions. Next come BTA (46%) and Balta apdrošināšana (45%).

Which insurer does AI name first most often in Latvia?

If Apdrošināšana is named first in 20% of answers, more often than any other insurer.

Do ChatGPT and Google AI Mode recommend the same insurers?

Not always. The insurer each engine names most: If Apdrošināšana on ChatGPT (42%) and Balta apdrošināšana on Google AI Mode (58%).

How was this study made?

We asked ChatGPT and Google AI Mode the same 198 questions people in Latvia ask about insurance, in Latvian, on October 18, 2026: 396 answers in all. An insurer counts when the answer names it; every question has the same weight on every engine.

Where can I get the full report?

Free with a work email at https://reaudit.io/rankings/studies/insurance/latvia#full-report: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF.

How can an insurer appear more often in AI answers?

AI engines name the insurers that the pages they read and cite name: your own pages, comparison sites, news and official sources. Answer buyers’ questions clearly on your site, be present on the sites AI cites in your market, and track the questions that matter on every engine.

METHOD

How this study was made.

Period
October 18, 2026
Questions
198 questions in 8 topics, written the way people in Latvia search
Engines
ChatGPT, Google AI Mode
Answers
396
Counting
A brand counts when the answer names it. Every question has the same weight on every engine; repeated runs of a question are averaged. Comparison sites, brokers and public bodies are measured too, but ranked separately from insurers.
  • OCTA, KASKO un motociklu apdrošināšana · 25
  • Mājokļa un īpašuma apdrošināšana · 25
  • Veselības apdrošināšana · 24
  • Dzīvība, uzkrājumi un pensija · 24
  • Apdrošināšana uzņēmumiem · 25
  • Ceļojumi, mājdzīvnieki un cita apdrošināšana · 25
  • Apdrošinātāju salīdzinājums · 25
  • Atlīdzības un klientu apkalpošana · 25
  • Kura apdrošināšanas kompānija piedāvā lētāko OCTA jaunam vadītājam ar tikko iegūtām tiesībām?OCTA, KASKO un motociklu apdrošināšana
  • Kura mājokļa apdrošināšana Latvijā ir labākā dzīvoklim daudzdzīvokļu mājā?Mājokļa un īpašuma apdrošināšana
  • Kura veselības apdrošināšanas polise Latvijā ir labākā par savu naudu?Veselības apdrošināšana
  • Kura dzīvības apdrošināšana Latvijā ir labākā ģimenei ar maziem bērniem?Dzīvība, uzkrājumi un pensija
  • Kurš apdrošinātājs piedāvā labāko īpašuma apdrošināšanu mazam uzņēmumam?Apdrošināšana uzņēmumiem
  • Kura ceļojumu apdrošināšana ir labākā braucienam uz Ēģipti vai Turciju?Ceļojumi, mājdzīvnieki un cita apdrošināšana
  • Kura ir labākā apdrošināšanas kompānija Latvijā pēc klientu vērtējumiem?Apdrošinātāju salīdzinājums
  • Kurš apdrošinātājs Latvijā visātrāk izmaksā atlīdzību?Atlīdzības un klientu apkalpošana

How to cite: Reaudit, Insurance AI Visibility Study — Latvia, edition 1 (October 18, 2026). https://reaudit.io/rankings/studies/insurance/latvia

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