Which insurers AI recommends in New Jersey

We asked ChatGPT and Google AI Mode the 190 questions people in New Jersey ask about insurance, 380 answers in all. NJM Insurance Group, State Farm, and Progressive are the insurers AI names most.

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US INSURANCE AI VISIBILITY STUDY, STATE BY STATE · NEW JERSEY

Who AI recommends among insurers.

Edition 1 · October 18, 2026

Every figure on this page comes from answers given on one day, to the same questions, asked in English on each engine.

190buyer questions
380AI answers analysed
2AI engines
47insurers tracked

Short answer: NJM Insurance Group is the insurer AI recommends most in New Jersey: ChatGPT and Google AI Mode name it in 30% of answers to 190 insurance questions. Next come State Farm (21%) and Progressive (21%).

The full report is free with a work email: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF. Open the full report.

KEY FINDINGS

What AI tells people in New Jersey.

  1. NJM Insurance Group is the insurer AI names most: it appears in 30% of answers.
  2. NJM Insurance Group, State Farm, and Progressive together take 29% of all insurer mentions.
  3. NJM Insurance Group is also the insurer AI names first most often, in 16% of answers.
  4. Every engine names NJM Insurance Group most often.
  5. In questions about health insurance & medicare, Blue Cross Blue Shield leads with 48%.
TOP 10

The insurers AI names most often.

Visibility is the share of answers that name the brand, averaged over every question and engine. Share of voice is the brand’s share of all mentions.

01NJM Insurance Groupshare of voice 12%30%
02State Farmshare of voice 8.6%21%
03Progressiveshare of voice 8.5%21%
04GEICOshare of voice 8.2%20%
05Travelers Insuranceshare of voice 4.9%12%
06USAAshare of voice 4.6%11%
07Blue Cross Blue Shieldshare of voice 4.4%11%
08Chubbshare of voice 4%10%
09Allstateshare of voice 3.6%8.9%
10Amicashare of voice 3.6%8.9%
BY ENGINE

Each engine has its own favourites.

ChatGPT
  1. NJM Insurance Group30%
  2. GEICO21%
  3. Progressive20%
  4. State Farm18%
  5. Travelers Insurance12%
Google AI Mode
  1. NJM Insurance Group29%
  2. State Farm25%
  3. Progressive23%
  4. GEICO20%
  5. USAA15%

Loading the full report…

QUESTIONS

Frequently asked questions.

Which insurer does AI recommend most in New Jersey?

NJM Insurance Group is the insurer AI recommends most in New Jersey: ChatGPT and Google AI Mode name it in 30% of answers to 190 insurance questions. Next come State Farm (21%) and Progressive (21%).

Which insurer does AI name first most often in New Jersey?

NJM Insurance Group is named first in 16% of answers, more often than any other insurer.

Do ChatGPT and Google AI Mode recommend the same insurers?

Not always. The insurer each engine names most: NJM Insurance Group on ChatGPT (30%) and NJM Insurance Group on Google AI Mode (29%).

How was this study made?

We asked ChatGPT and Google AI Mode the same 190 questions people in New Jersey ask about insurance, in English, on October 18, 2026: 380 answers in all. An insurer counts when the answer names it; every question has the same weight on every engine.

Where can I get the full report?

Free with a work email at https://reaudit.io/rankings/studies/insurance-us/new-jersey#full-report: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF.

How can an insurer appear more often in AI answers?

AI engines name the insurers that the pages they read and cite name: your own pages, comparison sites, news and official sources. Answer buyers’ questions clearly on your site, be present on the sites AI cites in your market, and track the questions that matter on every engine.

METHOD

How this study was made.

Period
October 18, 2026
Questions
190 questions in 8 topics, written the way people in New Jersey search
Engines
ChatGPT, Google AI Mode
Answers
380
Counting
A brand counts when the answer names it. Every question has the same weight on every engine; repeated runs of a question are averaged. Comparison sites, brokers and public bodies are measured too, but ranked separately from insurers.
  • Car & Motorcycle Insurance · 24
  • Home, Renters & Flood Insurance · 25
  • Health Insurance & Medicare · 25
  • Life Insurance, Disability & Retirement · 24
  • Business Insurance · 22
  • Travel, Pet & Other Cover · 21
  • Comparing Insurers · 25
  • Claims & Customer Service · 24
  • Which insurer has the cheapest full coverage in New Jersey for a 25-year-old?Car & Motorcycle Insurance
  • Which homeowners insurance is best for a first-time buyer in New Jersey?Home, Renters & Flood Insurance
  • Which health insurance company is best for a family on the marketplace in New Jersey?Health Insurance & Medicare
  • Which life insurance company has the cheapest 20-year term for a 35-year-old in New Jersey?Life Insurance, Disability & Retirement
  • Which insurer is best for general liability insurance for a small business in New Jersey?Business Insurance
  • Best travel insurance for an international trip from New JerseyTravel, Pet & Other Cover
  • What is the best insurance company in New Jersey overall?Comparing Insurers
  • Which insurer pays auto claims the fastest in New Jersey?Claims & Customer Service

How to cite: Reaudit, US Insurance AI Visibility Study, state by state — New Jersey, edition 1 (October 18, 2026). https://reaudit.io/rankings/studies/insurance-us/new-jersey

YOUR BRAND

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OTHER MARKETS

Read the study for another country.