Intelligence That Drives Decisions
Comprehensive market analysis, competitive positioning, citation tracking, and strategic insights in visual, executive-ready reports that prove ROI.
Transform Data Into Strategic Intelligence
Reporting & Analytics transforms raw AI search data into strategic intelligence. With advanced visualizations, market analysis frameworks, competitive matrices, and executive dashboards, you gain the insights needed to demonstrate value, guide strategy, and dominate your category in AI-powered search.
Market Analysis Dashboard
Comprehensive view of your competitive landscape
Industry Landscape Overview
- Total Addressable Market (TAM): AI search volume for your category
- Market Share Estimation: Your AI visibility vs. total opportunity
- Growth Trends: Month-over-month and year-over-year changes
- Seasonal Patterns: Predictable fluctuations in AI query volume
- Emerging Topics: New subjects gaining AI search traction
- Declining Topics: Areas losing AI visibility importance
Category Analysis
- Top 10 Brands: Most cited companies in your space
- Share of Voice Distribution: Pie chart of AI mention percentages
- Citation Velocity: Rate of change in brand mentions
- New Entrants: Brands gaining unexpected AI visibility
- Market Concentration: Top 3-5 brands dominate or fragmented
- Geographic Distribution: Where different brands lead regionally
Trend Intelligence
- Rising Queries: Questions increasing in AI search volume
- Topic Momentum: Subjects gaining citation frequency
- Format Shifts: Video vs. article vs. podcast preferences
- Platform Shifts: Which AI engines users prefer
- Seasonal Forecasting: Predicted peaks in relevant topics
- Macro Trends: Broader industry movements affecting AI search
Citation Analytics
Monitor every mention with precision quality metrics
Comprehensive Citation Tracking
- Total Citations: Overall count of brand mentions
- Citation Rank Distribution: How often you're 1st, 2nd, 3rd source
- Platform Breakdown: Citations by ChatGPT, Perplexity, Gemini, etc.
- Source URL Analysis: Which of your pages get cited most
- Quote Extraction: Exact language AI uses about you
- Context Analysis: Positive, neutral, negative framing
Citation Quality Metrics
- Authority Score: Weighted by citing source credibility
- Relevance Rating: How well citation matches user intent
- Conversion Likelihood: High-intent vs. informational queries
- Competitive Context: Whether cited alone or with competitors
- Recency: How current the cited information is
- Depth: Superficial mention vs. detailed discussion
Citation Source Analysis
- Primary Sources: Wikipedia, news, blogs, reviews, forums
- Domain Authority: DA/DR of sites AI cites about you
- Content Types: Articles, videos, podcasts, social posts
- Publication Velocity: How quickly new sources emerge
- Geographic Origin: Regional variation in citing sources
- Update Frequency: How often sources refresh content
Historical Trends
- Citation Growth: Month-over-month changes
- Platform Shifts: Which AI engines cite you more/less
- Topic Evolution: What subjects you're associated with
- Seasonal Patterns: Predictable citation fluctuations
- Campaign Impact: Attribution to specific marketing initiatives
- Competitive Dynamics: How competitor actions affect citations
SWOT Analysis Framework
AI-powered strategic analysis with actionable recommendations
Strengths
- High-citation topics where you dominate
- Unique content competitors lack
- Strong schema implementation
- Authority sources linking to you
- Geographic markets where you lead
- Platform-specific advantages
Weaknesses
- Low-citation topics where you're invisible
- Missing schema types competitors have
- Outdated content with old information
- Weak authority signals
- Geographic markets where you trail
- Platform deficiencies
Opportunities
- Content gaps with high search volume
- Emerging topics not yet crowded
- Geographic expansion possibilities
- New AI platforms to optimize for
- Partnership opportunities with citing sources
- Underutilized content formats
Threats
- Competitors gaining citation velocity
- New entrants with strong AI visibility
- Platform algorithm changes
- Negative sentiment in AI responses
- Key sources removing mentions
- Regulatory changes affecting content
Strategic Recommendations
Based on SWOT analysis, receive:
- Prioritized action items (high impact, quick wins)
- Resource allocation suggestions
- Timeline for expected results
- Risk mitigation strategies
- Investment recommendations
- Performance benchmarks
Market Matrix Visualizations
XY positioning charts for visual competitive intelligence
AI Visibility vs. Traditional SEO
X-axis: Organic search rankings
Y-axis: AI citation frequency
Quadrants: Leaders, Sleepers, Declining, Laggards
💡 Identify brands succeeding in AI despite weak traditional SEO
Market Share vs. Growth Rate
X-axis: Share of Voice percentage
Y-axis: Month-over-month growth rate
Quadrants: Stars, Question Marks, Cash Cows, Dogs (BCG Matrix)
💡 Which competitors to watch, which are vulnerable
Brand Authority vs. Citation Volume
X-axis: Number of AI citations
Y-axis: Average authority score
Quadrants: Authoritative Leaders, Volume Players, Niche Experts, Underdeveloped
💡 Quality vs. quantity of AI visibility
Content Coverage vs. Conversion Impact
X-axis: Breadth of topics covered
Y-axis: Conversion rate from AI referrals
Quadrants: Comprehensive Converters, Focused Winners, Broad but Weak, Gaps Everywhere
💡 Whether to expand topics or improve conversion
Platform Diversification vs. Dominance
X-axis: Number of AI platforms with citations
Y-axis: Share of Voice on dominant platform
Quadrants: Diversified Leaders, Niche Dominators, Scattered, Absent
💡 Risk assessment if one platform changes algorithms
Executive Dashboards
Tailored views for every role in your organization
C-Suite Dashboard
High-level metrics for leadership
- AI Visibility Score (0-100)
- Share of Voice vs. top 5 competitors
- Month-over-month citation growth
- Estimated traffic from AI referrals
- ROI from AI optimization investments
- Strategic recommendations summary
Marketing Dashboard
Tactical metrics for campaigns
- Active campaigns and performance
- Content publication calendar
- AI crawler activity by platform
- Citation breakdown by content type
- Social media amplification impact
- Paid media influence on AI visibility
SEO Dashboard
Technical and on-page metrics
- Schema implementation coverage
- Core Web Vitals performance
- Mobile optimization status
- Page speed scores
- Crawl errors and fixes needed
- Internal linking effectiveness
Competitive Intelligence Dashboard
Monitor rivals continuously
- Competitor citation velocity
- New competitor content alerts
- Share of Voice changes
- Competitive content gap analysis
- Competitor schema implementations
- Backlink acquisition comparison
Custom Report Builder
Drag-and-drop report creation with pre-built templates
Build Custom Reports
- • Pre-built widget library (50+ types)
- • Custom date range selection
- • Comparison periods
- • Competitor selection filters
- • Platform-specific views
- • Geographic filtering
- • Scheduled automatic generation
Report Templates
Executive Summary
1-page overview for leadership
Quarterly Business Review
Comprehensive performance analysis
Competitive Intelligence
Focus on rivals and market position
Campaign Performance
Attribution and ROI for specific initiatives
Technical Audit
Schema, crawlability, performance details
Content Strategy
Gap analysis and recommendations
Platform-Specific
Deep dive into ChatGPT, Perplexity, etc.
Export Options
- • PDF Reports (branded, executive-ready)
- • PowerPoint Decks (editable charts)
- • Excel Spreadsheets (raw data)
- • CSV Files (BI tool integration)
- • API Access (programmatic retrieval)
- • Email Delivery (scheduled distribution)
Advanced Analytics
Deep-dive into attribution, conversion, and engagement
Attribution Modeling
- First Touch: Initial AI discovery point
- Multi-Touch: All AI interactions before conversion
- Last Touch: Final AI search before purchase
- Time Decay: Weighted by recency of touchpoints
- Linear: Equal credit to all AI touchpoints
- Custom Models: Build your own attribution logic
Conversion Analysis
- Conversion Rate: AI referrals vs. traditional search
- Average Order Value: Spending from AI visitors
- Time to Conversion: Days from AI discovery to purchase
- Assisted Conversions: AI touchpoints in customer journey
- Revenue Attribution: Sales generated by AI visibility
- Lifetime Value: LTV of AI-acquired customers
Engagement Metrics
- Bounce Rate: Lower for AI traffic (users pre-qualified)
- Time on Site: Average session duration
- Pages per Session: Content depth consumption
- Scroll Depth: How far users read
- Click-Through Rate: Internal link navigation
- Return Visitor Rate: Brand recall and loyalty
Geographic Performance
- Heat Maps: Visual representation of global presence
- Country Rankings: Share of Voice by nation
- City-Level Data: Urban vs. rural performance
- Language Performance: Multi-lingual content effectiveness
- Localization ROI: Value of region-specific optimization
- Expansion Opportunities: Underserved markets to target
Benchmarking
Compare performance across industry, competitors, and history
Industry Benchmarks
Compare against sector averages
- Citation rates by industry vertical
- Average AI Readiness Scores
- Typical Share of Voice distribution
- Standard schema implementation rates
- Platform preference by industry
- Conversion rates from AI traffic
Competitive Benchmarking
Direct comparison to rivals
- Side-by-side citation metrics
- Schema implementation maturity
- Content production velocity
- Authority signal strength
- Geographic coverage
- Platform diversification
Historical Benchmarking
Track your own progress
- Baseline vs. current performance
- Optimization initiative impact
- Seasonal adjustments
- Long-term growth trends
- Goal progress tracking
- Forecast vs. actual comparison
Alert System
Never miss critical changes with automated notifications
Citation Spike/Drop
>20% change in 24 hours
New Competitor Entry
Previously unseen brand gains visibility
Negative Sentiment
AI responses framing you negatively
Schema Errors
Validation failures detected
Crawler Access Issues
AI bots blocked or rate-limited
Competitive Actions
Rivals publish major new content
Alert Channels
Use Cases
Tailored reporting for every stakeholder
C-Suite & Board Presentations
- Demonstrate ROI from AI optimization investments
- Compare performance to competitors
- Show market leadership positioning
- Justify budget requests for expansion
- Communicate strategic direction clearly
Marketing Teams
- Prove campaign effectiveness
- Identify content opportunities
- Track competitor strategies
- Optimize resource allocation
- Demonstrate expertise to stakeholders
SEO Professionals
- Technical audits with clear action items
- Schema implementation progress tracking
- Competitor technical analysis
- Performance forecasting
- Client reporting automation
Agency Client Reporting
- White-label branded reports
- Multi-client dashboard views
- Automated monthly deliverables
- Campaign attribution clarity
- Retention and upsell support
Questions About AI Search Analytics & Reporting
Understanding how to measure and communicate your AI search performance
What metrics actually matter for AI search visibility?
The most important metrics are citation frequency (how often you're mentioned), citation rank (your position when cited), share of voice (your percentage of total mentions vs competitors), sentiment distribution (positive/neutral/negative framing), and topic authority (which subjects you dominate). Unlike traditional SEO where you track rankings for specific keywords, AI search is about how often and how positively you appear across thousands of conversational queries. Our dashboards focus on these metrics, showing trends over time and comparing you to competitors.
How do you calculate Share of Voice for AI search?
Share of Voice measures your brand's mentions as a percentage of total mentions across all brands in your category. We run hundreds of industry-specific queries across multiple AI platforms and track which brands appear in responses. If 100 queries mention brands in your space and your brand appears in 28 of them, your Share of Voice is 28%. This metric is crucial because it shows your market position in AI search independent of any single query—it's a holistic view of your AI visibility compared to the entire competitive landscape.
Can I export reports to show my team or clients?
Yes, every report and dashboard can be exported as PDFs with executive summaries, CSV files for deeper data analysis, or accessed via API for custom integrations. The PDF reports are designed to be presentation-ready—you can send them directly to stakeholders or clients without additional formatting. They include visualizations, trend analysis, competitive comparisons, and strategic recommendations. You can also schedule automated weekly or monthly report deliveries to keep everyone updated without manual work.
What's the difference between the dashboards and the reports?
Dashboards are real-time, interactive views of your current performance—you can filter by date range, platform, competitor, or topic to drill into specific insights. They're perfect for day-to-day monitoring and quick analysis. Reports are comprehensive, automated summaries designed for presentations and strategic planning. They include executive summaries, trend analysis over specific periods, competitive positioning, SWOT analysis, and strategic recommendations. Think of dashboards as your operational tool and reports as your communication tool for stakeholders.
How do I prove ROI from AI search optimization?
Our ROI tracking connects AI visibility improvements to actual business outcomes. We track visibility score increases, citation rate improvements, Share of Voice gains, traffic from AI referrals, and conversion quality from AI sources. For example, if your Share of Voice increased from 15% to 28% over three months while your competitors stayed flat, that's quantifiable competitive advantage. We also track which optimizations drove the biggest improvements, so you can show exactly what actions led to what results—crucial for justifying continued investment in AI search optimization.
Can I customize the reports for different audiences?
Yes. You can create different report templates for different stakeholders. Executive reports focus on high-level metrics like Share of Voice, competitive positioning, and strategic recommendations. Marketing team reports dive into content performance, topic opportunities, and optimization priorities. Client reports for agencies can be white-labeled with your branding. Each report template can focus on specific metrics, time periods, and analysis depth appropriate for that audience. You define what matters to each stakeholder and automate delivery accordingly.
Start Making Data-Driven Decisions Today
Transform raw data into strategic intelligence with executive-ready reports