Which insurers AI recommends in Montana

We asked ChatGPT and Google AI Mode the 192 questions people in Montana ask about insurance, 384 answers in all. State Farm, USAA, and Progressive are the insurers AI names most.

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US INSURANCE AI VISIBILITY STUDY, STATE BY STATE · MONTANA

Who AI recommends among insurers.

Edition 1 · October 18, 2026

Every figure on this page comes from answers given on one day, to the same questions, asked in English on each engine.

192buyer questions
384AI answers analysed
2AI engines
44insurers tracked

Short answer: State Farm is the insurer AI recommends most in Montana: ChatGPT and Google AI Mode name it in 34% of answers to 192 insurance questions. Next come USAA (22%) and Progressive (21%).

The full report is free with a work email: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF. Open the full report.

KEY FINDINGS

What AI tells people in Montana.

  1. State Farm is the insurer AI names most: it appears in 34% of answers.
  2. State Farm, USAA, and Progressive together take 34% of all insurer mentions.
  3. State Farm is also the insurer AI names first most often, in 16% of answers.
  4. Every engine names State Farm most often.
  5. In questions about health insurance & medicare, Blue Cross Blue Shield leads with 63%.
TOP 10

The insurers AI names most often.

Visibility is the share of answers that name the brand, averaged over every question and engine. Share of voice is the brand’s share of all mentions.

01State Farmshare of voice 15%34%
02USAAshare of voice 9.9%22%
03Progressiveshare of voice 9.4%21%
04GEICOshare of voice 7%16%
05Blue Cross Blue Shieldshare of voice 5.4%12%
06Farmersshare of voice 5.3%12%
07Nationwide Insuranceshare of voice 5.2%12%
08Chubbshare of voice 3.6%8.1%
09Allstateshare of voice 3.5%7.8%
10The Hartfordshare of voice 3.1%7%
BY ENGINE

Each engine has its own favourites.

ChatGPT
  1. State Farm30%
  2. USAA22%
  3. Progressive18%
  4. GEICO16%
  5. Nationwide Insurance16%
Google AI Mode
  1. State Farm38%
  2. Progressive25%
  3. USAA22%
  4. GEICO16%
  5. Blue Cross Blue Shield14%

Loading the full report…

QUESTIONS

Frequently asked questions.

Which insurer does AI recommend most in Montana?

State Farm is the insurer AI recommends most in Montana: ChatGPT and Google AI Mode name it in 34% of answers to 192 insurance questions. Next come USAA (22%) and Progressive (21%).

Which insurer does AI name first most often in Montana?

State Farm is named first in 16% of answers, more often than any other insurer.

Do ChatGPT and Google AI Mode recommend the same insurers?

Not always. The insurer each engine names most: State Farm on ChatGPT (30%) and State Farm on Google AI Mode (38%).

How was this study made?

We asked ChatGPT and Google AI Mode the same 192 questions people in Montana ask about insurance, in English, on October 18, 2026: 384 answers in all. An insurer counts when the answer names it; every question has the same weight on every engine.

Where can I get the full report?

Free with a work email at https://reaudit.io/rankings/studies/insurance-us/montana#full-report: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF.

How can an insurer appear more often in AI answers?

AI engines name the insurers that the pages they read and cite name: your own pages, comparison sites, news and official sources. Answer buyers’ questions clearly on your site, be present on the sites AI cites in your market, and track the questions that matter on every engine.

METHOD

How this study was made.

Period
October 18, 2026
Questions
192 questions in 8 topics, written the way people in Montana search
Engines
ChatGPT, Google AI Mode
Answers
384
Counting
A brand counts when the answer names it. Every question has the same weight on every engine; repeated runs of a question are averaged. Comparison sites, brokers and public bodies are measured too, but ranked separately from insurers.
  • Car & Motorcycle Insurance · 24
  • Home, Renters & Flood Insurance · 25
  • Health Insurance & Medicare · 24
  • Life Insurance, Disability & Retirement · 24
  • Business Insurance · 22
  • Travel, Pet & Other Cover · 23
  • Comparing Insurers · 25
  • Claims & Customer Service · 25
  • Which insurer has the cheapest full coverage in Montana for a 25-year-old?Car & Motorcycle Insurance
  • Which homeowners insurance is best for a first-time buyer in Montana?Home, Renters & Flood Insurance
  • Which health insurance company is best for a family on the marketplace in Montana?Health Insurance & Medicare
  • Which life insurance company has the cheapest 20-year term for a 35-year-old in Montana?Life Insurance, Disability & Retirement
  • Which insurer is best for general liability insurance for a small business in Montana?Business Insurance
  • Best travel insurance for an international trip from MontanaTravel, Pet & Other Cover
  • What is the best insurance company in Montana overall?Comparing Insurers
  • Which insurer pays auto claims the fastest in Montana?Claims & Customer Service

How to cite: Reaudit, US Insurance AI Visibility Study, state by state — Montana, edition 1 (October 18, 2026). https://reaudit.io/rankings/studies/insurance-us/montana

YOUR BRAND

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OTHER MARKETS

Read the study for another country.