Which insurers AI recommends in Indiana

We asked ChatGPT and Google AI Mode the 191 questions people in Indiana ask about insurance, 382 answers in all. State Farm, Progressive, and Auto-Owners Insurance are the insurers AI names most.

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US INSURANCE AI VISIBILITY STUDY, STATE BY STATE · INDIANA

Who AI recommends among insurers.

Edition 1 · October 18, 2026

Every figure on this page comes from answers given on one day, to the same questions, asked in English on each engine.

191buyer questions
382AI answers analysed
2AI engines
46insurers tracked

Short answer: State Farm is the insurer AI recommends most in Indiana: ChatGPT and Google AI Mode name it in 28% of answers to 191 insurance questions. Next come Progressive (24%) and Auto-Owners Insurance (18%).

The full report is free with a work email: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF. Open the full report.

KEY FINDINGS

What AI tells people in Indiana.

  1. State Farm is the insurer AI names most: it appears in 28% of answers.
  2. State Farm, Progressive, and Auto-Owners Insurance together take 26% of all insurer mentions.
  3. State Farm is also the insurer AI names first most often, in 9.2% of answers.
  4. Every engine names State Farm most often.
  5. In questions about car & motorcycle insurance, Progressive leads with 71%.
TOP 10

The insurers AI names most often.

Visibility is the share of answers that name the brand, averaged over every question and engine. Share of voice is the brand’s share of all mentions.

01State Farmshare of voice 11%28%
02Progressiveshare of voice 8.8%24%
03Auto-Owners Insuranceshare of voice 6.6%18%
04GEICOshare of voice 6.3%17%
05USAAshare of voice 6.1%16%
06Allstateshare of voice 4.3%12%
07Elevance Healthshare of voice 4.3%12%
08Erie Insuranceshare of voice 4.2%11%
09Indiana Farm Bureau Insuranceshare of voice 3.5%9.4%
10Nationwide Insuranceshare of voice 3.4%9.2%
BY ENGINE

Each engine has its own favourites.

ChatGPT
  1. State Farm27%
  2. Progressive24%
  3. Auto-Owners Insurance20%
  4. GEICO19%
  5. USAA12%
Google AI Mode
  1. State Farm29%
  2. Progressive24%
  3. USAA20%
  4. Auto-Owners Insurance16%
  5. GEICO15%

Loading the full report…

QUESTIONS

Frequently asked questions.

Which insurer does AI recommend most in Indiana?

State Farm is the insurer AI recommends most in Indiana: ChatGPT and Google AI Mode name it in 28% of answers to 191 insurance questions. Next come Progressive (24%) and Auto-Owners Insurance (18%).

Which insurer does AI name first most often in Indiana?

State Farm is named first in 9.2% of answers, more often than any other insurer.

Do ChatGPT and Google AI Mode recommend the same insurers?

Not always. The insurer each engine names most: State Farm on ChatGPT (27%) and State Farm on Google AI Mode (29%).

How was this study made?

We asked ChatGPT and Google AI Mode the same 191 questions people in Indiana ask about insurance, in English, on October 18, 2026: 382 answers in all. An insurer counts when the answer names it; every question has the same weight on every engine.

Where can I get the full report?

Free with a work email at https://reaudit.io/rankings/studies/insurance-us/indiana#full-report: every question with the insurers each engine named, the sites AI cites and the data as CSV and PDF.

How can an insurer appear more often in AI answers?

AI engines name the insurers that the pages they read and cite name: your own pages, comparison sites, news and official sources. Answer buyers’ questions clearly on your site, be present on the sites AI cites in your market, and track the questions that matter on every engine.

METHOD

How this study was made.

Period
October 18, 2026
Questions
191 questions in 8 topics, written the way people in Indiana search
Engines
ChatGPT, Google AI Mode
Answers
382
Counting
A brand counts when the answer names it. Every question has the same weight on every engine; repeated runs of a question are averaged. Comparison sites, brokers and public bodies are measured too, but ranked separately from insurers.
  • Car & Motorcycle Insurance · 24
  • Home, Renters & Flood Insurance · 23
  • Health Insurance & Medicare · 25
  • Life Insurance, Disability & Retirement · 23
  • Business Insurance · 23
  • Travel, Pet & Other Cover · 23
  • Comparing Insurers · 25
  • Claims & Customer Service · 25
  • Which insurer has the cheapest full coverage in Indiana for a 25-year-old?Car & Motorcycle Insurance
  • Which homeowners insurance is best for a first-time buyer in Indiana?Home, Renters & Flood Insurance
  • Which health insurance company is best for a family on the marketplace in Indiana?Health Insurance & Medicare
  • Which life insurance company has the cheapest 20-year term for a 35-year-old in Indiana?Life Insurance, Disability & Retirement
  • Which insurer is best for general liability insurance for a small business in Indiana?Business Insurance
  • Best travel insurance for an international trip from IndianaTravel, Pet & Other Cover
  • What is the best insurance company in Indiana overall?Comparing Insurers
  • Which insurer pays auto claims the fastest in Indiana?Claims & Customer Service

How to cite: Reaudit, US Insurance AI Visibility Study, state by state — Indiana, edition 1 (October 18, 2026). https://reaudit.io/rankings/studies/insurance-us/indiana

YOUR BRAND

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OTHER MARKETS

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