Social Campaigns

A social campaign starts from your AI-visibility data rather than a blank box. Reaudit already tracks which queries answer without mentioning you, which of your pages AI crawlers cite, and which have gone stale. Each of those is a reason to post, and each becomes a draft that says where it came from.

Everything is a draft until you approve it. Nothing reaches a live account without one explicit approval step.

In the app this is Dashboard → Social Media → Campaigns. Over MCP or with the in-app AI agent it is the same four steps, as four tool calls.

Four sources feed the opportunity list. Each carries a why and an angle, which is what the copywriter is actually given — so a draft argues a point rather than describing a topic.

Grounding is everything Reaudit knows about your business, and it is what stops drafts reading like generic marketing. Copy is written from your ideal customer profile, personas, target market, go-to-market strategy and approved knowledge base.

The Grounding panel on the Campaigns tab shows what is present and what is missing. Thin grounding is the single most common cause of bland drafts.

Grounding interview

Crawling produces accurate but generic grounding. The interview fills the gap crawling cannot: why customers actually choose you, which objections keep coming up, what you refuse to do. It asks one question at a time and writes the answers up as a Knowledge Studio document.

/dashboard/assistant?skill=grounding-interview

Also reachable from the Grounding panel and from Knowledge Studio. The result is saved as a draft document tagged agent://interview — only approved documents enter retrieval, so nothing captured in an interview becomes grounding without your sign-off. Review, edit or delete it in Knowledge Studio before approving.

Select up to 10 opportunities at a time, choose your channels, and click Create. Each opportunity produces one draft per target platform, written to that platform's length and conventions.

The same thing over MCP or the in-app agent:

list_content_opportunities(projectId: "…")
create_social_campaign(
  opportunityIds: ["…", "…"],
  platforms: ["linkedin", "facebook"],
  tone: "professional"
)

How to ask for one

There are two moments to decide, and they give you different options.

Images are generated at your project's default quality, in each platform's native frame. Instagram's 4:5 is produced by generating 2:3 and centre-cropping, and the prompt is told about the crop so the subject survives it.

Art direction

Before any image is generated, a short visual brief is written from the same grounding the copy uses — so the picture is about your customer, not a stock abstraction. You steer it with art direction in project settings: plain language, up to 600 characters, applied to every image on the project.

Two things are refused automatically: text as the subject (screens of code, logs, spreadsheets — models render unreadable pseudo-glyphs, the clearest tell of a generated image), and the usual glowing-dashboard, circuit-board, floating-hologram clichés.

Carousels

Set Slides to between 3 and 8 and the campaign plans a sequence instead of a single picture. Each slide gets its own scene brief and is told what its neighbours are, so the set reads as one story.

A full editor for post images: templates, text, shapes, your brand palette, and a Library tab holding every image you have generated, uploaded or saved as a brand reference. Click any of them to place it on the canvas at its true aspect ratio.

Open it from Edit in studio on a draft that already has an image, or Design one on a draft that does not — which opens on templates and your library rather than an empty canvas.

Approval covers a whole campaign, so every draft has its own controls — one weak draft never means starting over.

Regenerating always bypasses the image cache, so you never get handed back the exact image you just rejected. Each draft also shows what it was written from — for a visibility gap, the query and the engines that ignored you.

Approve is the only irreversible control on the screen. It schedules every remaining draft, spaced by the interval you choose (60 minutes by default) so a campaign does not arrive as a burst.

approve_social_campaign(campaignId: "…", spacingMinutes: 60)

Publishing runs on a cron worker. If it is briefly offline, posts go out on the next cycle rather than being lost.

Engagement is pulled back from each platform every six hours and shown on the Analytics tab — likes, comments, shares and reach where the platform exposes it. Available over MCP as get_social_analytics.

When a fetch fails it now says why, in plain language, rather than reporting zero. A 401 or 403 almost always means the connection is missing an analytics scope and needs reconnecting.

Text generation is cheap; images are the real cost. Prices per image, by quality:

A 5-slide carousel is five images. A 10-draft campaign with images at medium quality is roughly $0.50. This is exactly why images are off by default.