Best AI Visibility Tools 2026: Honest Comparison of Features, Pricing, and AI Engine Coverage

In 2026 the most reliable way to boost online presence is to pick a tool that tracks the right AI engines, gives actionable insights, and fits your budget – not just the flashiest dashboard.

Why AI Visibility Matters in 2026

AI-driven search experiences, from Google AI Overviews to ChatGPT style assistants are reshaping how consumers discover brands across Europe and beyond. As more users turn to conversational AI for product research and recommendations, brands that appear in these AI generated responses gain a significant competitive advantage in organic traffic and trust.

Methodology & Scoring Framework

We evaluated eight platforms that claim AI visibility monitoring capabilities. Each tool was scored on four pillars:

• AI Engine Coverage – number and relevance of LLMs and answer engines tracked.

• Feature Depth – real time alerts, competitor benchmarking, GEO scoring, and integration hooks.

• Pricing Transparency – verified start up pricing from official price pages (February 2026).

• Enterprise-Ready Controls – compliance certifications, GDPR readiness, multi-CMS bot tracking, and API access.

Data sources include vendor documentation, official pricing pages, and user-review aggregates (G2, Capterra) as of February 2026.

Tool-by-Tool Breakdown

1. Reaudit

• What it does best: Broadest AI engine coverage (11 engines) combined with a GEO-scored content factory and end-to-end workflow from tracking to publishing, to optimising with deep conversation analysis.

• AI engines tracked: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Microsoft Copilot, Claude, Grok, DeepSeek, Meta AI, and Mistral.

• Pricing: €50/month (Starter), €250/month (Professional), custom enterprise.

• Unique features: MCP server (88 tools for AI assistant integration), multi-CMS bot tracking (React, WordPress, Webflow, Wix), GTM (go to market) strategy builder with deep research, content factory with GEO scoring, ChatGPT fanout query capture, GDPR-ready.

• Limitations: Newer platform still building brand awareness; Starter plan limited to 3 AI engines.

2. Profound

• What it does best: Enterprise-level AI engine coverage (10+ engines) and granular prompt-level visibility scoring with deep conversation analysis.

• AI engines tracked: ChatGPT, Google AI Overviews, Google Gemini, Perplexity, Microsoft Copilot, Claude, Meta AI, Grok, DeepSeek, and Amazon Rufus.

• Pricing: $99/month (Starter, ChatGPT only), $399/month (Growth, 4–5 models), custom enterprise pricing.

• Unique features: Conversation Explorer, AI content creation tools (Growth plan+), persona-based tracking (Enterprise), SOC 2 Type II certified, integrations with AWS, Cloudflare, and Netlify.

• Limitations: Many advanced features locked behind higher tiers; steep onboarding for SMBs.

3. Semrush AI Visibility Toolkit

• What it does best: Seamless integration with existing Semrush SEO workflow and AI-prioritized audit recommendations.

• AI engines tracked: ChatGPT, Perplexity, Google Gemini, Google AI Overviews, Google AI Mode.

• Pricing: $99/month standalone AI Visibility Toolkit (1 domain, 25 prompts). Semrush One bundles SEO + AI starting at $199/month.

• Unique features: AI Visibility Score dashboard, prompt research, competitor research, brand performance analysis, content gap identification.

• Limitations: Five AI platforms; add-on costs scale quickly ($99/domain, $99/user, $60/50 extra prompts).

4. Ahrefs Brand Radar

• What it does best: Massive prompt database (190M+ monthly prompts) with brand mention detection across AI chat interfaces, YouTube, and Reddit.

• AI engines tracked: Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini, Microsoft Copilot (6 indexes).

• Pricing: $199/month per AI index or $699/month for all 6 indexes. Requires base Ahrefs subscription (from $129/month Lite).

• Unique features: Search-backed prompts from 110B keyword database, traffic-attributed brand mentions, Share of Voice metrics, YouTube and Reddit tracking.

• Limitations: No native GEO scoring; expensive for agencies at scale ($828+/month for full access); no Claude or Grok tracking.

5. Peec AI

• What it does best: Affordable competitor-level visibility benchmarking with unlimited team seats on all plans.

• AI engines tracked: ChatGPT, Google AI Overviews, Perplexity, DeepSeek. Additional platforms (Gemini, AI Mode, Claude) available as paid add-ons.

• Pricing: $89/month (Starter, 25 prompts), $199/month (Pro, 100 prompts), $499/month (Enterprise, 300+ prompts).

• Unique features: Quick-setup dashboard, unlimited seats on all plans, Looker Studio connector, AI-suggested prompts with search volumes.

• Limitations: Core tracking limited to 3 platforms without add-ons; primarily monitoring-focused with limited optimization guidance.

6. Otterly.ai

• What it does best: Agency-friendly prompt tracking with GEO audits and workspace management.

• AI engines tracked: ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot. Gemini and Google AI Mode available as add-ons.

• Pricing: $29/month (Lite, 15 prompts), $189/month (Standard, 100 prompts), $489/month (Premium, 400 prompts). Enterprise custom.

• Unique features: GEO audit (1,000–10,000 audits/month by tier), multi-client workspaces, Looker Studio connector, prompt-limit control per tier.

• Limitations: Tiered prompt caps can restrict large campaigns; Gemini and AI Mode tracking cost extra.

7. SE Ranking / SE Visible

• What it does best: Integrated SEO + AI visibility reporting backed by 13+ years of SEO data infrastructure.

• AI engines tracked: ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini.

• Pricing: SE Visible standalone: $189/month (Core, 450 prompts), $355/month (Plus, 1,000 prompts), $519/month (Max). SE Ranking AI Search add-on from $89/month.

• Unique features: Source analysis, sentiment tracking, competitor benchmarking, unlimited user seats, SE Ranking integration for tactical SEO execution.

• Limitations: Weekly data refresh (not daily); some platforms still listed as "coming soon" on SE Visible.

8. seoClarity

• What it does best: Data-warehouse-style AI visibility analytics for Fortune-500 brands.

• AI engines tracked: ChatGPT, Google Gemini, Perplexity, Microsoft Copilot.

• Pricing: Custom (enterprise-only).

• Unique features: AI-driven anomaly detection, predictive visibility modeling, API-first architecture.

• Limitations: Complexity – requires data-engineering resources; not accessible to SMBs.

Feature Comparison Table

Actionable Takeaways

• Map your AI engine priority. If you need coverage beyond ChatGPT and Google, Reaudit or Profound offer the broadest multi-engine tracking.

• Budget vs. depth trade-off. For teams under $100/month, Reaudit Starter and Otterly.ai deliver solid tracking. Peec AI offers strong benchmarking at $89/month.

• Leverage GEO scoring. Reaudit and Otterly.ai offer built-in GEO scoring to help optimize content for AI citation.

• Plan for compliance. If you handle regulated data, Profound offers SOC 2 Type II certification.

How to Choose the Right Tool for Your Business

Conclusion & Next Steps

AI visibility is no longer a niche metric; it directly drives traffic, leads, and brand trust. Pick a platform that aligns with your engine focus, budget, and compliance needs, then set up automated alerts and a quarterly visibility audit. For a hands-on trial, request Reaudit's free AI SEO Audit or explore the AI Brand Visibility Report to see where you stand today.

FAQ

What is an AI visibility score?
An AI visibility score quantifies how often a brand appears in AI-generated answers across tracked engines, weighted by relevance and citation quality. See Reaudit's definition here.

Which tool tracks the most AI engines?
Reaudit covers 11 engines, the highest count among the evaluated tools, closely followed by Profound (10+).

Do these platforms integrate with Google Analytics 4?
Reaudit, Semrush and Ahrefs offer GA4 integration. Other platforms rely on data exports or Looker Studio connectors.

Can I monitor AI visibility for multiple languages?
Yes. Reaudit, Profound and Peec AI (115+ languages) provide multilingual monitoring. Semrush and Ahrefs offer multi-region tracking across supported markets.

Is there a free tier to test AI visibility?
Reaudit offers a free AI SEO audit tool and a brand visibility report. Ahrefs Brand Radar has a free tier for basic research. Otterly.ai and SE Visible offer free trials.