Which insurers AI recommends in Wisconsin

We asked ChatGPT and Google AI Mode the 187 questions people in Wisconsin ask about insurance, 374 answers in all. State Farm, American Family Insurance, and Progressive are the insurers AI names most.

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US INSURANCE AI VISIBILITY STUDY, STATE BY STATE · WISCONSIN

Who AI recommends among insurers.

Edition 1 · October 18, 2026

Every figure on this page comes from answers given on one day, to the same questions, asked in English on each engine.

187buyer questions
374AI answers analysed
2AI engines
45insurers tracked

Short answer: State Farm is the insurer AI recommends most in Wisconsin: ChatGPT and Google AI Mode name it in 29% of answers to 187 insurance questions. Next come American Family Insurance (20%) and Progressive (19%).

The full report is free with a work email: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF. Open the full report.

KEY FINDINGS

What AI tells people in Wisconsin.

  1. State Farm is the insurer AI names most: it appears in 29% of answers.
  2. State Farm, American Family Insurance, and Progressive together take 26% of all insurer mentions.
  3. Progressive is the insurer AI names first most often, in 8.8% of answers.
  4. Every engine names State Farm most often.
  5. In questions about business insurance, The Hartford leads with 50%.
TOP 10

The insurers AI names most often.

Visibility is the share of answers that name the brand, averaged over every question and engine. Share of voice is the brand’s share of all mentions.

01State Farmshare of voice 11%29%
02American Family Insuranceshare of voice 7.8%20%
03Progressiveshare of voice 7.3%19%
04Auto-Owners Insuranceshare of voice 6.3%16%
05GEICOshare of voice 6.2%16%
06USAAshare of voice 5.4%14%
07Erie Insuranceshare of voice 5.2%13%
08Nationwide Insuranceshare of voice 3.2%8.3%
09West Bend Insuranceshare of voice 3.2%8.3%
10Travelers Insuranceshare of voice 3.1%8%
BY ENGINE

Each engine has its own favourites.

ChatGPT
  1. State Farm27%
  2. American Family Insurance20%
  3. Auto-Owners Insurance20%
  4. Progressive16%
  5. Erie Insurance15%
Google AI Mode
  1. State Farm31%
  2. Progressive23%
  3. American Family Insurance20%
  4. GEICO18%
  5. USAA16%

Loading the full report…

QUESTIONS

Frequently asked questions.

Which insurer does AI recommend most in Wisconsin?

State Farm is the insurer AI recommends most in Wisconsin: ChatGPT and Google AI Mode name it in 29% of answers to 187 insurance questions. Next come American Family Insurance (20%) and Progressive (19%).

Which insurer does AI name first most often in Wisconsin?

Progressive is named first in 8.8% of answers, more often than any other insurer.

Do ChatGPT and Google AI Mode recommend the same insurers?

Not always. The insurer each engine names most: State Farm on ChatGPT (27%) and State Farm on Google AI Mode (31%).

How was this study made?

We asked ChatGPT and Google AI Mode the same 187 questions people in Wisconsin ask about insurance, in English, on October 18, 2026: 374 answers in all. An insurer counts when the answer names it; every question has the same weight on every engine.

Where can I get the full report?

Free with a work email at https://reaudit.io/rankings/studies/insurance-us/wisconsin#full-report: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF.

How can an insurer appear more often in AI answers?

AI engines name the insurers that the pages they read and cite name: your own pages, comparison sites, news and official sources. Answer buyers’ questions clearly on your site, be present on the sites AI cites in your market, and track the questions that matter on every engine.

METHOD

How this study was made.

Period
October 18, 2026
Questions
187 questions in 8 topics, written the way people in Wisconsin search
Engines
ChatGPT, Google AI Mode
Answers
374
Counting
A brand counts when the answer names it. Every question has the same weight on every engine; repeated runs of a question are averaged. Comparison sites, brokers and public bodies are measured too, but ranked separately from insurers.
  • Car & Motorcycle Insurance · 24
  • Home, Renters & Flood Insurance · 24
  • Health Insurance & Medicare · 24
  • Life Insurance, Disability & Retirement · 24
  • Business Insurance · 23
  • Travel, Pet & Other Cover · 19
  • Comparing Insurers · 25
  • Claims & Customer Service · 24
  • Which insurer has the cheapest full coverage in Wisconsin for a 25-year-old?Car & Motorcycle Insurance
  • Which homeowners insurance is best for a first-time buyer in Wisconsin?Home, Renters & Flood Insurance
  • Which health insurance company is best for a family on the marketplace in Wisconsin?Health Insurance & Medicare
  • Which life insurance company has the cheapest 20-year term for a 35-year-old in Wisconsin?Life Insurance, Disability & Retirement
  • Which insurer is best for general liability insurance for a small business in Wisconsin?Business Insurance
  • Best travel insurance for an international trip from WisconsinTravel, Pet & Other Cover
  • What is the best insurance company in Wisconsin overall?Comparing Insurers
  • Which insurer pays auto claims the fastest in Wisconsin?Claims & Customer Service

How to cite: Reaudit, US Insurance AI Visibility Study, state by state — Wisconsin, edition 1 (October 18, 2026). https://reaudit.io/rankings/studies/insurance-us/wisconsin

YOUR BRAND

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OTHER MARKETS

Read the study for another country.