Which insurers AI recommends in Minnesota

We asked ChatGPT and Google AI Mode the 194 questions people in Minnesota ask about insurance, 388 answers in all. State Farm, Auto-Owners Insurance, and Progressive are the insurers AI names most.

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US INSURANCE AI VISIBILITY STUDY, STATE BY STATE · MINNESOTA

Who AI recommends among insurers.

Edition 1 · October 18, 2026

Every figure on this page comes from answers given on one day, to the same questions, asked in English on each engine.

194buyer questions
388AI answers analysed
2AI engines
45insurers tracked

Short answer: State Farm is the insurer AI recommends most in Minnesota: ChatGPT and Google AI Mode name it in 30% of answers to 194 insurance questions. Next come Auto-Owners Insurance (21%) and Progressive (20%).

The full report is free with a work email: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF. Open the full report.

KEY FINDINGS

What AI tells people in Minnesota.

  1. State Farm is the insurer AI names most: it appears in 30% of answers.
  2. State Farm, Auto-Owners Insurance, and Progressive together take 29% of all insurer mentions.
  3. State Farm is also the insurer AI names first most often, in 11% of answers.
  4. Every engine names State Farm most often.
  5. In questions about health insurance & medicare, HealthPartners leads with 56%.
TOP 10

The insurers AI names most often.

Visibility is the share of answers that name the brand, averaged over every question and engine. Share of voice is the brand’s share of all mentions.

01State Farmshare of voice 12%30%
02Auto-Owners Insuranceshare of voice 8.4%21%
03Progressiveshare of voice 8.2%20%
04Travelers Insuranceshare of voice 6.2%15%
05American Family Insuranceshare of voice 5.8%14%
06USAAshare of voice 5.8%14%
07HealthPartnersshare of voice 3.9%9.5%
08GEICOshare of voice 3.8%9.3%
09Blue Cross Blue Shieldshare of voice 3.6%8.8%
10Medicashare of voice 3.1%7.7%
BY ENGINE

Each engine has its own favourites.

ChatGPT
  1. State Farm30%
  2. Auto-Owners Insurance21%
  3. Progressive16%
  4. American Family Insurance15%
  5. Travelers Insurance13%
Google AI Mode
  1. State Farm31%
  2. Progressive25%
  3. Auto-Owners Insurance20%
  4. Travelers Insurance17%
  5. USAA17%

Loading the full report…

QUESTIONS

Frequently asked questions.

Which insurer does AI recommend most in Minnesota?

State Farm is the insurer AI recommends most in Minnesota: ChatGPT and Google AI Mode name it in 30% of answers to 194 insurance questions. Next come Auto-Owners Insurance (21%) and Progressive (20%).

Which insurer does AI name first most often in Minnesota?

State Farm is named first in 11% of answers, more often than any other insurer.

Do ChatGPT and Google AI Mode recommend the same insurers?

Not always. The insurer each engine names most: State Farm on ChatGPT (30%) and State Farm on Google AI Mode (31%).

How was this study made?

We asked ChatGPT and Google AI Mode the same 194 questions people in Minnesota ask about insurance, in English, on October 18, 2026: 388 answers in all. An insurer counts when the answer names it; every question has the same weight on every engine.

Where can I get the full report?

Free with a work email at https://reaudit.io/rankings/studies/insurance-us/minnesota#full-report: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF.

How can an insurer appear more often in AI answers?

AI engines name the insurers that the pages they read and cite name: your own pages, comparison sites, news and official sources. Answer buyers’ questions clearly on your site, be present on the sites AI cites in your market, and track the questions that matter on every engine.

METHOD

How this study was made.

Period
October 18, 2026
Questions
194 questions in 8 topics, written the way people in Minnesota search
Engines
ChatGPT, Google AI Mode
Answers
388
Counting
A brand counts when the answer names it. Every question has the same weight on every engine; repeated runs of a question are averaged. Comparison sites, brokers and public bodies are measured too, but ranked separately from insurers.
  • Car & Motorcycle Insurance · 24
  • Home, Renters & Flood Insurance · 24
  • Health Insurance & Medicare · 24
  • Life Insurance, Disability & Retirement · 25
  • Business Insurance · 23
  • Travel, Pet & Other Cover · 24
  • Comparing Insurers · 25
  • Claims & Customer Service · 25
  • Which insurer has the cheapest full coverage in Minnesota for a 25-year-old?Car & Motorcycle Insurance
  • Which homeowners insurance is best for a first-time buyer in Minnesota?Home, Renters & Flood Insurance
  • Which health insurance company is best for a family on the marketplace in Minnesota?Health Insurance & Medicare
  • Which life insurance company has the cheapest 20-year term for a 35-year-old in Minnesota?Life Insurance, Disability & Retirement
  • Which insurer is best for general liability insurance for a small business in Minnesota?Business Insurance
  • Best travel insurance for an international trip from MinnesotaTravel, Pet & Other Cover
  • What is the best insurance company in Minnesota overall?Comparing Insurers
  • Which insurer pays auto claims the fastest in Minnesota?Claims & Customer Service

How to cite: Reaudit, US Insurance AI Visibility Study, state by state — Minnesota, edition 1 (October 18, 2026). https://reaudit.io/rankings/studies/insurance-us/minnesota

YOUR BRAND

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OTHER MARKETS

Read the study for another country.