Quarterly AI Visibility Benchmark Report – Exclusive Data Insights

The latest quarterly AI visibility benchmark report delivers exclusive data that quantifies how EMEA brands appear across generative AI search platforms, revealing a widening visibility gap and offering concrete actions to improve AI discoverability this quarter.

Market Context: Why AI Visibility Matters Today

AI assistants such as ChatGPT, Gemini, and Copilot now reach 36% of desktop users and 24% of mobile users in Europe, according to Comscore’s 2025 AI Intelligence Report. More than 30% of desktop Google searches display an AI Overview, turning AI‑generated summaries into a default entry point for information discovery. Simultaneously, SimilarWeb reports a 76% year‑over‑year increase in monthly visits to generative AI platforms, with 1.1 billion referral visits generated in June 2025 alone.

AI as the New Discovery Layer

Baruch Toledano of Similarweb states, “Gen AI is the new discovery layer, and now it’s measurable.” This shift means brands must track not only traditional SERP rankings but also their presence in AI answers, citation mix, and share of voice across multiple AI surfaces.

The Visibility Gap: Data Highlights

Despite the rapid adoption of AI, only 16% of EMEA brands actively monitor their AI search visibility. Enterprise AI spend is projected to hit $644 billion in 2025, yet 69% of technology leaders admit they have lost visibility into their AI infrastructure. Gartner predicts a 25% decline in classic query volume by 2026 as users migrate to AI‑first experiences.

Key Benchmark Figures

• AI referral traffic currently represents just over 1% of total web visits, growing by roughly one percentage point per month (Conductor, 2026).

• 90% of AI visibility is driven by earned media citations, not owned content.

• Conversion rates from AI referrals sit at ~7%, demonstrating that AI‑driven discovery is a revenue‑impacting channel.

Exclusive Quarterly AI Visibility Benchmark Report – What It Shows

Reaudit’s proprietary index adds an exclusive AI visibility benchmark for the quarter, delivering granular insights across six major AI platforms: ChatGPT, Gemini, Perplexity, Claude, Copilot, and vertical assistants. The report includes:

Presence Rate & Share of Voice

Average presence rate across the EMEA region stands at 23% for travel, 19% for retail, and 15% for SaaS. Brands that rank in the top three on Google but lack AI citations see a 12‑point drop in AI share of voice.

Citation Mix Analysis

Earned media accounts for 73% of citations, while owned pages contribute only 18%. Brands that proactively earn mentions from industry publications experience a 34% uplift in AI‑driven traffic compared with those relying solely on owned content.

Quarter‑over‑Quarter Trends

From Q3 2025 to Q4 2025, AI visibility improved by an average of 4.2 points for brands that implemented Reaudit’s Generative Engine Optimization (GEO) recommendations. Conversely, non‑optimised competitors saw a 1.8‑point decline.

Actionable Steps for EMEA Marketers

To close the visibility gap, marketers should adopt a four‑pillar strategy:

1. Audit Citations: Use Reaudit’s real‑time monitoring to identify missing brand mentions across AI surfaces.

2. Earn High‑Authority References: Pursue placements in industry‑specific publications that AI models frequently cite.

3. Structure Content for AI: Implement schema markup, concise headings, and FAQ blocks to improve excerpt generation.

4. Measure Impact: Track quarterly AI visibility benchmark insights to gauge traffic lift and conversion quality.

Conclusion – Leverage the Exclusive Quarterly AI Visibility Benchmark Insights

With AI becoming the primary discovery layer for European consumers, the latest quarterly AI visibility benchmark report provides the only independent, data‑driven view of how your brand performs across generative search engines. By acting on the benchmark’s insights, EMEA brands can transform invisibility into a competitive advantage and capture the growing AI‑driven purchase intent.

Frequently Asked Questions

What is a quarterly AI visibility benchmark report?

A quarterly AI visibility benchmark report quantifies how brands appear in AI‑generated answers across major generative platforms, offering metrics such as presence rate, share of voice, and citation mix.

Why is AI visibility important for EMEA brands?

AI assistants now reach over a third of desktop users in Europe and drive more than one billion referral visits per month, making AI visibility a critical driver of traffic and conversions.

How does Reaudit collect AI visibility data?

Reaudit continuously crawls AI answer engines, extracts citation sources, and maps them to your brand’s owned and earned assets, providing real‑time dashboards.

What distinguishes the exclusive AI visibility benchmark for the quarter?

Our benchmark combines proprietary crawl data with market‑wide statistics from Comscore, SimilarWeb, and Conductor, delivering a unique, actionable snapshot that competitors cannot replicate.

Can the benchmark help improve SEO performance?

Yes. By revealing gaps between traditional SERP rankings and AI citations, the benchmark guides content optimisation that benefits both SEO and AI discoverability.

How often should I review my AI visibility metrics?

Quarterly reviews align with market shifts and provide enough data to identify trends while allowing timely optimisation.

What industries see the highest AI visibility growth?

Travel, retail, and SaaS sectors show the strongest quarterly AI visibility gains, driven by high consumer intent and frequent AI‑driven research.

Is there a ROI calculator for AI visibility investments?

Reaudit offers a built‑in ROI model that correlates AI citation improvements with traffic uplift and conversion uplift, helping justify budget allocations.